Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.

How to use Relevant Audience segments in Adform, and in Google Display & Video 360.

All Audience Segments

Regions...
Top Categories (1)
Sub Categories...
Showing 78 of 945 segments.
travel
NameAudience
Lifestyle - The Adventurer12 508in 45 days

Lifestyle - The Adventurer

dk
Audience who like to travel and be active and experience the outdoors. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Adventurer
Segment ID: 8m5un8l0fnen
Shopping - Online Shoppers - Travel and Hotels148 631in 31 days

Shopping - Online Shoppers - Travel and Hotels

fi
People who book travel tickets or hotels online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Travel and Hotels
Segment ID: 8nqd9mpdhxa9
Travel - Austria6 678in 31 days

Travel - Austria

fi
People browsing weather in Austria
Segment name in DSPs: Relevant Audience - FI - Travel - Austria
Segment ID: 8m5m4ltja3j6
Travel - Beach Travel90 172in 31 days

Travel - Beach Travel

fi
People browsing weather of hot and sunny destinations especially in winter time or following a site of travelling articles of beach holidays.
Segment name in DSPs: Relevant Audience - FI - Travel - Beach Travel
Segment ID: 8ob0wi21mt6i
Travel - Canary Islands20 298in 31 days

Travel - Canary Islands

fi
People browsing weather of Canary Islands
Segment name in DSPs: Relevant Audience - FI - Travel - Canary Islands
Segment ID: 8mrsbooaprnm
Travel - City Helsinki66 023in 31 days

Travel - City Helsinki

fi
People browsing weather of Helsinki but do not live in Uusimaa area
Segment name in DSPs: Relevant Audience - FI - Travel - City Helsinki
Segment ID: 8n2uyxn7xw28
Travel - City Oulu99 950in 31 days

Travel - City Oulu

fi
People browsing weather of Oulu but do not live in the area
Segment name in DSPs: Relevant Audience - FI - Travel - City Oulu
Segment ID: 8mgoruhnl5ck
Travel - City Rovaniemi42 949in 31 days

Travel - City Rovaniemi

fi
People outside of Rovaniemi browsing weather of Rovaniemi.
Segment name in DSPs: Relevant Audience - FI - Travel - City Rovaniemi
Segment ID: 8m5loa0ep4rq
Travel - City Tallinn36 086in 31 days

Travel - City Tallinn

fi
People browsing weather of Tallinn
Segment name in DSPs: Relevant Audience - FI - Travel - City Tallinn
Segment ID: 8om54nrrj7u1
Travel - Destination Kittilä14 546in 31 days

Travel - Destination Kittilä

fi
People browsing weather of Kittilä but do not live in Lapland
Segment name in DSPs: Relevant Audience - FI - Travel - Destination Kittilä
Segment ID: 8m5m3jjpeupj
Travel - Destination Lapland81 757in 31 days

Travel - Destination Lapland

fi
Autumn colors or interested in skiing - people browsing weather of Lapland but do not live there
Segment name in DSPs: Relevant Audience - FI - Travel - Destination Lapland
Segment ID: 8m5m3jjpeupk
Travel - EU City Travelers74 431in 31 days

Travel - EU City Travelers

fi
People who likely have plans to travel to an European city - Browsing weather of EU Cities or reading travelling articles of European cities.
Segment name in DSPs: Relevant Audience - FI - Travel - EU City Travelers
Segment ID: 8ob227dhfwmi
Travel - Estonia45 101in 31 days

Travel - Estonia

fi
People browsing Estonian weather or following a site of travelling articles of Estonia.
Segment name in DSPs: Relevant Audience - FI - Travel - Estonia
Segment ID: 8nzxodmx3oke
Travel - France17 652in 31 days

Travel - France

fi
People browsing weather of France or reading articles of travelling to France.
Segment name in DSPs: Relevant Audience - FI - Travel - France
Segment ID: 8nouksei4jnq
Travel - Germany19 630in 31 days

Travel - Germany

fi
People browsing weather of Germany or following a site of travelling articles of Germany.
Segment name in DSPs: Relevant Audience - FI - Travel - Germany
Segment ID: 8nouksei4jnw
Travel - Great Britain11 715in 31 days

