Relevant Audience

Relevant Audience - Trustable and Transparent Data Partner

With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.

Custom Audiences for Your Unique Needs (FI market)

Unlock the power of precision targeting with our custom audiences. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed specially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.

Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkannen@justtag.com

How to use Relevant Audience segments in Adform, and in Google Display & Video 360.

All Audience Segments

Regions...
Top Categories (1)
Sub Categories...
Showing 152 of 927 segments.
family life & home
NameAudience
Demographics - Family Type - Children's Age 13-171 012in 31 days

Demographics - Family Type - Children's Age 13-17

dk
Families with children aged 13-17 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 13-17
Segment ID: 8mh9r0kcgbk6
Demographics - Family Type - Children's Age 13-171 843 913in 31 days

Demographics - Family Type - Children's Age 13-17

fi
Households with children aged 13-17. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 13-17
Segment ID: 8n3fb6l8q187
Demographics - Family Type - Children's Age 13-17212 887in 31 days

Demographics - Family Type - Children's Age 13-17

lv
Households with children aged 13-17. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 13-17
Segment ID: 8nernjiro603
Demographics - Family Type - Children's Age 3-6742in 31 days

Demographics - Family Type - Children's Age 3-6

dk
Families with children aged 3 - 6 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 3-6
Segment ID: 8mh9r0kcgbk8
Demographics - Family Type - Children's Age 3-61 534 010in 31 days

Demographics - Family Type - Children's Age 3-6

fi
Households with children aged 3-6 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 3-6
Segment ID: 8msc7l6lxckg
Demographics - Family Type - Children's Age 3-633 254in 31 days

Demographics - Family Type - Children's Age 3-6

lv
Households with children aged 3-6 years. Segment modeling is based on netpanelists' responses. (not avaliable in Google).
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 3-6
Segment ID: 8mslggwzqz14
Demographics - Family Type - Children's Age 7-122 143 654in 31 days

Demographics - Family Type - Children's Age 7-12

fi
Households with children aged 7-12 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 7-12
Segment ID: 8mh943n3nyf9
Demographics - Family Type - Children's Age 7-12364 265in 31 days

Demographics - Family Type - Children's Age 7-12

lv
Households with children aged 7-12 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 7-12
Segment ID: 8mslggwzqz15
Demographics - Family Type - Children's Age 7-121 353in 31 days

Demographics - Family Type - Children's Age 7-12

dk
Families with children aged 7 - 12. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 7-12
Segment ID: 8n3fy2yjbw11
Demographics - Family Type - Children's Age Under 2266 026in 31 days

Demographics - Family Type - Children's Age Under 2

fi
Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age Under 2
Segment ID: 8mh943n3nyf8
Demographics - Family Type - Children's Age Under 219 660in 31 days

Demographics - Family Type - Children's Age Under 2

lv
Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age Under 2
Segment ID: 8mslggwzqz16
Demographics - Family Type - Children's Age Under 219 661in 31 days

Demographics - Family Type - Children's Age Under 2

lv
Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: AdQuota custom segment 3
Segment ID: aavdeu1cccqw
Demographics - Family Type - Families with Children1 716in 31 days

Demographics - Family Type - Families with Children

dk
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children798 436in 31 days

Demographics - Family Type - Families with Children

se
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children
Segment ID: 8mgpujoe9ik2
Demographics - Family Type - Families with Children19 322in 45 days

Demographics - Family Type - Families with Children

no
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Demographics - Family Type - Families with Children517 859in 31 days

Demographics - Family Type - Families with Children

lv
Families with Children
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children
Segment ID: 8nepd4r66g2v
Demographics - Family Type - Families with Children2 345 606in 31 days

Demographics - Family Type - Families with Children

fi
Families with Children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children
Segment ID: 8ob6kdj4vaxt
Demographics - Family Type - Families with Children - Boys1 508in 31 days

Demographics - Family Type - Families with Children - Boys

dk
Families with male children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pt
Demographics - Family Type - Families with Children - Boys2 151in 45 days

