With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.
Unlock the power of precision targeting with our custom audiences. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed specially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.
Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkannen@justtag.com
How to use Relevant Audience segments in Adform, and in Google Display & Video 360.
interests & entertainment | |||||
Name | Audience | ||||
---|---|---|---|---|---|
Content Channel - Active Mobile Users | 8 307 | in 31 days | |||
Content Channel - Active Mobile UsersPeople who browse with mobile devices daily. Segment name in DSPs: Relevant Audience - DK - Content Channel - Active Mobile Users Segment ID: 8m64s6r6hd1s | |||||
Content Channel - Active Mobile Users | 450 707 | in 31 days | |||
Content Channel - Active Mobile UsersPeople who browse with mobile devices minimum of 3 times a day on average Segment name in DSPs: Relevant Audience - FI - Content Channel - Active Mobile Users Segment ID: 8mh2hsjdaeuc | |||||
Content Channel - Social Media and Blogs | 87 593 | in 45 days | |||
Content Channel - Social Media and BlogsRegular followers of blogs. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Content Channel - Social Media and Blogs Segment ID: 8mh7vpp3wzpr | |||||
Content Channel - Social Media and Blogs | 5 800 | in 31 days | |||
Content Channel - Social Media and BlogsPeople following blogs and interested in social media. Segment is based on net browsing content as well as modeling based on browsing content. Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs Segment ID: 8mrttv97v7lv | |||||
Content Channel - Social Media and Blogs | 287 451 | in 31 days | |||
Content Channel - Social Media and BlogsBlog followers. Segment modeling is based on net browsing behavior. Segment name in DSPs: Relevant Audience - LV - Content Channel - Social Media and Blogs Segment ID: 8nevyxt5v1pw | |||||
Events and Attractions - Art Theater and Culture | 661 | in 31 days | |||
Events and Attractions - Art Theater and CulturePeople with an interest in the arts, theater and culture. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Art Theater and Culture Segment ID: 8mrtfc2tv8p4 | |||||
Events and Attractions - Art Theater and Culture | 38 850 | in 31 days | |||
Events and Attractions - Art Theater and CulturePeople with an interest in the arts, theater and culture. Segment is based on site content browsing. Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Art Theater and Culture Segment ID: 8mrtfc2tv8p5 | |||||
Events and Attractions - Art Theater and Culture | 3 284 | in 45 days | |||
Events and Attractions - Art Theater and CulturePeople with an interest in the arts, theater and culture. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture Segment ID: 8n2wivcroxg2 | |||||
Events and Attractions - Cinema VisitorsNEW! | 0 | in 31 days | |||
Events and Attractions - Cinema VisitorsAudience who likes movies and has visited cinema site at least 2 times during last month. The segment is based on browsing content. Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Cinema Visitors Segment ID: 8mhiz1bb8k81 | |||||
Events and Attractions - Cinema Visitors | 3 | in 31 days | |||
Events and Attractions - Cinema VisitorsAudience who has visited Finnkino site at least 2 times during last month. Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Cinema Visitors Segment ID: 8n3m1slrwh7t | |||||
Events and Attractions - Graduation from High School | 305 425 | in 31 days | |||
Events and Attractions - Graduation from High SchoolPeople who are browsing articles of matriculation exam results or planning graduation celebrations. Segment modeling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Graduation from High School Segment ID: 8ljpazz4ivjf | |||||
Events and Attractions - Live Music and Festivals and Gigs | 670 772 | in 31 days | |||
Events and Attractions - Live Music and Festivals and GigsPeople who are browsing event sites of live music, gigs or festivals. Segment modeling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Live Music and Festivals and Gigs Segment ID: 8om8zizjefno | |||||
Events and Attractions - Movies | 2 324 | in 31 days | |||
Events and Attractions - MoviesPeople who regularly follow articles of movies. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Movies Segment ID: 8luwwr2nrbyn | |||||
Events and Attractions - Rally | 308 750 | in 31 days | |||
Events and Attractions - RallyRally audience who is browsing Rally-sites. Segment modeling is based on rally site visitors. Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Rally Segment ID: 8o02sh9e3rmm | |||||
Events and Attractions - Weddings | 304 391 | in 31 days | |||
Events and Attractions - WeddingsPeople who are actively browsing wedding related sites and articles. Segment is based on net browsing content as well as lookalike modeling based on site browsing. Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Weddings Segment ID: 8mgynwdbyp6j | |||||
Events and Attractions - Weddings | 4 965 | in 31 days | |||
Events and Attractions - WeddingsPeople browsing sites or articles of weddings. Segment is based on net browsing content Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weddings Segment ID: 8mh7f6gp5dtj | |||||
Events and Attractions - Weekends and Nightlife | 7 823 | in 45 days | |||
Events and Attractions - Weekends and NightlifePeople interested in going out, nightlife and weekend activities. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife Segment ID: 8mrsyz4x29k4 | |||||
Events and Attractions - Weekends and Nightlife | 3 089 | in 31 days | |||
Events and Attractions - Weekends and NightlifePeople interested in active weekend- and nightlife. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weekends and Nightlife Segment ID: 8n2w2in79p25 | |||||
Events and Attractions - Weekends and Nightlife | 33 850 | in 31 days | |||
Events and Attractions - Weekends and NightlifeAudiences interested in weekend activities and nightlife. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Weekends and Nightlife Segment ID: 8n2w2in79p26 | |||||
Fine Art - Theater, Opera, Arts and Culture | 973 154 | in 31 days | |||
Fine Art - Theater, Opera, Arts and CulturePeople who are enthusiastic of art museums, theater, classical music and culture. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Fine Art - Theater Opera Art and Culture Segment ID: 8m5ny3pk3qzv | |||||
Fine Art - Theater, Opera, Arts and Culture | 166 059 | in 31 days | |||
Fine Art - Theater, Opera, Arts and CulturePeople who are enthusiastic of art museums, theater, classical music and culture. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - LV - Fine Art - Theater Opera Art and Culture Segment ID: 8n3n43oaszxq | |||||
Food and Drink - Fast Food Lovers | 1 196 895 | in 31 days | |||
Food and Drink - Fast Food LoversPeople who eat fast food weekly. Segment modeling is based on online panelists' responses Segment name in DSPs: Relevant Audience - FI - Food and Drink - Fast Food Lovers Segment ID: 8nevhfymdddk | |||||
Food and Drink - Fast Food Lovers | 427 | in 31 days | |||
Food and Drink - Fast Food LoversPeople who eat snack foods weekly. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers Segment ID: 8npzccjbgm0v | |||||
Healthy Living - Contact Lenses | 28 708 | in 31 days | |||