Travel - Great Britain

fi
People browsing weather of Great Britain or reading travelling articles of Great Britain.
Segment name in DSPs: Relevant Audience - FI - Travel - Great Britain
Segment ID: 8nzxodmx3ok3
Travel - Greece27 062in 31 days

Travel - Greece

fi
People browsing weather of Greece or reading travelling articles of Greece.
Segment name in DSPs: Relevant Audience - FI - Travel - Greece
Segment ID: 8n2vf7jr1rs7
Travel - Interested in Finland2 744in 60 days

Travel - Interested in Finland

dk
People who follow topics of Finnish tourist attractions and typical Finnish culture and food. Segment is based on net browsing content
Segment name in DSPs: Relevant Audience - DK - Travel - Interested in Finland
Segment ID: 8m61awq51ixh
Travel - Interested in Finland16 628in 60 days

Travel - Interested in Finland

no
People who follow topics of Finnish tourist attractions and typical Finnish culture and food. Segment is based on net browsing content
Segment name in DSPs: Relevant Audience - NO - Travel - Interested in Finland
Segment ID: 8m61awq51ixi
Travel - Interested in Finland28 548in 45 days

Travel - Interested in Finland

se
People who follow topics of Finnish tourist attractions and typical Finnish culture and food. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - SE - Travel - Interested in Finland
Segment ID: 8m61awq51ixj
Travel - Italy28 462in 31 days

Travel - Italy

fi
People browsing weather of Italy or reading travelling articles of Italy.
Segment name in DSPs: Relevant Audience - FI - Travel - Italy
Segment ID: 8nzxodmx3ok2
Travel - Latvia9 228in 31 days

Travel - Latvia

fi
People browsing weather of Latvia
Segment name in DSPs: Relevant Audience - FI - Travel - Latvia
Segment ID: 8nzxodmx3okf
Travel - Long-haul Holidays57 909in 45 days

Travel - Long-haul Holidays

fi
People browsing weather of long-haul holiday destinations (Asia, Caribbean, America, Africa, Middle-East) or reading travelling articles of long-haul destinations.
Segment name in DSPs: Relevant Audience - FI - Travel - Long-haul Holidays
Segment ID: 8luwh78lh1rz
Travel - Norway5 604in 31 days

Travel - Norway

fi
People browsing weather of Norway or reading travelling articles of Norway.
Segment name in DSPs: Relevant Audience - FI - Travel - Norway
Segment ID: 8mgp86o736ru
Travel - Poland10 010in 31 days

Travel - Poland

fi
People browsing weather of Poland.
Segment name in DSPs: Relevant Audience - FI - Travel - Poland
Segment ID: 8mgp86o736rv
Travel - Portugal11 416in 31 days

Travel - Portugal

fi
People browsing weather of Portugal or reading travelling articles of Portugal.
Segment name in DSPs: Relevant Audience - FI - Travel - Portugal
Segment ID: 8ob0ru6m4rci
Travel - Purpose of Flight - Business267 780in 31 days

Travel - Purpose of Flight - Business

fi
People who mostly travel for business. Segment modeling is based on online tpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Purpose of Flight - Business
Segment ID: 8mh8wwcuedqy
Travel - Purpose of Flight - BusinessNEW!40in 31 days

Travel - Purpose of Flight - Business

dk
Business travelers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Purpose of Flight - Business
Segment ID: 8mh9r0kcgbks
Travel - Purpose of Flight - BusinessNEW!109 895in 31 days

Travel - Purpose of Flight - Business

se
Business travelers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Travel - Purpose of Flight - Business
Segment ID: 8nqciltqtcsn
Travel - Region - Africa3 708in 31 days

Travel - Region - Africa

fi
People browsing weather of African tourist destinations (Cape Verde, Egypt, Mauritius, Seychellines, South Africa, Tunisia, Morocco) or reading travelling articles of Africa.
Segment name in DSPs: Relevant Audience - FI - Travel - Region - Africa
Segment ID: 8lju24r1dr6i
Travel - Region - Asia9 048in 31 days