Demographics - Family Type - Families with Children - Boys

no
Families with boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pu
Demographics - Family Type - Families with Children - Boys186 544in 31 days

Demographics - Family Type - Families with Children - Boys

se
Families with male children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pv
Demographics - Family Type - Families with Children - Boys287 459in 31 days

Demographics - Family Type - Families with Children - Boys

lv
Families with Boys
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Boys
Segment ID: 8mhg2k8piyx5
Demographics - Family Type - Families with Children - Boys776 076in 31 days

Demographics - Family Type - Families with Children - Boys

fi
Families with boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Boys
Segment ID: 8o02ify9fua7
Demographics - Family Type - Families with Children - Boys and Girls1 097in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

dk
Families with both girls and boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8m5mpx2g06pw
Demographics - Family Type - Families with Children - Boys and Girls3 674in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

se
Families with both male and female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8mgptgxbnryq
Demographics - Family Type - Families with Children - Boys and Girls958in 45 days

Demographics - Family Type - Families with Children - Boys and Girls

no
Families with both male and female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8mrsxu60gnvl
Demographics - Family Type - Families with Children - Boys and Girls177 515in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

lv
Families that have recognized to have both boys and girls
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8msj626az9a3
Demographics - Family Type - Families with Children - Boys and Girls703 929in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

fi
Families that have recognized to have both boys and girls. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8ob5lzk59vgx
Demographics - Family Type - Families with Children - Girls106 682in 31 days

Demographics - Family Type - Families with Children - Girls

lv
Families with Girls
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mhg2k8piyx6
Demographics - Family Type - Families with Children - Girls1 589in 31 days

Demographics - Family Type - Families with Children - Girls

dk
Families with girls. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvm
Demographics - Family Type - Families with Children - Girls276in 45 days

Demographics - Family Type - Families with Children - Girls

no
Families with female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvn
Demographics - Family Type - Families with Children - Girls17 884in 31 days

Demographics - Family Type - Families with Children - Girls

se
Families with female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvo
Demographics - Family Type - Families with Children - Girls865 601in 31 days

Demographics - Family Type - Families with Children - Girls

fi
Families with girls. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Girls
Segment ID: 8ob5lzk59vgy
Demographics - Family Type - Female with Children441in 31 days

Demographics - Family Type - Female with Children

dk
Women who have family with kids. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Female with Children
Segment ID: 8n3hr6qrdfhi
Demographics - Family Type - Male with Children835in 31 days

Demographics - Family Type - Male with Children

dk
Men with family and kids. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Male with Children
Segment ID: 8mhbk2kuff58
Demographics - Family Type - No Children572 458in 31 days

Demographics - Family Type - No Children

se
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - No Children
Segment ID: 8m5mpx2g06ps
Demographics - Family Type - No Children3 892in 31 days

Demographics - Family Type - No Children

dk
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - No Children
Segment ID: 8mgptgxbnryp
Demographics - Family Type - No Children414 766in 31 days

Demographics - Family Type - No Children

lv
Families with no children
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - No Children
Segment ID: 8msj626az9a4
Demographics - Family Type - No Children27 705in 45 days

Demographics - Family Type - No Children

no
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Segment ID: 8n2w0jfxbez6
Demographics - Family Type - No Children1 822 787in 31 days

Demographics - Family Type - No Children

fi
Families with no children. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - No Children
Segment ID: 8nozex5c85zg
Demographics - Family Type - Women with Children327 591in 31 days

Demographics - Family Type - Women with Children

lv
Women with Children. Segment modeling is based on online-panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Women with Children
Segment ID: 8n49exzcvap7
Demographics - Household size - 1 person740in 45 days

Demographics - Household size - 1 person

no
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Segment ID: 8mgpub3eojqx
Demographics - Household size - 1 person1 634in 31 days

Demographics - Household size - 1 person

dk
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 1 person
Segment ID: 8mrsxu60gnvp
Demographics - Household size - 1 person2 800in 31 days