Healthy Living - Contact LensesPeople who use contact lenses. Segment is a combination of both net browsing content and segment modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Healthy Living - Contact Lenses Segment ID: 8luubzw86h9u | |||||
Healthy Living - Eye Glasses | 2 904 392 | in 31 days | |||
Healthy Living - Eye GlassesPeople who wear eye glasses. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Healthy Living - Eye Glasses Segment ID: 8n3f3xhu3wsn | |||||
Healthy Living - Eye Glasses and Contact Lenses | 888 572 | in 31 days | |||
Healthy Living - Eye Glasses and Contact LensesPeople who use both contact lenses and eye-glasses, Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Healthy Living - Eye Glasses and Contact Lenses Segment ID: 8m5xfityrje0 | |||||
Healthy Living - Fitness and Exercise | 2 243 | in 31 days | |||
Healthy Living - Fitness and ExercisePeople interested physical exercise. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Exercise Segment ID: 8m5nlqq67ucg | |||||
Healthy Living - Fitness and Exercise | 2 126 556 | in 31 days | |||
Healthy Living - Fitness and ExerciseFitness and Exercise oriented people. Segment is based on net browsing content as well as on modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Healthy Living - Fitness and Exercise Segment ID: 8n2yggjr6fmj | |||||
Healthy Living - Fitness and Fashion | 49 | in 31 days | |||
Healthy Living - Fitness and FashionPeople who are active in fitness and who pay also attention to style and fashion. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Fashion Segment ID: 8mh7f6gp5dtk | |||||
Healthy Living - Health Fitness and Exercise | 14 795 | in 45 days | |||
Healthy Living - Health Fitness and ExerciseAudiences interested in exercise and fitness topics. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - SE - Healthy Living - Health Fitness and Exercise Segment ID: 8lus2ldnkgu0 | |||||
Healthy Living - Health and Wellbeing | 1 504 071 | in 31 days | |||
Healthy Living - Health and WellbeingPeople into health, fitness, wellbeing, diets and treatments. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Healthy Living - Health and Wellbeing Segment ID: 8om8pk0qwrh7 | |||||
Healthy Living - Nutrition and Wellnes | 3 072 | in 90 days | |||
Healthy Living - Nutrition and WellnesAudiences interested in eating a healthy diet and learning about nutrition. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - SE - Healthy Living - Nutrition and Wellness Segment ID: 8m5v63xkc2vw | |||||
Healthy Living - Nutrition and Wellness | 301 610 | in 31 days | |||
Healthy Living - Nutrition and WellnessPeople who are interested in their well being and fitness and follow related sites regularly. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - LV - Healthy Living - Nutrition and Wellness Segment ID: 8mhgx2v4p9rl | |||||
Healthy Living - Organic and Sustainable Development | 892 850 | in 31 days | |||
Healthy Living - Organic and Sustainable DevelopmentThis group is specially interested in organic products and environment. Segment modellimg is based on site browsing content. Segment name in DSPs: Relevant Audience - FI - Healthy Living - Organic and Sustainable Development Segment ID: 8m5oqgyw53l3 | |||||
Healthy Living - Organic and Sustainable LifeNEW! | 254 556 | in 31 days | |||
Healthy Living - Organic and Sustainable LifeAudience who is interested in sustainable lifestyle. Segment name in DSPs: Relevant Audience - LV - Healthy Living - Organic and Sustainable Life Segment ID: 8n44xw7o91le | |||||
Healthy Living - Relationships | 610 970 | in 31 days | |||
Healthy Living - RelationshipsPeople who browse sites or articles of relationships . Segment modelling is based on net browsing content. (Not available in Google). Segment name in DSPs: Relevant Audience - FI - Healthy Living - Relationships Segment ID: 8n3ngehqgt9y | |||||
Healthy Living - Smokers | 1 745 | in 31 days | |||
Healthy Living - SmokersAudiences who are smokers. Segment modeling is based on online panelists' responses. (Not available in Google). Segment name in DSPs: Relevant Audience - DK - Healthy Living - Smokers Segment ID: 8obcw25widoi | |||||
Healthy Living - Smokers | 983 | in 45 days | |||
Healthy Living - SmokersPeople who smoke. Segment modeling is based on online panelists' responses. (Not available in Google). Segment name in DSPs: Relevant Audience - NO - Healthy Living - Smokers Segment ID: 8obcw25widoj | |||||
Healthy Living - Smokers | 1 994 808 | in 31 days | |||
Healthy Living - SmokersPeople who smoke or are planning to quit. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Healthy Living - Smokers Segment ID: 8omfdy6mx20v | |||||
Healthy Living - Smokers | 91 142 | in 31 days | |||
Healthy Living - SmokersAudiences who are smokers. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - SE - Healthy Living - Smokers Segment ID: 8omfzk71ld05 | |||||
Healthy Living - Smokers Wanting to Quit | 65 233 | in 31 days | |||
Healthy Living - Smokers Wanting to QuitPeople who are willing to stop smoking. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Healthy Living - Smokers Wanting to Quit Segment ID: 8np63d0cnudr | |||||
Healthy Living - Weightloss | 241 898 | in 31 days | |||
Healthy Living - WeightlossPeople who are watching their weight. Segment is based on browsing content as well as modeling based on site content browsing. Segment name in DSPs: Relevant Audience - FI - Healthy Living - Weightloss Segment ID: 8mgrtw9d5jvu | |||||
Hobbies and Interests - Boaters | 1 805 | in 31 days | |||
Hobbies and Interests - BoatersAudiences interested in boats and sailing. Segment is based on net browsing content as well as modeling based on browsing of boat sites. Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Boaters Segment ID: 8mgytbxsoak3 | |||||
Hobbies and Interests - Boaters | 330 963 | in 31 days | |||
Hobbies and Interests - BoatersBoaters segment is based on people browsing boat sites or weather forecasts for boaters as well as mobeling of based on the site visitors. Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Boaters Segment ID: 8ob0cyyyvsyg | |||||
Hobbies and Interests - Books and Literature | 1 589 | in 31 days | |||
Hobbies and Interests - Books and LiteraturePeople who are interested in books and literature related articles and sites. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Books and Literature Segment ID: 8ljy4o741g7y | |||||
Hobbies and Interests - Books and Literature | 1 247 129 | in 31 days | |||
Hobbies and Interests - Books and LiteraturePeople who are interested in books and literature. Segment modelling is based on net panelists' responses or is on net browsing content. Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Books and Literature Segment ID: 8nes9isvh125 | |||||
Hobbies and Interests - Books and Literature | 946 801 | in 31 days | |||
Hobbies and Interests - Books and LiteraturePeople who are interested in books and literature. Segment is based on net browsing content and modeling based on site content.who are interested in books and literature. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Books and Literature Segment ID: 8obcr2y16bmp | |||||
Hobbies and Interests - Cameras and Photography | 611 423 | in 31 days | |||
Hobbies and Interests - Cameras and PhotographyPeople who are interested in photography and cameras. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Cameras and Photography Segment ID: 8obcafblh3ql | |||||