Travel - Region - Asia

fi
People browsing weather of Vietnamese, Malaysia, Japan, Thailand, China, India, Maldives, Cambodia or Indonesia.
Segment name in DSPs: Relevant Audience - FI - Travel - Region - Asia
Segment ID: 8mh3cpftqla2
Travel - Region - Asian Beaches4 937in 31 days

Travel - Region - Asian Beaches

fi
People browsing weather of Asian beach destinations
Segment name in DSPs: Relevant Audience - FI - Travel - Region - Asian Beaches
Segment ID: 8lju92a9fpfo
Travel - Region - Asian Cities6 216in 31 days

Travel - Region - Asian Cities

fi
People browsing weather of Asian cities.
Segment name in DSPs: Relevant Audience - FI - Travel - Region - Asian Cities
Segment ID: 8m60cbblw7xt
Travel - Region - BalkansNEW!13 603in 45 days

Travel - Region - Balkans

fi
People browsing weather of Balkans tourist destinations (Bosnia&Hertsegovina, Croatia, Serbia, Bulgaria or Slovenia) or reading travelling articles of Balkans.
Segment name in DSPs: Relevant Audience - FI - Travel - Region - Balkans
Segment ID: 8neqk20f7vmk
Travel - Region - BalticsNEW!53 414in 31 days

Travel - Region - Baltics

fi
People browsing weather of destinations in Baltic (Estonia, Latvia or Lithuania).
Segment name in DSPs: Relevant Audience - FI - Travel - Region - Baltics
Segment ID: 8nqao7hegum9
Travel - Region - Central Europe and UKNEW!62 845in 31 days

Travel - Region - Central Europe and UK

fi
People browsing weather of destinations in Central Europe or UK or Ireland (Austria, Czech Republic, Germany, Hungary, Ireland, Netherlands, Poland or Switzerland)
Segment name in DSPs: Relevant Audience - FI - Travel - Region - Central Europe and UK
Segment ID: 8o1drql9tcr1
Travel - Region - Central and Southern AmericaNEW!12 482in 31 days

Travel - Region - Central and Southern America

fi
People browsing weather or travel articles of countries in Central or Southern America.
Segment name in DSPs: Relevant Audience - FI - Travel - Region - Central and Southern America
Segment ID: 8o1dqlmk4trv
Travel - Region - Nordic CountriesNEW!38 652in 31 days

Travel - Region - Nordic Countries

fi
People browsing weather of destinations in Nordic Countries (Denmark, Iceland, Norway, Sweden).
Segment name in DSPs: Relevant Audience - FI - Travel - Region - Nordic Countries
Segment ID: 8o1drql9tcr0
Travel - Region - Southern EuropeNEW!153 209in 31 days

Travel - Region - Southern Europe

fi
People browsing weather of destinations in South Europe (France, Greece, Italy, Portugal, Spain or Balkans).
Segment name in DSPs: Relevant Audience - FI - Travel - Region - Southern Europe
Segment ID: 8n44h50vgqcy
Travel - Region - United States or Canada11 580in 31 days

Travel - Region - United States or Canada

fi
People browsing weather of United States
Segment name in DSPs: Relevant Audience - FI - Travel - Region - United States or Canada
Segment ID: 8nzxodmx3okh
Travel - Russia3 273in 45 days

Travel - Russia

fi
People browsing weather of Russia
Segment name in DSPs: Relevant Audience - FI - Travel - Russia
Segment ID: 8np0deyxnj7j
Travel - Ski Tourists in Finland83 513in 31 days

Travel - Ski Tourists in Finland

fi
People browsing weather of Finnish ski resorts.
Segment name in DSPs: Relevant Audience - FI - Travel - Ski Tourists in Finland
Segment ID: 8nzxgih0b9y8
Travel - Spain76 657in 31 days

Travel - Spain

fi
People browsing Spanish weather or reading travelling articles of Spain.
Segment name in DSPs: Relevant Audience - FI - Travel - Spain
Segment ID: 8nouksei4jnp
Travel - Sweden28 174in 31 days

