Relevant Audience

Relevant Audience - Trustable and Transparent Data Partner

With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.

Custom Audiences for Your Unique Needs (FI market)

Unlock the power of precision targeting with our custom audiences. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed specially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.

Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkannen@justtag.com

How to use Relevant Audience segments in Adform, and in Google Display & Video 360.

All Audience Segments

Regions...
Top Categories (1)
Sub Categories...
Showing 82 of 927 segments.
new & seasonal
NameAudience
Automotive - Car Owners2 231in 45 days

Automotive - Car Owners

no
Audience with their own car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
Segment ID: 8np6a5mk1zia
Automotive - Car Owners170 105in 31 days

Automotive - Car Owners

se
Car owners.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Owners
Segment ID: 8obch728tszw
Automotive - Does not Use a CarNEW!2 717in 31 days

Automotive - Does not Use a Car

se
Households that do not drive a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Automotive - Does not Use a Car
Segment ID: 8mhva1upih5s
Automotive - Does not Use a CarNEW!763in 45 days

Automotive - Does not Use a Car

no
Households that do not drive a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Automotive - Does not Use a Car
Segment ID: 8n46bimgs300
Business & Finance - B2B Decision Makers2 901in 31 days

Business & Finance - B2B Decision Makers

dk
B to B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers
Segment ID: 8o0991xmmsqj
Business & Finance - B2B Decision Makers121in 45 days

Business & Finance - B2B Decision Makers

no
B2B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa6
Business and Finance - B2B Business Search Site VisitorsNEW!1 301 502in 31 days

Business and Finance - B2B Business Search Site Visitors

se
Business search site visitors (min 2 times in a month). You can find a wide selection of business segments by industry field or location of business in the end of segment listing. Just filter Sweden and type business in the search field.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Business Search Site Visitors
Segment ID: 8n3jtq4m73yw
Business and Finance - B2B Decision Makers33 866in 31 days

Business and Finance - B2B Decision Makers

lv
B to B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers
Segment ID: 8msk0kjipniy
Business and Finance - B2B Decision Makers2 193 576in 31 days

Business and Finance - B2B Decision Makers

fi
B to B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Business and Finance - B2B Decision Makers
Segment ID: 8np63d0cnudm
Business and Finance - B2B Decision Makers2 248in 31 days

Business and Finance - B2B Decision Makers

se
B2B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa7
Business and Finance - B2B Decision Makers of IT13 585in 31 days

Business and Finance - B2B Decision Makers of IT

lv
B to B decision makers of IT purchases. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers of IT
Segment ID: 8n48ogt0atx0
Business and Finance - Field of Expertise - Finance or AccountingNEW!39 009in 31 days

Business and Finance - Field of Expertise - Finance or Accounting

se
People whose expertise is in field of finance or accounting. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Field of Expertise - Finance or Accounting
Segment ID: 8n47ih1xhv84
Business and Finance - Field of Expertise - HRNEW!19 181in 31 days

Business and Finance - Field of Expertise - HR

se
People whose expertise is in field of HR. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Field of Expertise - HR
Segment ID: 8o1gt278srho
Business and Finance - Field of Expertise - Hospitality and Tourism206 633in 31 days

Business and Finance - Field of Expertise - Hospitality and Tourism

fi
People whose expertise is in field of hospitality or tourism. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Business and Finance - Field of Expertise - Hospitality and Tourism
Segment ID: 8nf3g4oo1pev
Business and Finance - Field of Expertise - Information TechnologyNEW!22 720in 31 days

Business and Finance - Field of Expertise - Information Technology

se
People whose expertise is in field of information technology. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Field of Expertise - Information Technology
Segment ID: 8nfam0jirffg
Business and Finance - Field of Expertise - Marketing and SalesNEW!9 266in 31 days

Business and Finance - Field of Expertise - Marketing and Sales

se
People whose expertise is in field of marketing and sales. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Field of Expertise - Marketing and Sales
Segment ID: 8nqech16gy5u
Business and Finance - Interested in Agricultural and Forestry MachineryNEW!459 045in 31 days

Business and Finance - Interested in Agricultural and Forestry Machinery

fi
People who are interested in agricultural or forestry machinery. Segment modelling is based on Koneviesti site visitors.
Segment name in DSPs: Relevant Audience - FI - Business and Finance - Interested in Agricultural and Forestry Machinery
Segment ID: 8n4awsv4u9c2
Business and Finance - Interested in Business40 933in 31 days