Hobbies and Interests - Fishing | 616 206 | in 31 days | |||
Hobbies and Interests - FishingFishing segment is modeled based on net browsing content as well as online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Fishing Segment ID: 8mgylm4h2fjy | |||||
Hobbies and Interests - Fishing | 190 454 | in 31 days | |||
Hobbies and Interests - FishingPeople who are regularly browsing articles about fishing. Segment modelling is based on netpanelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Fishing Segment ID: 8netvyqtntg4 | |||||
Hobbies and Interests - Handcrafts | 730 305 | in 31 days | |||
Hobbies and Interests - HandcraftsPeople whose hobby is handcrafts, such as knitting, crocheting, felting etc. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Handcrafts Segment ID: 8m5z8ryst8s3 | |||||
Hobbies and Interests - Handcrafts | 165 488 | in 31 days | |||
Hobbies and Interests - HandcraftsPeople whose hobby is handcrafts, such as knitting, crocheting, felting etc. Segment modelling is based on net panelists' responses. Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Handcrafts Segment ID: 8msmtxvbt2b5 | |||||
Hobbies and Interests - Handcrafts | 12 707 | in 31 days | |||
Hobbies and Interests - HandcraftsThis audience follows sites and blogs of handcrafts. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts Segment ID: 8n3kapxdf1rj | |||||
Hobbies and Interests - Science and Discovery | 142 844 | in 31 days | |||
Hobbies and Interests - Science and DiscoveryPeople who are particularly interested in science and discovery. Segment modelling is based on browsing behavior. Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Science and Discovery Segment ID: 8nes9isvh123 | |||||
Hobbies and Interests - Science and Discovery | 1 962 855 | in 31 days | |||
Hobbies and Interests - Science and DiscoveryPeople who are particularly interested in science and discovery. Segment is based on site content crowsing. Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Science and Discovery Segment ID: 8o096w7ic2ub | |||||
Intent - Mobile Phone ContractNEW! | 778 | in 31 days | |||
Intent - Mobile Phone ContractPeople who are looking for a mobile contract. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Intent - Mobile Phone Contract Segment ID: 8nfam0jirffh | |||||
Lifestyle - Entertainment Lover | 3 723 | in 45 days | |||
Lifestyle - Entertainment LoverThe ones who love social life and entertainment events. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - Entertainment Lover Segment ID: 8mgzkv8w0lp8 | |||||
Lifestyle - Entertainment LoverNEW! | 601 685 | in 31 days | |||
Lifestyle - Entertainment LoverThe ones who love social life and entertainment events. Combination of entertainment segments. Segment name in DSPs: Relevant Audience - LV - Lifestyle - Entertainment Lover Segment ID: 8n41e4ap7ym9 | |||||
Lifestyle - Entertainment Lover | 45 139 | in 31 days | |||
Lifestyle - Entertainment LoverThe ones who love social life and entertainment events. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - SE - Lifestyle - Entertainment Lover Segment ID: 8n41e4ap7yma | |||||
Lifestyle - Entertainment LoverNEW! | 3 717 375 | in 31 days | |||
Lifestyle - Entertainment LoverThe ones who love social life and entertainment events. Combination of entertainment segments. Segment name in DSPs: Relevant Audience - FI - Lifestyle - Entertainment Lover Segment ID: 8nf4hl83byld | |||||
Lifestyle - The Adventurer | 10 185 | in 45 days | |||
Lifestyle - The AdventurerAudience who like to travel and be active and experience the outdoors. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Adventurer Segment ID: 8m5un8l0fnen | |||||
Lifestyle - The Business Man | 3 558 | in 45 days | |||
Lifestyle - The Business ManMen with their eye on their careers and the business world. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Man Segment ID: 8ljqahihk8k2 | |||||
Lifestyle - The Business Man | 118 157 | in 31 days | |||
Lifestyle - The Business ManMen with their eye on their careers and the business world. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Business Man Segment ID: 8m5wn0peln09 | |||||
Lifestyle - The Business Woman | 258 415 | in 31 days | |||
Lifestyle - The Business WomanWomen with their eye on their careers and the business world. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Business Woman Segment ID: 8ljqfy8j3fu1 | |||||
Lifestyle - The Business Woman | 505 | in 45 days | |||
Lifestyle - The Business WomanWomen with their eye on their careers and the business world. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Woman Segment ID: 8lutds00ww2b | |||||
Lifestyle - The Classy Lady | 23 | in 45 days | |||
Lifestyle - The Classy LadyFemale audiences above 34 years old with an interest in style and fashion. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Classy Lady Segment ID: 8m5whb1b77qk | |||||
Lifestyle - The Creative Mind | 66 968 | in 45 days | |||
Lifestyle - The Creative MindAudiences with interests in creative endevours like art, theather, photography, design and decorating. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Creative Mind Segment ID: 8m5un8l0fneh | |||||
Lifestyle - The Creative Mind | 15 961 | in 45 days | |||
Lifestyle - The Creative MindAudiences with interests in creative endeavors like art, theater, photography, design and decorating. Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Creative Mind Segment ID: 8m5wn0peln0a | |||||
Lifestyle - The Foodie | 49 674 | in 45 days | |||
Lifestyle - The FoodieAudience highly interested in food and drinks, cooking or eating out. egment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Foodie Segment ID: 8ljooymxv9co | |||||
Lifestyle - The Foodie | 304 629 | in 45 days | |||
Lifestyle - The FoodieAudiences highly interested in food and drinks, cooking or eating out. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Foodie Segment ID: 8lutjhsziyyq | |||||
Lifestyle - The Home Maker | 14 310 | in 31 days | |||
Lifestyle - The Home MakerAudiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker Segment ID: 8lutds00ww2a | |||||
Lifestyle - The Home Maker | 323 555 | in 45 days | |||
Lifestyle - The Home MakerAudiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Home Maker Segment ID: 8lutjhsziyyr | |||||
Lifestyle - The Pleasure Seeker | 112 070 | in 31 days | |||
Lifestyle - The Pleasure SeekerAudiences with money who like to enjoy the good things in life like food, traveling and experiencing new things. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Pleasure Seeker Segment ID: 8lutjhsziyys | |||||
Lifestyle - The Pleasure Seeker with High Income | 1 533 | in 45 days | |||
Lifestyle - The Pleasure Seeker with High IncomeAudience with money who like to enjoy the good things in life like food, traveling and experiencing new things. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Pleasure Seeker with High Income Segment ID: 8lurjrkfj98a | |||||
Lifestyle - The Sporty | 21 663 | in 45 days | |||
Lifestyle - The SportyMen who are into eating healthy and staying fit. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Sporty Segment ID: 8m5wn0peln0b | |||||
Lifestyle - The Sporty Guy | 1 608 | in 45 days | |||
Lifestyle - The Sporty GuyMen who are into eating healthy and staying fit. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Guy Segment ID: 8ljqahihk8k3 | |||||