Demographics - Household size - 1 person

se
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 1 person
Segment ID: 8mrsxu60gnvq
Demographics - Household size - 1 person66 973in 31 days

Demographics - Household size - 1 person

lv
People who live on their own
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 1 person
Segment ID: 8msj626az9a6
Demographics - Household size - 1 person4 300 159in 31 days

Demographics - Household size - 1 person

fi
People who live on their own. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 1 person
Segment ID: 8o02ify9fua6
Demographics - Household size - 2 persons4 096 017in 31 days

Demographics - Household size - 2 persons

fi
Household size of 2 persons. Segment modeling is based on nline panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 2 persons
Segment ID: 8om8pk0qwrhb
Demographics - Household size - 2-4 persons190 772in 31 days

Demographics - Household size - 2-4 persons

se
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 2-4 persons
Segment ID: 8mgpub3eojqy
Demographics - Household size - 2-4 persons2 870in 31 days

Demographics - Household size - 2-4 persons

dk
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 2-4 persons
Segment ID: 8mrsxu60gnvr
Demographics - Household size - 2-4 persons495 527in 31 days

Demographics - Household size - 2-4 persons

lv
Household size with 2-4 persons
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 2-4 persons
Segment ID: 8msj626az9a7
Demographics - Household size - 2-4 persons5 027in 45 days

Demographics - Household size - 2-4 persons

no
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Segment ID: 8n2w1du8xi8x
Demographics - Household size - 3 or 4 persons2 082 727in 31 days

Demographics - Household size - 3 or 4 persons

fi
Household size with 3-4 persons. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 3 or 4 persons
Segment ID: 8o12mgd68h6d
Demographics - Household size - 5 or more persons81 129in 31 days

Demographics - Household size - 5 or more persons

se
Households with 5 or more persons. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 5 or more persons
Segment ID: 8mrsy021vaxt
Demographics - Household size - 5 or more persons9 966in 31 days

Demographics - Household size - 5 or more persons

lv
Households of 5 or more persons
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 5 or more persons
Segment ID: 8nepd4r66g2y
Demographics - Household size - 5 or more persons597 842in 31 days

Demographics - Household size - 5 or more persons

fi
Households of 5 or more persons. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 5 or more persons
Segment ID: 8nozex5c85zf
Family and Relationships - Marriage and Civil Unions4 387in 31 days

Family and Relationships - Marriage and Civil Unions

dk
Audiences interested in marriage, marriage planning and celebrations. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Marriage and Civil Unions
Segment ID: 8np6o3eog0cl
Family and Relationships - Parenting13 137in 45 days

Family and Relationships - Parenting

se
Audiences interested in parenting. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Family and Relationships - Parenting
Segment ID: 8mgy9n1nob22
Family and Relationships - Parenting517 873in 31 days

Family and Relationships - Parenting

lv
People in a stage of life of family and parenting
Segment name in DSPs: Relevant Audience - LV - Family and Relationships - Parenting
Segment ID: 8mhg2k8piyxa
Family and Relationships - Parenting3 136in 31 days

Family and Relationships - Parenting

dk
People interested in family and parenting. Segment modeling is based on online panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Parenting
Segment ID: 8mrsyz4x29jz
Family and Relationships - Parenting48 186in 31 days

Family and Relationships - Parenting

fi
People in a stage of life of family and parenting. Segment is based on net browsing content combined with modeled family segments.
Segment name in DSPs: Relevant Audience - FI - Family and Relationships - Parenting
Segment ID: 8nozex5c85zc
Family and Relationships - Pregnancy1 213in 31 days

Family and Relationships - Pregnancy

dk
People interested in pregnancy related topics. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Pregnancy and babies
Segment ID: 8n2wwca19ecl
Family and Relationships - Pregnancy and Babies582in 31 days