Business and Finance - Interested in Business

dk
Audiences interested in business, entrepreneurship and business technologies. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business
Segment ID: 8o09sisbk216
Business and Finance - Position in a Company - DirectorNEW!488in 31 days

Business and Finance - Position in a Company - Director

dk
B to B position is director. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Position in a Company - Director
Segment ID: 8nqdpht34hwp
Business and Finance - Position in a Company - DirectorNEW!423in 31 days

Business and Finance - Position in a Company - Director

se
B to B position is director. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Position in a Company - Director
Segment ID: 8oceo3mowb8x
Business and Finance - Position in a Company - Restaurant Workers134 918in 31 days

Business and Finance - Position in a Company - Restaurant Workers

fi
People who work in restaurants. Segment is modeled based on the browsing data of magazine of restaurant professionals.
Segment name in DSPs: Relevant Audience - FI - Business and Finance - Position in a Company - Restaurant Workers
Segment ID: 8oc8q4xwz2a2
Content Channel - Social Media and Blogs5 796in 31 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media. Segment is based on net browsing content as well as modeling based on browsing content.
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Segment ID: 8mrttv97v7lv
Content Channel - Social Media and Blogs287 468in 31 days

Content Channel - Social Media and Blogs

lv
Blog followers. Segment modeling is based on net browsing behavior.
Segment name in DSPs: Relevant Audience - LV - Content Channel - Social Media and Blogs
Segment ID: 8nevyxt5v1pw
Demographics - Employment - Own Business30 939in 31 days

Demographics - Employment - Own Business

lv
People who run their own business. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Own Business
Segment ID: 8nepd4r66g2n
Demographics - Family Type - Families with Children1 910in 31 days

Demographics - Family Type - Families with Children

dk
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children921 220in 31 days

Demographics - Family Type - Families with Children

se
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children
Segment ID: 8mgpujoe9ik2
Demographics - Family Type - Families with Children19 596in 45 days

Demographics - Family Type - Families with Children

no
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Events and Attractions - Art Theater and Culture38 899in 31 days

Events and Attractions - Art Theater and Culture

se
People with an interest in the arts, theater and culture. Segment is based on site content browsing.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Art Theater and Culture
Segment ID: 8mrtfc2tv8p5
Events and Attractions - Art Theater and Culture3 284in 45 days

Events and Attractions - Art Theater and Culture

no
People with an interest in the arts, theater and culture. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Segment ID: 8n2wivcroxg2
Events and Attractions - Cinema VisitorsNEW!0in 31 days

Events and Attractions - Cinema Visitors

se
Audience who likes movies and has visited cinema site at least 2 times during last month. The segment is based on browsing content.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Cinema Visitors
Segment ID: 8mhiz1bb8k81
Events and Attractions - Cinema Visitors3in 31 days

Events and Attractions - Cinema Visitors

fi
Audience who has visited Finnkino site at least 2 times during last month.
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Cinema Visitors
Segment ID: 8n3m1slrwh7t
Events and Attractions - Weekends and Nightlife7 828in 45 days

Events and Attractions - Weekends and Nightlife

no
People interested in going out, nightlife and weekend activities. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Segment ID: 8mrsyz4x29k4
Events and Attractions - Weekends and Nightlife33 829in 31 days

Events and Attractions - Weekends and Nightlife

se
Audiences interested in weekend activities and nightlife. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Weekends and Nightlife
Segment ID: 8n2w2in79p26
Food and Drink305 006in 45 days

Food and Drink

se
Audiences with a general interest in food and drink. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Food and Drink
Segment ID: 8ljoz1uv3nfu
Food and Drink - BeerNEW!4 409in 31 days

Food and Drink - Beer

dk
Beer drinkers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Beer
Segment ID: 8oc7ep4dyatd
Food and Drink - Champagne and Sparkling WineNEW!1 664in 31 days

Food and Drink - Champagne and Sparkling Wine

dk
Champagne and sparkling wine lovers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Champagne and Sparkling Wine
Segment ID: 8nq17mnirftq
Food and Drink - Dessert Wine or LiqeurNEW!996in 31 days

Food and Drink - Dessert Wine or Liqeur

dk
The audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Dessert Wine or Liqeur
Segment ID: 8oc7ep4dyatc
Food and Drink - Fast Food Lovers1 197 265in 31 days

Food and Drink - Fast Food Lovers

fi
People who eat fast food weekly. Segment modeling is based on online panelists' responses
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Fast Food Lovers
Segment ID: 8nevhfymdddk
Food and Drink - Fast Food Lovers427in 31 days