Lifestyle - The Sporty Woman | 482 | in 45 days | |||
Lifestyle - The Sporty WomanWomen who are into eating healthy and staying fit. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Woman Segment ID: 8ljog995yx30 | |||||
Lifestyle - The Techie | 30 070 | in 45 days | |||
Lifestyle - The TechieAudiences with a high level of interest in technology, gadgets, gaming and computing. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Techie Segment ID: 8ljqfy8j3fu6 | |||||
Lifestyle - The Techie | 151 586 | in 45 days | |||
Lifestyle - The TechieAudiences with a high level of interest in technology, gadgets, gaming and computing. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Techie Segment ID: 8mgxqsoi597q | |||||
Lifestyle - The Urban Professional | 61 961 | in 31 days | |||
Lifestyle - The Urban ProfessionalPeople with high income, living in the major cities, interested in career and business. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Urban Professional Segment ID: 8ljqfy8j3fu7 | |||||
Lifestyle - The Urban professional | 783 | in 45 days | |||
Lifestyle - The Urban professionalAudiences living in the major cities, interested in career and business. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Urban professional Segment ID: 8ljqahihk8k0 | |||||
Music and Audio | 113 821 | in 31 days | |||
Music and AudioMusic lovers, the ones that love to listen music, go to gigs or even create music. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Music and Audio Segment ID: 8mslggwzqz1a | |||||
Music and Audio | 941 046 | in 31 days | |||
Music and AudioMusic lovers, the ones that love to listen music, go to gigs or even create music. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Music and Audio Segment ID: 8om8pk0qwrh8 | |||||
Music and Audio - Modern Pop Music Listeners | 291 833 | in 31 days | |||
Music and Audio - Modern Pop Music ListenersThis audience lilkes to listen to music radio that plays traditional pop music. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Music and Audio - Modern Pop Music Listeners Segment ID: 8nep5bx2vy5q | |||||
Music and Audio - Music | 5 334 | in 45 days | |||
Music and Audio - MusicThe ones that love to listen music, go to gigs or create music. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - SE - Music and Audio - Music Segment ID: 8m5pdi03y85r | |||||
Music and Audio - Music | 463 | in 31 days | |||
Music and Audio - MusicThe ones that love to listen music, go to gigs or create music. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Music and Audio - Music Segment ID: 8mgpvgge4f5y | |||||
Music and Audio - Music | 1 608 | in 45 days | |||
Music and Audio - MusicThe ones that love to listen music, go to gigs or create music. Segment name in DSPs: Relevant Audience - NO - Music and Audio - Music Segment ID: 8mrvkkkf1s11 | |||||
Music and Audio - Rock Music Listeners | 442 398 | in 31 days | |||
Music and Audio - Rock Music ListenersThe Audience who listens to rock music and browses news of rock musicians, rock concerts and reviews. Segment is based on net browsing on rock music sites. Segment name in DSPs: Relevant Audience - FI - Music and Audio - Rock Music Listeners Segment ID: 8msiyetnews3 | |||||
Music and Audio - Traditional Pop Music Listeners | 112 092 | in 31 days | |||
Music and Audio - Traditional Pop Music ListenersThis audience lilkes to listen to music radio that plays traditional pop music. Segment is based on listeners on music sites. Segment name in DSPs: Relevant Audience - FI - Music and Audio - Traditional Pop Music Listeners Segment ID: 8nep5bx2vy5p | |||||
News and Politics | 15 221 | in 31 days | |||
News and PoliticsAudiences interested in being up to date on current news and politics. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - SE - News and Politics Segment ID: 8ljp4e6d661q | |||||
News and Politics | 4 776 013 | in 31 days | |||
News and PoliticsPeople who actively follow news and politics. Segment is based on site content browsing. Segment name in DSPs: Relevant Audience - FI - News and Politics Segment ID: 8mgrrz20tiuy | |||||
News and Politics | 551 224 | in 31 days | |||
News and PoliticsPeople who actively follow news and politics. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - News and Politics Segment ID: 8msk0kjipnis | |||||
News and Politics | 1 519 | in 31 days | |||
News and PoliticsPeople who actively follow news and politics. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - News and Politics Segment ID: 8oc9hu1f5i4a | |||||
Pets | 2 303 702 | in 31 days | |||
PetsPet owners: cats. dogs birds, fish or horses. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Pets Segment ID: 8n2vlx83mf6x | |||||
Pets - Birds | 27 822 | in 31 days | |||
Pets - BirdsBird owners. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Pets - Birds Segment ID: 8neyxr2xykfe | |||||
Pets - Cats | 738 951 | in 31 days | |||
Pets - CatsCat owners. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Pets - Cats Segment ID: 8o0960siktp4 | |||||
Pets - Dogs | 1 003 588 | in 31 days | |||
Pets - DogsDog owners. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Pets - Dogs Segment ID: 8mgpeucdedf2 | |||||
Pets - FishNEW! | 56 668 | in 31 days | |||
Pets - FishFish owners. Segment modeling is based on net panelists' responses. Segment name in DSPs: Relevant Audience - FI - Pets - Fish Segment ID: 8neyxr2xykfg | |||||
Pop Culture - Celebrities and Pop Culture | 11 714 | in 31 days | |||
Pop Culture - Celebrities and Pop CultureAudiences interested in the latest news about their favorite celebrities and popular culture. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - SE - Pop Culture - Celebrities and Pop Culture Segment ID: 8ljoz1uv3nfx | |||||
Pop Culture - Celebrities and Pop Culture | 3 602 | in 31 days | |||
Pop Culture - Celebrities and Pop CulturePeople interested in celebrities and pop culture. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Pop Culture - Celebrities and Pop Culture Segment ID: 8mrsyz4x29k2 | |||||
Pop Culture - Celebrities and Pop Culture | 469 921 | in 31 days | |||
Pop Culture - Celebrities and Pop CultureReach the ones that love pop, entertainment and stars. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Pop Culture - Celebrities and Pop Culture Segment ID: 8msj626az9ad | |||||
Pop Culture - Celebrities and Pop Culture | 2 476 148 | in 31 days | |||
Pop Culture - Celebrities and Pop CultureReach the ones that love pop, entertainment and stars. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Pop Culture - Celebrities and Pop Culture Segment ID: 8ob5lzk59vgr | |||||
Pop Culture - Films | 2 237 | in 31 days | |||
Pop Culture - FilmsPeople who are interested in movies. Segment modeling is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Pop Culture - Films Segment ID: 8nffig3logr0 | |||||
Pop Culture - Films and Pop Art | 856 023 | in 31 days | |||
Pop Culture - Films and Pop ArtPeople who follow popular art and films. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Pop Culture - Films and Pop Art Segment ID: 8mguu1xhl84e | |||||
Pop Culture - Films and Pop Art | 387 590 | in 31 days | |||
Pop Culture - Films and Pop ArtPeople who follow popular art and films. Segment modeling is based on net browsing behavior. Segment name in DSPs: Relevant Audience - LV - Pop Culture - Films and Pop Art Segment ID: 8o1260r5kby4 | |||||