Family and Relationships - Pregnancy and Babies

fi
Families interested in having a child, are pregnant or have a baby. Segment is based on net browsing content. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Family and Relationships - Pregnancy and Babies
Segment ID: 8n2xs6bsvqgl
Family and Relationships - Pregnancy and Babies32 379in 31 days

Family and Relationships - Pregnancy and Babies

lv
Families interested in having a child, are pregnant or have a baby. Segment modelling is based on net browsing content as well as online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - LV - Family and Relationships - Pregnancy and Babies
Segment ID: 8n3ok16zqkau
Family and Relationships - Pregnancy and Babies - 1st Child16 653in 31 days

Family and Relationships - Pregnancy and Babies - 1st Child

fi
Families who are expecting their first child. Segment modelling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Family and Relationships - Pregnancy and Babies - 1st Child
Segment ID: 8mhm6u4815gs
Family and Relationships - Single life1 552in 31 days

Family and Relationships - Single life

dk
Audiences living the single life. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Single life
Segment ID: 8mgt8nasv3eu
Food and Drink395 100in 45 days

Food and Drink

se
Audiences with a general interest in food and drink. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Food and Drink
Segment ID: 8ljoz1uv3nfu
Food and Drink63 254in 31 days

Food and Drink

dk
People interested in food and drink. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink
Segment ID: 8mrsy559avi6
Food and Drink352 221in 31 days

Food and Drink

lv
People who love food and drink. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Food and Drink
Segment ID: 8msj626az9ab
Food and Drink1 772 455in 31 days

Food and Drink

fi
People who love food and drink. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - FI - Food and Drink
Segment ID: 8nozex5c85zb
Food and Drink - Beer1 542 449in 31 days

Food and Drink - Beer

fi
Beer drinkers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Beer
Segment ID: 8ney4225y64p
Food and Drink - BeerNEW!3 270in 31 days

Food and Drink - Beer

dk
Beer drinkers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Beer
Segment ID: 8oc7ep4dyatd
Food and Drink - Champagne and Sparkling WineNEW!1 203in 31 days

Food and Drink - Champagne and Sparkling Wine

dk
Champagne and sparkling wine lovers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Champagne and Sparkling Wine
Segment ID: 8nq17mnirftq
Food and Drink - Champagne and Sparkling Wine309 139in 31 days

Food and Drink - Champagne and Sparkling Wine

fi
Champagne and sparkling wine lovers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Champagne and Sparkling Wine
Segment ID: 8o14b5l2p67d
Food and Drink - Dessert Wine or Liqeur309 376in 31 days

Food and Drink - Dessert Wine or Liqeur

fi
The audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Dessert Wine or Liqeur
Segment ID: 8nq17mnirfto
Food and Drink - Dessert Wine or LiqeurNEW!738in 31 days

Food and Drink - Dessert Wine or Liqeur

dk
The audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Dessert Wine or Liqeur
Segment ID: 8oc7ep4dyatc
Food and Drink - Fast Food Lovers1 110 959in 31 days

Food and Drink - Fast Food Lovers

fi
People who eat fast food weekly. Segment modeling is based on online panelists' responses
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Fast Food Lovers
Segment ID: 8nevhfymdddk
Food and Drink - Fast Food Lovers341in 31 days

Food and Drink - Fast Food Lovers

dk
People who eat snack foods weekly. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers
Segment ID: 8npzccjbgm0v
Food and Drink - Gluten Free Foods127 338in 31 days

Food and Drink - Gluten Free Foods

fi
People who are interested in gluten free products. Segment modeling is based on online panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Gluten Free Foods
Segment ID: 8np6k1si82az
Food and Drink - Home Cooking595 627in 31 days

Food and Drink - Home Cooking

fi
People who are interested in home cooking, recipes, cooking utensils etc. Segment is based on net browsing content as well as modeling based on onlnie panelists's responses
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Home Cooking
Segment ID: 8n3jfxfjm40d
Food and Drink - Low-Lactose Foods344 359in 31 days