Food and Drink - Fast Food Lovers

dk
People who eat snack foods weekly. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers
Segment ID: 8npzccjbgm0v
Food and Drink - Non-alcoholic Beer308 432in 31 days

Food and Drink - Non-alcoholic Beer

fi
Find the audience who is interested in non-alcoholic beer. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Non-alcoholic Beer
Segment ID: 8nq17mnirftp
Food and Drink - Vegetarian194 051in 31 days

Food and Drink - Vegetarian

fi
People who are interested in vegetarian or vegan food. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Vegetarian
Segment ID: 8obcafblh3qk
Food and Drink - Wine8 026in 31 days

Food and Drink - Wine

dk
People with an interest in wine. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine
Segment ID: 8mgqqcpndrrn
Hobbies and Interests - Boaters1 805in 31 days

Hobbies and Interests - Boaters

dk
Audiences interested in boats and sailing. Segment is based on net browsing content as well as modeling based on browsing of boat sites.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Boaters
Segment ID: 8mgytbxsoak3
Hobbies and Interests - Handcrafts12 703in 31 days

Hobbies and Interests - Handcrafts

dk
This audience follows sites and blogs of handcrafts. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts
Segment ID: 8n3kapxdf1rj
Home and Garden - Home Improvement General1 651 129in 31 days

Home and Garden - Home Improvement General

fi
This audience includes all who are interested in home improvement, DIY or interior decorating. Segment is a combination of home improvement segments.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Home Improvement General
Segment ID: 8n2xkn4bcb79
Home and Garden - Home Improvement and DIY4 302in 31 days

Home and Garden - Home Improvement and DIY

dk
People interested in home improvements and Do-It-Yourself solutions. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Improvement and DIY
Segment ID: 8n2xd6p11ec2
Home and Garden - Interior Decorating4 889in 31 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating
Segment ID: 8m5mrwqvtoyh
Intent - Automotive197 652in 45 days

Intent - Automotive

fi
People who are interested in buying a car. Segment is based on Autot1.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive
Segment ID: 8ljlrfqo3dqu
Intent - Consumer Electronics (Lookalike)222 655in 31 days

Intent - Consumer Electronics (Lookalike)

lv
Audience who is buying consumer electronics. Segment modelling is based on audience that browses shopping sites of cameras, telephones or electronics.
Segment name in DSPs: Relevant Audience - LV - Intent - Consumer Electronics (Lookalike)
Segment ID: 8o1kscr38zmx
Intent - Mobile Phone ContractNEW!781in 31 days

Intent - Mobile Phone Contract

se
People who are looking for a mobile contract. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Intent - Mobile Phone Contract
Segment ID: 8nfam0jirffh
Intent - Smart Watches (Lookalike)NEW!24 410in 31 days

Intent - Smart Watches (Lookalike)

fi
People who are interested in buying smart watches. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Smart Watches (Lookalike)
Segment ID: 8nfcighhvfk2
Intent - Travel Vehicles and Caravans (Lookalike)210 674in 31 days

Intent - Travel Vehicles and Caravans (Lookalike)

fi
People who are interested in buying travel vehicles or caravans. Segment modelling is based on Auto1 data.
Segment name in DSPs: Relevant Audience - FI - Intent - Travel Vehicles and Caravans (Lookalike)
Segment ID: 8o1kf26wjxj3
Lifestyle - Entertainment Lover45 190in 31 days

Lifestyle - Entertainment Lover

se
The ones who love social life and entertainment events. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - Entertainment Lover
Segment ID: 8n41e4ap7yma
Lifestyle - The Home Maker14 315in 31 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Lifestyle - The Home Maker323 940in 45 days

Lifestyle - The Home Maker

se
Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Home Maker
Segment ID: 8lutjhsziyyr
Lifestyle - The Pleasure Seeker112 239in 31 days

Lifestyle - The Pleasure Seeker

se
Audiences with money who like to enjoy the good things in life like food, traveling and experiencing new things. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Pleasure Seeker
Segment ID: 8lutjhsziyys
Lifestyle - The Sporty21 669in 45 days

Lifestyle - The Sporty

se
Men who are into eating healthy and staying fit. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Sporty
Segment ID: 8m5wn0peln0b
Lifestyle - The Techie30 073in 45 days

Lifestyle - The Techie

se
Audiences with a high level of interest in technology, gadgets, gaming and computing. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Techie
Segment ID: 8ljqfy8j3fu6
Personal FinanceNEW!202 706in 31 days

Personal Finance

se
People interested in personal finance (insurances, stock trading or real estate). Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - SE - Personal Finance
Segment ID: 8mruvhsnpaji
Personal Finance - Equity Investor62 805in 31 days