Pop Culture - Finnish TV Series | 33 652 | in 31 days | |||
Pop Culture - Finnish TV SeriesAudience who is interested in Finnish TV-series. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Pop Culture - Finnish TV Series Segment ID: 8nejzxo57haf | |||||
Pop Culture - Popular Films | 9 156 | in 31 days | |||
Pop Culture - Popular FilmsPeople who are interested in blockbuster movies. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Pop Culture - Popular Films Segment ID: 8msdsvuc3ri8 | |||||
Pop Culture - Quality Films | 309 864 | in 31 days | |||
Pop Culture - Quality FilmsAudience who is interested in quality films of last decades. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Pop Culture - Quality Films Segment ID: 8nejzxo57h8p | |||||
Pop Culture - Quality Series and Documents | 25 939 | in 31 days | |||
Pop Culture - Quality Series and DocumentsAudience who likes to follow quality TV-series or documents. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Pop Culture - Quality Series and Documents Segment ID: 8n3gwfbrag06 | |||||
Pop Culture - Reality TVNEW! | 834 773 | in 31 days | |||
Pop Culture - Reality TVAudience who likes to follow reality TV. Segment is based on net browsing content and modeling based on browsing content. Segment name in DSPs: Relevant Audience - FI - Pop Culture - Reality TV Segment ID: 8nejzxo57h8x | |||||
Pop Culture - Streaming and VOD Services | 608 905 | in 31 days | |||
Pop Culture - Streaming and VOD ServicesSegment modelling is based on people who browse and follow articles of video on demand and streaming services. Segment name in DSPs: Relevant Audience - FI - Pop Culture - Streaming and VOD Services Segment ID: 8msdsvuc3ri7 | |||||
Pop Culture - TV ViewersNEW! | 868 114 | in 31 days | |||
Pop Culture - TV ViewersThe Audience that follows TV-program sites regularly. Segment name in DSPs: Relevant Audience - FI - Pop Culture - TV Viewers Segment ID: 8nep5bx2vy5r | |||||
Shopping - Early Adopters | 412 010 | in 31 days | |||
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters Segment ID: 8nf1p5p6loat | |||||
Shopping - Early AdoptersNEW! | 57 800 | in 31 days | |||
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Shopping - Early Adopters Segment ID: 8nf1p5p6loau | |||||
Shopping - Early Adopters | 1 461 511 | in 31 days | |||
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Shopping - Early Adopters Segment ID: 8nq4srw2zixw | |||||
Shopping - Early AdoptersNEW! | 751 | in 31 days | |||
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters Segment ID: 8o17wb0ojvhn | |||||
Sports - Active Outdoors and Nature | 3 021 | in 31 days | |||
Sports - Active Outdoors and NaturePeople interested in being active outdoors and nature activities. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature Segment ID: 8n2w2in79p1x | |||||
Sports - Active Outdoors and Nature | 366 568 | in 31 days | |||
Sports - Active Outdoors and NaturePeople into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Sports - Active Outdoors and Nature Segment ID: 8n3ok16zqkaz | |||||
Sports - Active Outdoors and Nature | 2 146 003 | in 31 days | |||
Sports - Active Outdoors and NaturePeople into hiking and nature or other outdoor activities. Segment is based on net browsing content and combination of modeled segments of outdoor activities. Segment name in DSPs: Relevant Audience - FI - Sports - Active Outdoors and Nature Segment ID: 8o02av8kt2j4 | |||||
Sports - Basketball Fans | 31 895 | in 31 days | |||
Sports - Basketball FansPeople who actively follow basket ball news. Segment is based on browsing content and modeling is based on online panelist's responses. Segment name in DSPs: Relevant Audience - FI - Sports - Basketball Fans Segment ID: 8luypy2h7pyc | |||||
Sports - Basketball Fans | 149 734 | in 31 days | |||
Sports - Basketball FansPeople who are interested in basket ball and follow basketball related news, sites or articles regularly. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - LV - Sports - Basketball Fans Segment ID: 8n3qsg3gb9tk | |||||
Sports - Cross Country Skiing | 604 012 | in 31 days | |||
Sports - Cross Country SkiingPeople whose hobby is cross country skiing. This segment is based on net browsing content and modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Cross Country Skiing Segment ID: 8obcp03r4ldz | |||||
Sports - Cycling | 1 092 266 | in 31 days | |||
Sports - CyclingPeople whose hobby is cycling. Segment is based on browsing content and modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Cycling Segment ID: 8ljor713tbvf | |||||
Sports - CyclingNEW! | 301 330 | in 31 days | |||
Sports - CyclingPeople whose hobby is cycling. Segment is based on browsing content and modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Cycling Segment ID: 8n4bhpbcpcb5 | |||||
Sports - CyclingNEW! | 1 762 | in 31 days | |||
Sports - CyclingPeople whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses.. Segment name in DSPs: Relevant Audience - DK - Sports - Cycling Segment ID: 8nf03wfq93b1 | |||||
Sports - Downhill Skiers | 499 904 | in 31 days | |||
Sports - Downhill SkiersPeople whose hobby is downhill skiing. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Downhill Skiers Segment ID: 8omfsjhfasbw | |||||
Sports - E-Sports | 31 373 | in 31 days | |||
Sports - E-SportsPeople whose hobby or interest is e-sports. This segment modelling is based on e-sport site visitors. Segment name in DSPs: Relevant Audience - FI - Sports - E-Sports Segment ID: 8netlyjfv4c7 | |||||
Sports - Endurance Sports | 4 711 623 | in 31 days | |||
Sports - Endurance SportsPeople whose hobby is endurance sport (jogging, marathon, orienteering etc.). Segment is a combination of segments. Segment name in DSPs: Relevant Audience - FI - Sports - Endurance Sports Segment ID: 8ljor713tbvg | |||||
Sports - Floorball Players | 35 766 | in 31 days | |||
Sports - Floorball PlayersFloorball players. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Floorball Players Segment ID: 8m5skgmczh2z | |||||
Sports - Football Fans | 209 976 | in 31 days | |||
Sports - Football FansPeople browsing football news. Segment is based on browsing behaviour as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Football Fans Segment ID: 8luw588o0gj6 | |||||
Sports - Football Fans | 143 803 | in 31 days | |||
Sports - Football FansLatvian dedicated Football fans who follow browse for football sites and news regularly. Segment name in DSPs: Relevant Audience - LV - Sports - Football Fans Segment ID: 8mhjfokjit7m | |||||
Sports - Football Fans | 1 359 | in 31 days | |||
Sports - Football FansPeople following football. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Sports - Football Fans Segment ID: 8n2wgw26nhea | |||||
Sports - Football Parents | 70 689 | in 45 days | |||
Sports - Football ParentsFamilies with children whose hobby is football. Segment is a combination of modeled football and parenting segments. Segment name in DSPs: Relevant Audience - FI - Sports - Football Parents Segment ID: 8ljnypjswrgm | |||||
Sports - Football Players | 102 706 | in 31 days | |||
Sports - Football PlayersFootball players. Segment is modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Football Players Segment ID: 8np6k1si82b6 | |||||
Sports - Football Premier League | 1 030 | in 45 days | |||