Food and Drink - Low-Lactose Foods

fi
People who are interested in low-lactose or lactose free products. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Low-Lactose Foods
Segment ID: 8np6k1si82b0
Food and Drink - Non-Diary228 630in 31 days

Food and Drink - Non-Diary

fi
People who prefer non-diary diet. Segment modelling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Non-Diary
Segment ID: 8nq6jmv47rc1
Food and Drink - Non-alcoholic Beer309 237in 31 days

Food and Drink - Non-alcoholic Beer

fi
Find the audience who is interested in non-alcoholic beer. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Non-alcoholic Beer
Segment ID: 8nq17mnirftp
Food and Drink - Vegan19 786in 31 days

Food and Drink - Vegan

fi
People who prefer vegan diet. Segment modelling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Vegan
Segment ID: 8occqosom9w7
Food and Drink - Vegetarian208 943in 31 days

Food and Drink - Vegetarian

fi
People who are interested in vegetarian or vegan food. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Vegetarian
Segment ID: 8obcafblh3qk
Food and Drink - Wine6 036in 31 days

Food and Drink - Wine

dk
People with an interest in wine. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine
Segment ID: 8mgqqcpndrrn
Food and Drink - Wine1 541 553in 31 days

Food and Drink - Wine

fi
Wine lovers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Wine
Segment ID: 8mruxfg2rroq
Home and Garden9 268in 31 days

Home and Garden

dk
People in Denmark interested in home and garden. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Home and Garden
Segment ID: 8m5ofj1nk055
Home and Garden51 253in 90 days

Home and Garden

se
Audiences generally interested in home and garden. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - SE - Home and Garden
Segment ID: 8mgy9n1nob25
Home and Garden - Bathroom Renovation610 384in 31 days

Home and Garden - Bathroom Renovation

fi
Households who show interest in bathroom renovation. Segment is based on site content as well as modeling based on site content.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Bathroom Renovation
Segment ID: 8obcxnhb9wn1
Home and Garden - Gardening1 412 739in 31 days

Home and Garden - Gardening

fi
People interested in gardening. Segment is based on net browsing content as well as modeling based on site content.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Gardening
Segment ID: 8m5o05ad5f8i
Home and Garden - Gardening7 389in 31 days

Home and Garden - Gardening

dk
People interested in gardening. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Gardening
Segment ID: 8mgqpalgqy56
Home and Garden - Gardening356 002in 31 days

Home and Garden - Gardening

lv
People interested in gardening
Segment name in DSPs: Relevant Audience - LV - Home and Garden - Gardening
Segment ID: 8mhg2k8piyxb
Home and Garden - Home Cleaning308 120in 31 days

Home and Garden - Home Cleaning

fi
People specially interested in home cleaning. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Home Cleaning
Segment ID: 8omfdy6mx21a
Home and Garden - Home Improvement General1 946 222in 31 days

Home and Garden - Home Improvement General

fi
This audience includes all who are interested in home improvement, DIY or interior decorating. Segment is a combination of home improvement segments.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Home Improvement General
Segment ID: 8n2xkn4bcb79
Home and Garden - Home Improvement and DIY3 050in 31 days

Home and Garden - Home Improvement and DIY

dk
People interested in home improvements and Do-It-Yourself solutions. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Improvement and DIY
Segment ID: 8n2xd6p11ec2
Home and Garden - Home Improvement and DIY1 175 616in 31 days

Home and Garden - Home Improvement and DIY

fi
People who want to have something new in their homes or are willing to do it yourself solutions. Segment is based on net browsing content as well as modeling based on site content.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Home Improvement and DIY
Segment ID: 8oma14k3bx1e
Home and Garden - House BuildingNEW!18 151in 31 days

Home and Garden - House Building

fi
People who are building or planning to build a house. The segment modelling is based on Rakennusmaailma house building site visitors or blog followers of house building.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - House Building
Segment ID: 8o1jqt30t1a8
Home and Garden - House Renovation General988 098in 31 days