Travel - Sweden

fi
People browsing weather of Sweden
Segment name in DSPs: Relevant Audience - FI - Travel - Sweden
Segment ID: 8ob6kdj4vaxu
Travel - Tourism in Finland415 461in 31 days

Travel - Tourism in Finland

fi
Audience who are interested areas outside their home area in Finland. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Travel - Tourism in Finland
Segment ID: 8mgynwdbyp6i
Travel - Travel Enthusiasts9 431in 31 days

Travel - Travel Enthusiasts

dk
People searching for travel destinations or browsing traveling sites. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Travel - Travel Enthusiasts
Segment ID: 8m5mk4vj221m
Travel - Travel Enthusiasts30 156in 31 days

Travel - Travel Enthusiasts

se
People browsing travel related content. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Travel - Travel Enthusiasts
Segment ID: 8mgpnm91gknp
Travel - Travel Enthusiasts8 673in 45 days

Travel - Travel Enthusiasts

no
People who are interested in travelling. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts
Segment ID: 8mrsr5yot0j0
Travel - Travel Enthusiasts327 565in 31 days

Travel - Travel Enthusiasts

lv
People keen on travelling in general. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Travel - Travel Enthusiasts
Segment ID: 8nepd4r66g31
Travel - Travel Enthusiasts2 032 726in 31 days

Travel - Travel Enthusiasts

fi
People keen on travelling in general. Segment modeling is based on online panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - FI - Travel - Travel Enthusiasts
Segment ID: 8ob5lzk59vgu
Travel - Travel Enthusiasts with High Income350in 31 days

Travel - Travel Enthusiasts with High Income

dk
Travel enthusiasts with high household income (over Eur 54 000 / DKK 400 000). Segment is a combination of modeled segments based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Travel Enthusiasts with High Income
Segment ID: 8lju92a9fpgu
Travel - Travel Enthusiasts with High Income5 580in 31 days

Travel - Travel Enthusiasts with High Income

se
Travel enthusiasts with high household income (over Eur 47 000). Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - SE - Travel - Travel Enthusiasts with High Income
Segment ID: 8lju92a9fpgw
Travel - Turkey10 920in 31 days

Travel - Turkey

fi
People browsing weather of Turkey or following a site of travelling articles of Turkey
Segment name in DSPs: Relevant Audience - FI - Travel - Turkey
Segment ID: 8ob0ru6m4rcn
Travel - Type of Holiday - All Inclusive Resort1 883 451in 31 days

Travel - Type of Holiday - All Inclusive Resort

fi
Travelers who are interested in all inclusive -holidays. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - All Inclusive Resort
Segment ID: 8msc09bp5ast
Travel - Type of Holiday - All Inclusive Resort1 196in 31 days

Travel - Type of Holiday - All Inclusive Resort

dk
People who are interested in travelling to all inclusive resorts. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - All Inclusive Resort
Segment ID: 8mscuixn9d0h
Travel - Type of Holiday - Beach Holiday2 805 923in 31 days

Travel - Type of Holiday - Beach Holiday

fi
Travelers who are interested in beach holidays. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Beach Holiday
Segment ID: 8msc09bp5asu
Travel - Type of Holiday - Beach Travel2 427in 31 days

Travel - Type of Holiday - Beach Travel

dk
People searching for travels to sunny beaches. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Beach Travel
Segment ID: 8m5mkcqfamfe
Travel - Type of Holiday - Camping/Caravanning893in 31 days

Travel - Type of Holiday - Camping/Caravanning

dk
People who are interested in camping or caravanning on their holiday. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Camping/Caravanning
Segment ID: 8n3fy2yjbw15
Travel - Type of Holiday - Camping/Caravanning978 978in 31 days

Travel - Type of Holiday - Camping/Caravanning

fi
Travelers who like camping or caravan trips. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Camping/Caravanning
Segment ID: 8nei78pe3ofg
Travel - Type of Holiday - Charter/Package1 530in 31 days

Travel - Type of Holiday - Charter/Package

dk
People who are interested in package holidays. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Charter/Package
Segment ID: 8mscuixn9d0i
Travel - Type of Holiday - Charter/Package1 835 953in 31 days