Personal Finance - Equity Investor

lv
People who invest or trade in stocks. Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - LV - Personal Finance - Equity Investor
Segment ID: 8nq2zjo7lzfc
Personal Finance - Financial Products and Insurance216 401in 31 days

Personal Finance - Financial Products and Insurance

lv
People who are interested in financial products, stock trading or insurance. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Personal Finance - Financial Products and Insurance
Segment ID: 8o16x3tftnq9
Personal Finance and Economy2 459in 60 days

Personal Finance and Economy

no
People interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - NO - Personal Finance and Economy
Segment ID: 8msjpidzv60y
Personal Finance and Economy and Insurance960 819in 31 days

Personal Finance and Economy and Insurance

fi
Audience who is interested in insurance (home, car or travel) or personal finance (loans, credit, savings). Segment is based on net browsing content and modelling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - FI - Personal Finance and Economy and Insurance
Segment ID: 8mgsvopuwqv0
Pop Culture - Streaming and VOD Services608 876in 31 days

Pop Culture - Streaming and VOD Services

fi
Segment modelling is based on people who browse and follow articles of video on demand and streaming services.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Streaming and VOD Services
Segment ID: 8msdsvuc3ri7
Real Estate - Forest Owners308 505in 31 days

Real Estate - Forest Owners

fi
People who follow particularly forest -related sites. Segment is based on net browising content as well as modelling based on Viestimedia-sites.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Forest Owners
Segment ID: 8m5uw1rmv7hn
Real Estate - Home Owners1 865in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Shopping - Active Online ShoppersNEW!111 840in 31 days

Shopping - Active Online Shoppers

lv
People who have visited online shopping sites at least two times within a month. Segment is based on browsing data.
Segment name in DSPs: Relevant Audience - LV - Shopping - Active Online Shoppers
Segment ID: 8o16axqqax74
Shopping - Early Adopters412 082in 31 days

Shopping - Early Adopters

lv
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters
Segment ID: 8nf1p5p6loat
Shopping - Early AdoptersNEW!57 886in 31 days

Shopping - Early Adopters

se
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Shopping - Early Adopters
Segment ID: 8nf1p5p6loau
Shopping - Early AdoptersNEW!750in 31 days

Shopping - Early Adopters

dk
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters
Segment ID: 8o17wb0ojvhn
Shopping - Online Shoppers - Travel and Hotels108 901in 31 days

Shopping - Online Shoppers - Travel and Hotels

fi
People who book travel tickets or hotels online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Travel and Hotels
Segment ID: 8nqd9mpdhxa9
Sports - Active Outdoors and Nature3 024in 31 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - Active Outdoors and Nature366 572in 31 days

Sports - Active Outdoors and Nature

lv
People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Sports - Active Outdoors and Nature
Segment ID: 8n3ok16zqkaz
Sports - CyclingNEW!1 763in 31 days

Sports - Cycling

dk
People whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses..
Segment name in DSPs: Relevant Audience - DK - Sports - Cycling
Segment ID: 8nf03wfq93b1
Sports - Sport Followers229 782in 45 days

Sports - Sport Followers

se
Audiences who follow sports. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Sports - Sport Followers
Segment ID: 8lus7ys52rx7
Style and Fashion - Style and Trend Setters3 087in 31 days

Style and Fashion - Style and Trend Setters

dk
Audience at the forefront of fashion and style. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Segment ID: 8mgpvgge4f5w
Style and Fashion General145 088in 31 days

Style and Fashion General

lv
This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Style and Fashion General
Segment ID: 8mslggwzqz1c
Technology and Computing - Mobile147 183in 45 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile
Segment ID: 8mrteevb0mdu
Technology and Computing - Streaming and VOD ServicesNEW!1 028in 31 days

Technology and Computing - Streaming and VOD Services

dk
People who browse and follow articles of video on demand and streaming services. Segment is based on net browsing content as well as modeling based on browsing behavior.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services
Segment ID: 8msgj8p4nzui
Travel - Purpose of Flight - BusinessNEW!51 205in 31 days

Travel - Purpose of Flight - Business

se
Business travelers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Travel - Purpose of Flight - Business
Segment ID: 8nqciltqtcsn
Travel - Tourism in Finland623 469in 31 days

Travel - Tourism in Finland

fi
Audience who are interested areas outside their home area in Finland. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Travel - Tourism in Finland
Segment ID: 8mgynwdbyp6i
Travel - Type of Holiday - Nature1 912in 31 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature
Segment ID: 8nej1kreke3r