Home and Garden - House Renovation General

fi
People who are planning renovating something in their house, inside or outside. This segment is a combination of house renovation segments.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - House Renovation General
Segment ID: 8omg1ad7rv46
Home and Garden - Interior Decorating6 572in 31 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating
Segment ID: 8m5mrwqvtoyh
Home and Garden - Interior Decorating260 824in 31 days

Home and Garden - Interior Decorating

lv
People who are interested in redecorating their homes
Segment name in DSPs: Relevant Audience - LV - Home and Garden - Interior Decorating
Segment ID: 8msj626az9ac
Home and Garden - Interior Decorating1 681 979in 31 days

Home and Garden - Interior Decorating

fi
People who are interested in redecorating their homes. Segment is based on net browsing content as well as modeling based on site content.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Interior Decorating
Segment ID: 8om8hzo9ln0r
Home and Garden - Interior Renovation930 225in 31 days

Home and Garden - Interior Renovation

fi
Households who are interested in renovating interior. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Interior Renovation
Segment ID: 8o09u89cdu6j
Home and Garden - Kitchen Renovation611 429in 31 days

Home and Garden - Kitchen Renovation

fi
People who are interested in renovating their kitchen. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Kitchen Renovation
Segment ID: 8o09u89cdu6k
Home and Garden - Roof or Insulation Renovation2 504in 31 days

Home and Garden - Roof or Insulation Renovation

fi
People who are interested in renovating the roof of their house. Segment modeling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Roof or Insulation Renovation
Segment ID: 8obcxnhb9wn4
Home and Garden - Snow Removal2 978 144in 31 days

Home and Garden - Snow Removal

fi
People who live in houses or are interested in gardening and hence are likely to have snow work to be done.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Snow Removal
Segment ID: 8np6rqs3byv5
Intent - Children's Wear and Accessories17 074in 45 days

Intent - Children's Wear and Accessories

lv
Audience that browses shopping sites of children's clothes and accessories
Segment name in DSPs: Relevant Audience - LV - Intent - Children's Wear and Accessories
Segment ID: 8mhgej0ih60x
Intent - Home Decoration and Accessories19 367in 45 days

Intent - Home Decoration and Accessories

lv
Audience that browses shopping sites of home decoration articles.
Segment name in DSPs: Relevant Audience - LV - Intent - Home Decoration and Accessories
Segment ID: 8neppbyrrxh9
Intent - Parents of Young Children (Lookalike)2 488 918in 31 days

Intent - Parents of Young Children (Lookalike)

fi
People who are browsing babies', toddlers' or children's accessories or clothes. Segment modelling is based on net browsing data.
Segment name in DSPs: Relevant Audience - FI - Intent - Parents of Young Children (Lookalike)
Segment ID: 8m5tvrrze88j
Lifestage - Young parents482in 45 days

Lifestage - Young parents

dk
Audiences below the age of 35 with at least one child. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestage - Young parents
Segment ID: 8lurjrkfj98c
Lifestyle - The Foodie90 940in 45 days

Lifestyle - The Foodie

dk
Audience highly interested in food and drinks, cooking or eating out. egment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Foodie
Segment ID: 8ljooymxv9co
Lifestyle - The Foodie395 055in 45 days

Lifestyle - The Foodie

se
Audiences highly interested in food and drinks, cooking or eating out. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Foodie
Segment ID: 8lutjhsziyyq
Lifestyle - The Home Maker16 658in 31 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Lifestyle - The Home Maker415 226in 45 days

Lifestyle - The Home Maker

se
Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Home Maker
Segment ID: 8lutjhsziyyr
Personal Finance - Insurance1 102in 31 days

Personal Finance - Insurance

fi
People who are interested in home, car or travel insurance. Segment is based on net browsing content. (Not available in Google).
Segment name in DSPs: Relevant Audience - FI - Personal Finance - Insurance
Segment ID: 8n2z2r7r2fkv
Personal Finance - Life or Health Insurance1 837in 90 days