Sports - Football Premier LeaguePeople who actively follow football premier league. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Sports - Football Premier League Segment ID: 8m61awq51ixc | |||||
Sports - Football Veikkausliiga | 21 254 | in 31 days | |||
Sports - Football VeikkausliigaPeople who actively follow football finnish league Veikkausliiga. Segment is based on net browsing content as well as modeling based on net browsing. Segment name in DSPs: Relevant Audience - FI - Sports - Football Veikkausliiga Segment ID: 8nfa49mk7jbo | |||||
Sports - Formula 1 | 464 017 | in 31 days | |||
Sports - Formula 1People who actively browse Formula 1 news. Segment is based on net browsing content as well as modeling based on browsing content.. Segment name in DSPs: Relevant Audience - FI - Sports - Formula 1 Segment ID: 8luy7d0selwy | |||||
Sports - Golf PlayersNEW! | 342 | in 31 days | |||
Sports - Golf PlayersWith this audience you reach Golf players. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Sports - Golf Players Segment ID: 8nf3mn4cjmeo | |||||
Sports - Golf Players | 210 000 | in 45 days | |||
Sports - Golf PlayersWith this audience you reach Golf players. Based on people who browse for golf sites. Segment name in DSPs: Relevant Audience - FI - Sports - Golf Players Segment ID: 8nzx9flthysi | |||||
Sports - Group Exercise or Gym | 870 624 | in 31 days | |||
Sports - Group Exercise or GymPeople who go to group exercise activities or to gym. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Group Exercise or Gym Segment ID: 8mh2cam578ka | |||||
Sports - Horse Riding | 451 772 | in 31 days | |||
Sports - Horse RidingPeople whose hobby is horse riding. Segment modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Horse Riding Segment ID: 8luw588o0gj9 | |||||
Sports - Horseracing | 520 016 | in 31 days | |||
Sports - HorseracingPeople who follow horse racing competitions. Segment is based on net browsing content or modeling based on netbrowsing content. Segment name in DSPs: Relevant Audience - FI - Sports - Horseracing Segment ID: 8luw588o0gja | |||||
Sports - Ice Hockey Fans | 8 692 | in 31 days | |||
Sports - Ice Hockey FansAudiences who follow ice hockey. egment is based on net browsing content. Segment name in DSPs: Relevant Audience - SE - Sports - Ice Hockey Fans Segment ID: 8ljpazz4ivio | |||||
Sports - Ice Hockey Fans | 98 536 | in 31 days | |||
Sports - Ice Hockey FansLatvian dedicated ice hockey fans. Segment modelling is based on regular ice hockey site browsers. Segment name in DSPs: Relevant Audience - LV - Sports - Ice Hockey Fans Segment ID: 8msm2gil86as | |||||
Sports - Ice Hockey Fans | 273 863 | in 31 days | |||
Sports - Ice Hockey FansFinnish dedicated ice-hockey fans who follow SM-Liiga, NHL, KHL or World Championships, browse for ice-hockey sites several times a month or listen to matches in net radio. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans Segment ID: 8obcr2y16bmh | |||||
Sports - Ice Hockey Liiga | 1 259 | in 31 days | |||
Sports - Ice Hockey LiigaFinnish dedicated ice hockey fans who browse ice-hockey SM-Liiga sites or results several times a month or listen to matches in net radio. Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Liiga Segment ID: 8mh7ujo8q3du | |||||
Sports - Ice Hockey NHL | 293 426 | in 31 days | |||
Sports - Ice Hockey NHLPeople who actively follow NHL-hockey. Segment is based on net browsing content as well as lookalike modeling. Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey NHL Segment ID: 8mh4euxksr8u | |||||
Sports - Ice Hockey Players | 42 405 | in 31 days | |||
Sports - Ice Hockey PlayersPeople who play ice hockey as a hobby. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Players Segment ID: 8obcp03r4le2 | |||||
Sports - JoggingNEW! | 145 866 | in 31 days | |||
Sports - JoggingPeople who do running or jogging as a hobby. Segment modelling is based on online panelists' reponses. Segment name in DSPs: Relevant Audience - LV - Sports - Jogging Segment ID: 8nqhos7e5069 | |||||
Sports - Jogging and Marathons | 1 545 492 | in 31 days | |||
Sports - Jogging and MarathonsPeople who jog or run as a hobby. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Jogging or Marathons Segment ID: 8mgvnzo040eq | |||||
Sports - Martial Arts | 21 204 | in 31 days | |||
Sports - Martial ArtsPeople whose hobby is martial arts, such us (fitness) boxing, judo, karate, ju-jutsu etc. Segment modeling is based on online panelist's responses. Segment name in DSPs: Relevant Audience - FI - Sports - Martial Arts Segment ID: 8m5z8ryst8s1 | |||||
Sports - Motor Sports | 502 092 | in 31 days | |||
Sports - Motor SportsPeople who actively browse Formula 1, Rally or Moto GP related sites and news. Segment is a combination of motor sport segments. Segment name in DSPs: Relevant Audience - FI - Sports - Motor Sports Segment ID: 8mhglyq1dww7 | |||||
Sports - Orienteering | 4 710 088 | in 31 days | |||
Sports - OrienteeringPeople whose hobby is orienteering. This segment is based on kestävyysurheilu.fi -data (site of endurance sport) Segment name in DSPs: Relevant Audience - FI - Sports - Orienteering Segment ID: 8mgy1siq7ak6 | |||||
Sports - Sport Followers | 229 511 | in 45 days | |||
Sports - Sport FollowersAudiences who follow sports. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Sports - Sport Followers Segment ID: 8lus7ys52rx7 | |||||
Sports - Sport Followers | 5 031 | in 31 days | |||
Sports - Sport FollowersPeople following sport. 'Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Sports - Sport Followers Segment ID: 8m5mr17i4v9r | |||||
Sports - Sport Followers | 466 881 | in 31 days | |||
Sports - Sport FollowersPeople who are highly interested in sports and follow sport sites regularly. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Sports - Sport Followers Segment ID: 8n3mnorzo93h | |||||
Sports - Sport Followers | 3 080 183 | in 31 days | |||
Sports - Sport FollowersPeople who love to follow sport media, popular teams and athletes. Segment is a combination of sport follower segmets. Segment name in DSPs: Relevant Audience - FI - Sports - Sport Followers Segment ID: 8om8pk0qwrh9 | |||||
Sports - Sport Followers with High or Medium Income | 592 042 | in 31 days | |||
Sports - Sport Followers with High or Medium IncomePeople who love to follow sport media, popular teams and athletes and whose household income is minimum of 45000 euros. Based is a combination of segments. Segment name in DSPs: Relevant Audience - FI - Sports - Sport Followers with Medium or High Income Segment ID: 8lur28ytjap8 | |||||
Sports - Tennis | 45 327 | in 31 days | |||
Sports - TennisAudience that is specifically interested in tennis Segment name in DSPs: Relevant Audience - FI - Sports - Tennis Segment ID: 8n3mdtpzunk0 | |||||
Sports - Training Activity - High (3-6 h a week) | 1 396 551 | in 31 days | |||
Sports - Training Activity - High (3-6 h a week)People who do sports from 3 to 6 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Training Activity - High (3-6 h a week) Segment ID: 8o17wb0ojvhm | |||||
Sports - Training Activity - High (3-6 h a week) | 109 177 | in 31 days | |||
Sports - Training Activity - High (3-6 h a week)People who do sports from 3 to 6 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - High (3-6 h a week) Segment ID: 8o17wb0ojvih | |||||
Sports - Training Activity - Minor (1-2 h a week) | 1 442 440 | in 31 days | |||