Travel - Type of Holiday - Charter/Package

fi
Travelers who are interested in charter or package trips. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Charter/Package
Segment ID: 8n3f3xhu3wsp
Travel - Type of Holiday - City Break1 022in 45 days

Travel - Type of Holiday - City Break

dk
People interested in travelling to European cities. Segment is based on site content browsing.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - City Break
Segment ID: 8mgqpalgqy58
Travel - Type of Holiday - City Break2 879 450in 31 days

Travel - Type of Holiday - City Break

fi
Travelers who are interested in City breaks. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - City Break
Segment ID: 8msc09bp5asv
Travel - Type of Holiday - Cooking Excursions33 079in 31 days

Travel - Type of Holiday - Cooking Excursions

fi
Travelers who are interested in cooking excursions. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Cooking Excursions
Segment ID: 8npzw7eui3yi
Travel - Type of Holiday - Cruises2 839 515in 31 days

Travel - Type of Holiday - Cruises

fi
Travelers who are interested in cruises. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Cruises
Segment ID: 8nei78pe3ofh
Travel - Type of Holiday - Golf Holiday88in 45 days

Travel - Type of Holiday - Golf Holiday

dk
People who are specifically interested in golf destinations when travelling
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Golf Holiday
Segment ID: 8n3fy2yjbw17
Travel - Type of Holiday - Golf Travelers27 737in 31 days

Travel - Type of Holiday - Golf Travelers

fi
Golf players who are interested in golf destinations or golf holidays in general. Segment modeling is based on online panelists' responses and on golf site browsing.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Golf Travelers
Segment ID: 8mh3jnwmw2as
Travel - Type of Holiday - Long Weekend Getaways2 694 520in 31 days

Travel - Type of Holiday - Long Weekend Getaways

fi
Travelers who like to do long weekend getaways. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Long Weekend Getaways
Segment ID: 8msc7l6lxckk
Travel - Type of Holiday - Long Weekend Getaways2 579in 31 days

Travel - Type of Holiday - Long Weekend Getaways

dk
People who are interested in long weekend getaways. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Long Weekend Getaways
Segment ID: 8n3fy2yjbw16
Travel - Type of Holiday - Nature2 132 755in 31 days

Travel - Type of Holiday - Nature

fi
Travelers who like to visit nature attractions on their holidays.. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Nature
Segment ID: 8mh943n3nyfc
Travel - Type of Holiday - Nature965in 31 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature
Segment ID: 8nej1kreke3r
Travel - Type of Holiday - Shopping Excursions2 088 138in 31 days

Travel - Type of Holiday - Shopping Excursions

fi
Travelers who are interested in shopping excursions. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Shopping Excursions
Segment ID: 8mh8wwcuedr2
Travel - Type of Holiday - Shopping Excursions1 216in 31 days

Travel - Type of Holiday - Shopping Excursions

dk
People who are interested in shopping excursions when traveling. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Shopping Excursions
Segment ID: 8nej1kreke3p
Travel - Type of Holiday - Ski/Snowboard Winter Outings662 545in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter Outings

fi
Travelers who are interested in ski winter outings. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Ski/Snowboard Winter Outings
Segment ID: 8mh8wwcuedr3
Travel - Type of Holiday - Ski/Snowboard Winter Outings598in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter Outings

dk
People who are interested in skiing holidays. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Ski/Snowboard Winter Outings
Segment ID: 8n3fy2yjbw14
Travel - Vaccination Countries133 678in 31 days

Travel - Vaccination Countries

fi
People browsing weather of countries that require vaccination. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Travel - Travel Vaccination Countries
Segment ID: 8mgp86o736s3
Travel - World Travelers1 230 542in 31 days

Travel - World Travelers

fi
People browsing weather forecasts of destinations abroad
Segment name in DSPs: Relevant Audience - FI - Travel - World Travelers
Segment ID: 8mrsbooaprnz
Travel - World Travelers with High Income601 306in 31 days

Travel - World Travelers with High Income

fi
Travel enthusiasts with high household income (over 70 000). Segment is a combination of both net browsing content and segment modeling based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - World Travelers with High Income
Segment ID: 8mh3jnwmw2a9