Personal Finance - Life or Health Insurance

fi
People who are interested in life or health insurance and browsing information related to it. Segment is based on net browsing content. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Personal Finance - Life or Health Insurance
Segment ID: 8m5z8ryst8s5
Personal Finance and Economy996 381in 31 days

Personal Finance and Economy

fi
People interested in personal loans, savings or credits. Segment is based on net browsing content as well as on modelling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - FI - Personal Finance and Economy
Segment ID: 8mrsq3eptpqv
Personal Finance and Economy3 001in 60 days

Personal Finance and Economy

no
People interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - NO - Personal Finance and Economy
Segment ID: 8msjpidzv60y
Personal Finance and Economy and Insurance997 415in 31 days

Personal Finance and Economy and Insurance

fi
Audience who is interested in insurance (home, car or travel) or personal finance (loans, credit, savings). Segment is based on net browsing content and modelling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - FI - Personal Finance and Economy and Insurance
Segment ID: 8mgsvopuwqv0
Pets3 727in 31 days

Pets

dk
Audiences interested in pets. Segment is based on net browsing content as well as modeling based on online panelists' responses
Segment name in DSPs: Relevant Audience - DK - Pets
Segment ID: 8lus1cami4wp
Pets2 098 787in 31 days

Pets

fi
Pet owners: cats. dogs birds, fish or horses. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Pets
Segment ID: 8n2vlx83mf6x
Pets - Birds29 049in 31 days

Pets - Birds

fi
Bird owners. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Pets - Birds
Segment ID: 8neyxr2xykfe
Pets - Cats1 785in 31 days

Pets - Cats

dk
Audiences interested in cats. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - DK - Pets - Cats
Segment ID: 8mgy8f2brqh9
Pets - CatsNEW!436 035in 31 days

Pets - Cats

lv
Audiences interested in cats. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - LV - Pets - Cats
Segment ID: 8n49exzcvan8
Pets - Cats786 790in 31 days

Pets - Cats

fi
Cat owners. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Pets - Cats
Segment ID: 8o0960siktp4
Pets - Dogs1 986in 31 days

Pets - Dogs

dk
Audiences interested in dogs. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Pets - Dogs
Segment ID: 8m5v4v19ngqd
Pets - Dogs1 017 268in 31 days

Pets - Dogs

fi
Dog owners. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Pets - Dogs
Segment ID: 8mgpeucdedf2
Pets - DogsNEW!572 098in 31 days

Pets - Dogs

lv
Audiences interested in dogs. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - LV - Pets - Dogs
Segment ID: 8o1ipjtayw92
Pets - FishNEW!59 193in 31 days

Pets - Fish

fi
Fish owners. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Pets - Fish
Segment ID: 8neyxr2xykfg
Real Estate - Apartments401 011in 31 days

Real Estate - Apartments

lv
Households who live in apartments, either own or rented.
Segment name in DSPs: Relevant Audience - LV - Real Estate - Apartments
Segment ID: 8msj626az9a8
Real Estate - Apartments5 823 782in 31 days

Real Estate - Apartments

fi
Households who live in apartments, either own or rented. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Apartments
Segment ID: 8o0991xmmsq2
Real Estate - Apartments975 196in 31 days

Real Estate - Apartments

se
People who live in an apartment (either own or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Apartments
Segment ID: 8o09donjwxa1
Real Estate - Apartments2 420in 31 days

Real Estate - Apartments

dk
Households who live in apartments (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments
Segment ID: 8obccm2cwj09
Real Estate - Apartments21 937in 45 days

Real Estate - Apartments

no
Audiences living in apartments. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Segment ID: 8obch728tszu
Real Estate - Home Owners629 042in 31 days

Real Estate - Home Owners

lv
Home owners (either house or apartment).
Segment name in DSPs: Relevant Audience - LV - Real Estate - Home Owners
Segment ID: 8nepd4r66g2z
Real Estate - Home Owners2 942in 31 days