Sports - Training Activity - Minor (1-2 h a week)People who do sports 1-2 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Training Activity - Minor (1-2 h a week) Segment ID: 8nq4srw2zixu | |||||
Sports - Training Activity - Minor (1-2 h a week) | 28 218 | in 31 days | |||
Sports - Training Activity - Minor (1-2 h a week)People who do sports 1-2 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - Minor (1-2 h a week) Segment ID: 8ocazr7yngty | |||||
Sports - Training Activity - None | 1 386 888 | in 31 days | |||
Sports - Training Activity - NonePeople who do sports less than 1 hour a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Training Activity - None Segment ID: 8nf1p5p6loas | |||||
Sports - Training Activity - None | 294 233 | in 31 days | |||
Sports - Training Activity - NonePeople who do sports less than 1 hour a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - None Segment ID: 8nq4srw2ziyx | |||||
Sports - Training Activity - Very High (more than 7 h a week) | 863 508 | in 31 days | |||
Sports - Training Activity - Very High (more than 7 h a week)People who do sports more than 7 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Training Activity - Very High (more than 7 h a week) Segment ID: 8ocazr7yngsz | |||||
Sports - Training Activity - Very High (more than 7 h a week) | 4 992 | in 31 days | |||
Sports - Training Activity - Very High (more than 7 h a week)People who do sports more than 7 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - Very High (more than 7 h a week) Segment ID: 8ocazr7yngtx | |||||
Style and Fashion - Beauty and Fashion | 624 668 | in 31 days | |||
Style and Fashion - Beauty and FashionPeople for whom beauty and fashion is essential. Segment is based on browsing content as well as lookalike modeling. Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Beauty and Fashion Segment ID: 8nozex5c85za | |||||
Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care | 372 068 | in 31 days | |||
Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic CarePeople who actively follow beauty, cosmetics, hair care, skin care or perfume related articles. Segment is based on net browsing content and on modeling based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care Segment ID: 8mh3cpftqlc2 | |||||
Style and Fashion - Fashion Trends | 739 472 | in 31 days | |||
Style and Fashion - Fashion TrendsPeople interested in style and fashion into a stage they can be regarded as trend setters. Segment is based on browsing content as well as lookalike modeling. Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Fashion Trends Segment ID: 8nozex5c85zd | |||||
Style and Fashion - Fitness and Fashion | 49 | in 31 days | |||
Style and Fashion - Fitness and FashionPeople who are active in fitness and who pay also attention to style and fashion. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Fitness and Fashion Segment ID: 8mh7f6gp5dtl | |||||
Style and Fashion - Fitness and Fashion | 701 104 | in 31 days | |||
Style and Fashion - Fitness and FashionPeople who love exercising indoors or outdoors and are into style and fashion Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Fitness and Fashion Segment ID: 8obccm2cwiyx | |||||
Style and Fashion - Style and Trend Setters | 3 087 | in 31 days | |||
Style and Fashion - Style and Trend SettersAudience at the forefront of fashion and style. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters Segment ID: 8mgpvgge4f5w | |||||
Style and Fashion General | 1 151 784 | in 31 days | |||
Style and Fashion GeneralThis audience is into style, fashion and trends. Segment is a combination of style and fashion segments. Segment name in DSPs: Relevant Audience - FI - Style and Fashion General Segment ID: 8mruh3xhrvsn | |||||
Style and Fashion General | 145 099 | in 31 days | |||
Style and Fashion GeneralThis audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Style and Fashion General Segment ID: 8mslggwzqz1c | |||||
Technology and Computing | 26 579 | in 45 days | |||
Technology and ComputingAudiences interested in technology, gadgets and computers. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Technology and Computing Segment ID: 8lus7ys52rxa | |||||
Technology and Computing | 150 354 | in 31 days | |||
Technology and ComputingPeople with and interest in technology, computing and gadgets. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Technology and Computing Segment ID: 8mgpujoe9ikh | |||||
Technology and Computing - Cameras and Photography | 1 209 106 | in 31 days | |||
Technology and Computing - Cameras and PhotographyPeople who are interested in photography and cameras. Segment modelling is based on net panelists' responses. Segment name in DSPs: Relevant Audience - LV - Technology and Computing - Cameras and Photography Segment ID: 8n3ok16zqkb1 | |||||
Technology and Computing - Cameras and photography | 1 733 | in 31 days | |||
Technology and Computing - Cameras and photographyAudiences interested in photography and photographic equipment. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Cameras and Photography Segment ID: 8obccm2cwj0f | |||||
Technology and Computing - Computers | 1 823 712 | in 31 days | |||
Technology and Computing - ComputersAudience who follows the field of information technology. Segment modeling is based on online panelists' responses as well as on net browsing content. Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Computers Segment ID: 8o02ify9fua5 | |||||
Technology and Computing - Computers and Games | 2 726 281 | in 31 days | |||
Technology and Computing - Computers and GamesThis audience includes all who are interested in technology gadgets, IT or console or PC games. Segment is a combination of technology and gaming segments. Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Computers and Games Segment ID: 8mruh3xhrvsh | |||||
Technology and Computing - Computing and Consumer Electronics | 606 915 | in 31 days | |||
Technology and Computing - Computing and Consumer ElectronicsAudience who follows the field of gadgets, home electronics and information technology. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Technology and Computing - Computing and Consumer Electronics Segment ID: 8msj626az9ae | |||||
Technology and Computing - Mobile | 489 371 | in 31 days | |||
Technology and Computing - MobilePeople who often browse sites and articles of mobile technology. Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Mobile Segment ID: 8luzcylz8uci | |||||
Technology and Computing - Mobile | 147 312 | in 45 days | |||
Technology and Computing - MobilePeople interested in mobile technology and providers. Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile Segment ID: 8mrteevb0mdu | |||||
Technology and Computing - Streaming and VOD ServicesNEW! | 1 028 | in 31 days | |||
Technology and Computing - Streaming and VOD ServicesPeople who browse and follow articles of video on demand and streaming services. Segment is based on net browsing content as well as modeling based on browsing behavior. Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services Segment ID: 8msgj8p4nzui | |||||
Technology and Computing - Video Imaging and Photos | 278 026 | in 31 days | |||
Technology and Computing - Video Imaging and PhotosThis audience is interested in photo & video tech, editing software and sharing digital photos & videos. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Video Imaging and Photos Segment ID: 8o09donjwxap | |||||