Real Estate - Home Owners

dk
Home owners. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners
Segment ID: 8np65irtne51
Real Estate - Home Owners2 033in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Real Estate - Home Owners3 642 844in 31 days

Real Estate - Home Owners

fi
Home owners (either house or apartment). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Home Owners
Segment ID: 8omfdy6mx20p
Real Estate - Home Owners85 716in 31 days

Real Estate - Home Owners

se
Households who live in the own apartment or house. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Home Owners
Segment ID: 8omfkqoi2a8j
Real Estate - Home Owners - Town Houses or Farm Houses340 295in 31 days

Real Estate - Home Owners - Town Houses or Farm Houses

fi
Town house or Farm house home owners Segment modeling is based on online panelists' responses. (omakotitaloasujat)
Segment name in DSPs: Relevant Audience - FI - Real Estate - Home Owners - Town Houses or Farm Houses
Segment ID: 8o1285e8v94f
Real Estate - Interested in Selling or Buying Home346 549in 31 days

Real Estate - Interested in Selling or Buying Home

fi
People who are browsing sites or articles of buying or selling homes. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Interested in Selling or Buying Home
Segment ID: 8mhe3no5icwf
Real Estate - Moving278 023in 15 days

Real Estate - Moving

fi
People who are moving. The segment modelling is based on visitors of movers' checklist site.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Moving
Segment ID: 8ljqmfmz8aiv
Real Estate - Rented Flat or House415 922in 31 days

Real Estate - Rented Flat or House

lv
Households living in rented properties.
Segment name in DSPs: Relevant Audience - LV - Real Estate - Rented Flat or House
Segment ID: 8msj626az9aa
Real Estate - Rented Flat or House2 239in 31 days

Real Estate - Rented Flat or House

dk
Households living in rented premises. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat or House
Segment ID: 8o0991xmmsqi
Real Estate - Rented Flat or House83 588in 31 days

Real Estate - Rented Flat or House

se
Households who live in a rented apartment or house.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Rented Flat or House
Segment ID: 8o09donjwxa4
Real Estate - Rented Flat or House3 704 277in 31 days

Real Estate - Rented Flat or House

fi
Households living in rented properties. Segment modeling is based ononline panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Rented Flat or House
Segment ID: 8obcafblh3qh
Real Estate - Rented Flat or House2 109in 45 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Segment ID: 8omfkqoi2a8k
Real Estate - Summer Cottages466 725in 31 days

Real Estate - Summer Cottages

fi
People who regularly browse sites or articles of summer cottages. Segment modeling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Summer Cottages
Segment ID: 8mgynwdbyp6h
Real Estate - Town Houses and Farm Houses816 290in 31 days

Real Estate - Town Houses and Farm Houses

lv
People living in town houses or farm houses - either own or rented.
Segment name in DSPs: Relevant Audience - LV - Real Estate - Town Houses and Farm Houses
Segment ID: 8n3m9wsexclb
Real Estate - Town Houses and Farm Houses1 775 317in 31 days

Real Estate - Town Houses and Farm Houses

fi
People living in town houses or farm houses - either own or rented. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Town Houses and Farm Houses
Segment ID: 8o0991xmmsq1
Real Estate - Town Houses and Farm Houses1 973in 31 days

Real Estate - Town Houses and Farm Houses

dk
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses
Segment ID: 8obccm2cwj0a
Real Estate - Town Houses and Farm Houses19 499in 45 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
Segment ID: 8omfkqoi2a8h
Real Estate - Town Houses and Farm Houses970 568in 31 days

Real Estate - Town Houses and Farm Houses

se
Households who live in a town house or in a farm house (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Town Houses and Farm Houses
Segment ID: 8omfkqoi2a8i
Sports - Football Parents71 636in 45 days

Sports - Football Parents

fi
Families with children whose hobby is football. Segment is a combination of modeled football and parenting segments.
Segment name in DSPs: Relevant Audience - FI - Sports - Football Parents
Segment ID: 8ljnypjswrgm