Travel - Ski Tourists in Finland | 40 499 | in 31 days | |||
Travel - Ski Tourists in FinlandPeople browsing weather of Finnish ski resorts. Segment name in DSPs: Relevant Audience - FI - Travel - Ski Tourists in Finland Segment ID: 8nzxgih0b9y8 | |||||
Travel - Type of Holiday - All Inclusive Resort | 1 679 396 | in 31 days | |||
Travel - Type of Holiday - All Inclusive ResortTravelers who are interested in all inclusive -holidays. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - All Inclusive Resort Segment ID: 8msc09bp5ast | |||||
Travel - Type of Holiday - All Inclusive Resort | 2 786 | in 31 days | |||
Travel - Type of Holiday - All Inclusive ResortPeople who are interested in travelling to all inclusive resorts. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - All Inclusive Resort Segment ID: 8mscuixn9d0h | |||||
Travel - Type of Holiday - Beach Holiday | 2 666 764 | in 31 days | |||
Travel - Type of Holiday - Beach HolidayTravelers who are interested in beach holidays. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Beach Holiday Segment ID: 8msc09bp5asu | |||||
Travel - Type of Holiday - Camping/Caravanning | 1 844 | in 31 days | |||
Travel - Type of Holiday - Camping/CaravanningPeople who are interested in camping or caravanning on their holiday. Segment modeling is based on net panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Camping/Caravanning Segment ID: 8n3fy2yjbw15 | |||||
Travel - Type of Holiday - Camping/Caravanning | 650 293 | in 31 days | |||
Travel - Type of Holiday - Camping/CaravanningTravelers who like camping or caravan trips. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Camping/Caravanning Segment ID: 8nei78pe3ofg | |||||
Travel - Type of Holiday - Charter/Package | 3 385 | in 31 days | |||
Travel - Type of Holiday - Charter/PackagePeople who are interested in package holidays. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Charter/Package Segment ID: 8mscuixn9d0i | |||||
Travel - Type of Holiday - Charter/Package | 1 676 727 | in 31 days | |||
Travel - Type of Holiday - Charter/PackageTravelers who are interested in charter or package trips. Segment modeling is based on netpanelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Charter/Package Segment ID: 8n3f3xhu3wsp | |||||
Travel - Type of Holiday - City Break | 740 | in 45 days | |||
Travel - Type of Holiday - City BreakPeople interested in travelling to European cities. Segment is based on site content browsing. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - City Break Segment ID: 8mgqpalgqy58 | |||||
Travel - Type of Holiday - City Break | 2 673 261 | in 31 days | |||
Travel - Type of Holiday - City BreakTravelers who are interested in City breaks. Segment modeling is based on netpanelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - City Break Segment ID: 8msc09bp5asv | |||||
Travel - Type of Holiday - Cooking Excursions | 18 493 | in 31 days | |||
Travel - Type of Holiday - Cooking ExcursionsTravelers who are interested in cooking excursions. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Cooking Excursions Segment ID: 8npzw7eui3yi | |||||
Travel - Type of Holiday - Cruises | 2 638 357 | in 31 days | |||
Travel - Type of Holiday - CruisesTravelers who are interested in cruises. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Cruises Segment ID: 8nei78pe3ofh | |||||
Travel - Type of Holiday - Golf Holiday | 153 | in 45 days | |||
Travel - Type of Holiday - Golf HolidayPeople who are specifically interested in golf destinations when travelling Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Golf Holiday Segment ID: 8n3fy2yjbw17 | |||||
Travel - Type of Holiday - Golf Travelers | 33 312 | in 31 days | |||
Travel - Type of Holiday - Golf TravelersGolf players who are interested in golf destinations or golf holidays in general. Segment modeling is based on online panelists' responses and on golf site browsing. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Golf Travelers Segment ID: 8mh3jnwmw2as | |||||
Travel - Type of Holiday - Long Weekend Getaways | 2 617 860 | in 31 days | |||
Travel - Type of Holiday - Long Weekend GetawaysTravelers who like to do long weekend getaways. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Long Weekend Getaways Segment ID: 8msc7l6lxckk | |||||
Travel - Type of Holiday - Long Weekend Getaways | 6 034 | in 31 days | |||
Travel - Type of Holiday - Long Weekend GetawaysPeople who are interested in long weekend getaways. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Long Weekend Getaways Segment ID: 8n3fy2yjbw16 | |||||
Travel - Type of Holiday - Nature | 1 862 751 | in 31 days | |||
Travel - Type of Holiday - NatureTravelers who like to visit nature attractions on their holidays.. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Nature Segment ID: 8mh943n3nyfc | |||||
Travel - Type of Holiday - Nature | 1 912 | in 31 days | |||
Travel - Type of Holiday - NaturePeople who like nature destinations when travelling. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature Segment ID: 8nej1kreke3r | |||||
Travel - Type of Holiday - Shopping Excursions | 1 405 690 | in 31 days | |||
Travel - Type of Holiday - Shopping ExcursionsTravelers who are interested in shopping excursions. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Shopping Excursions Segment ID: 8mh8wwcuedr2 | |||||
Travel - Type of Holiday - Shopping Excursions | 2 651 | in 31 days | |||
Travel - Type of Holiday - Shopping ExcursionsPeople who are interested in shopping excursions when traveling. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Shopping Excursions Segment ID: 8nej1kreke3p | |||||
Travel - Type of Holiday - Ski/Snowboard Winter Outings | 383 695 | in 31 days | |||
Travel - Type of Holiday - Ski/Snowboard Winter OutingsTravelers who are interested in ski winter outings. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Ski/Snowboard Winter Outings Segment ID: 8mh8wwcuedr3 | |||||
Travel - Type of Holiday - Ski/Snowboard Winter Outings | 1 108 | in 31 days | |||
Travel - Type of Holiday - Ski/Snowboard Winter OutingsPeople who are interested in skiing holidays. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Ski/Snowboard Winter Outings Segment ID: 8n3fy2yjbw14 | |||||
Video Gaming - PC and Console Games | 3 595 | in 31 days | |||
Video Gaming - PC and Console GamesAudiences interested in video gaming and e-sports. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Video Gaming - PC and Console Games Segment ID: 8lus7ys52rx6 | |||||
Video Gaming - PC and Console Games | 662 | in 31 days | |||
Video Gaming - PC and Console GamesPeople interested in video and computer games. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Video Gaming - PC and Console Games Segment ID: 8n2w1n2oyc4s | |||||
Video Gaming - PC and Console Games | 278 568 | in 31 days | |||
Video Gaming - PC and Console GamesPeople who play console games, casual online games and are keen on game technonogy Segment name in DSPs: Relevant Audience - LV - Video Gaming - PC and Console Games Segment ID: 8n3m9wsexcld | |||||
Video Gaming - PC and Console Games | 1 517 409 | in 31 days | |||
Video Gaming - PC and Console GamesPeople who play console games, casual online games and are keen on game technology. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Video Gaming - PC and Console Games Segment ID: 8ob5lzk59vgs | |||||