Relevant Audience

Relevant Audience - Trustable and Transparent Data Partner

With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.

Custom Audiences for Your Unique Needs (FI market)

Unlock the power of precision targeting with our custom audiences. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed specially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.

Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkannen@justtag.com

How to use Relevant Audience segments in Adform, and in Google Display & Video 360.

All Audience Segments

Regions...
Top Categories (1)
Sub Categories...
Showing 209 of 927 segments.
demographics
NameAudience
Demographics - Age - 18-24436in 45 days

Demographics - Age - 18-24

no
People between the age of 18 and 24 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 18-24
Segment ID: 8mgpnzzqb4f3
Demographics - Age - 18-24539in 31 days

Demographics - Age - 18-24

lv
Young Adults
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 18-24
Segment ID: 8mhg2k8piyww
Demographics - Age - 18-24825in 31 days

Demographics - Age - 18-24

dk
People between 18 and 20 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 18-24
Segment ID: 8mrsrk50lg1b
Demographics - Age - 18-2413 887in 31 days

Demographics - Age - 18-24

se
People between the age of 18 and 24 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 18-24
Segment ID: 8n2vvl7uxg8g
Demographics - Age - 18-242 419 994in 31 days

Demographics - Age - 18-24

fi
Young Adults. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 18-24
Segment ID: 8noz7exrnvhu
Demographics - Age - 25-349 140in 31 days

Demographics - Age - 25-34

se
People between the age of 25 and 34 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 25-34
Segment ID: 8m5mkcqfamfl
Demographics - Age - 25-34757in 31 days

Demographics - Age - 25-34

dk
People between 25 and 34 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 25-34
Segment ID: 8mrsrk50lg1c
Demographics - Age - 25-34881in 45 days

Demographics - Age - 25-34

no
People between the age of 25 and 34 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 25-34
Segment ID: 8n2vvl7uxg8h
Demographics - Age - 25-34320 004in 31 days

Demographics - Age - 25-34

lv
About thirties
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 25-34
Segment ID: 8n3m9wsexcl4
Demographics - Age - 25-343 481 936in 31 days

Demographics - Age - 25-34

fi
About thirties. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 25-34
Segment ID: 8om8hzo9ln0l
Demographics - Age - 35-444 076in 31 days

Demographics - Age - 35-44

se
People between the age of 35 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 35-44
Segment ID: 8m5mkcqfamfm
Demographics - Age - 35-442 225in 45 days

Demographics - Age - 35-44

no
People between the age of 35 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 35-44
Segment ID: 8mgpnzzqb4f4
Demographics - Age - 35-441 326in 31 days

Demographics - Age - 35-44

dk
People between 35 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 35-44
Segment ID: 8mrsrk50lg1d
Demographics - Age - 35-44202 345in 31 days

Demographics - Age - 35-44

lv
About fourties
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 35-44
Segment ID: 8nepd4r66g2s
Demographics - Age - 35-443 762 291in 31 days

Demographics - Age - 35-44

fi
About fourties. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 35-44
Segment ID: 8noz7exrnvhv
Demographics - Age - 45-54725 803in 31 days

Demographics - Age - 45-54

se
People between the age of 45 and 54 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 45-54
Segment ID: 8mgpnzzqb4f5
Demographics - Age - 45-541 359in 31 days

Demographics - Age - 45-54

dk
People between 45 and 54 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 45-54
Segment ID: 8mrsrk50lg1e
Demographics - Age - 45-548 892in 45 days

Demographics - Age - 45-54

no
People between the age of 45 and 54 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 45-54
Segment ID: 8n2vvl7uxg8i
Demographics - Age - 45-54203 842in 31 days

Demographics - Age - 45-54

lv
About fifties
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 45-54
Segment ID: 8n3m9wsexcl5
Demographics - Age - 45-543 211 711in 31 days

Demographics - Age - 45-54

fi
About fifties. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 45-54
Segment ID: 8ob5elhur0du
Demographics - Age - 55-643 008in 45 days

Demographics - Age - 55-64

no
People between the age of 55 and 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 55-64
Segment ID: 8m5mkcqfamfn
Demographics - Age - 55-643 280in 31 days

Demographics - Age - 55-64

dk
People between 55 and 64 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 55-64
Segment ID: 8n2vvl7uxg8j
Demographics - Age - 55-6410 237in 31 days

Demographics - Age - 55-64

se
People between the age of 55 and 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 55-64
Segment ID: 8n2vvl7uxg8k
Demographics - Age - 55-64370 791in 31 days

Demographics - Age - 55-64

lv
About sixty
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 55-64
Segment ID: 8nepd4r66g2t
Demographics - Age - 55-642 549 491in 31 days

Demographics - Age - 55-64

fi
About sixty. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 55-64
Segment ID: 8noz7exrnvhw
Demographics - Age - Men 18-44866in 31 days

Demographics - Age - Men 18-44

dk
Men between 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men 18-44
Segment ID: 8mgpox6wlfj6
Demographics - Age - Men 18-4421 061in 31 days

Demographics - Age - Men 18-44

se
Men between the age of 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Men 18-44
Segment ID: 8mgpox6wlfj7
Demographics - Age - Men 18-44325in 45 days

Demographics - Age - Men 18-44

no
Men between the age of 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men 18-44
Segment ID: 8mrssd6kkpm6
Demographics - Age - Men 18-442 155 969in 31 days

Demographics - Age - Men 18-44

fi
Men under 44. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men 18-44
Segment ID: 8np0deyxnj7h
Demographics - Age - Men Over 445 954in 45 days

Demographics - Age - Men Over 44

no
Men above the age of 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men Over 44
Segment ID: 8mgpox6wlfj9
Demographics - Age - Men Over 442 304in 31 days

Demographics - Age - Men Over 44

dk
Men above 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men over 44
Segment ID: 8mrssd6kkpm7
Demographics - Age - Men Over 44704 552in 31 days

Demographics - Age - Men Over 44

se
Men above the age of 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Men over 44
Segment ID: 8n2vvwqjfdkh
Demographics - Age - Men Over 44200 412in 31 days

Demographics - Age - Men Over 44

lv
Men who are older than 44
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Men Over 44
Segment ID: 8nesjgawu72v
Demographics - Age - Men Under 44277 252in 31 days

Demographics - Age - Men Under 44

lv
Men at age from 18 to 44.
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Men Under 44
Segment ID: 8nesjgawu72t
Demographics - Age - Men over 353 697 365in 31 days

Demographics - Age - Men over 35

fi
Men over 35 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men over 35
Segment ID: 8mh6uey4pbij
Demographics - Age - Men over 442 595 309in 31 days

Demographics - Age - Men over 44

fi
Men over 44. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men over 44
Segment ID: 8o03gy89pxnk
Demographics - Age - Over 18NEW!16 869 644in 31 days

Demographics - Age - Over 18

fi
All age groups that are over 18 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Over 18
Segment ID: 8oykty3czdrh
Demographics - Age - Over 647 179in 45 days

Demographics - Age - Over 64

no
People above the age of 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Over 64
Segment ID: 8mgpnzzqb4f6
Demographics - Age - Over 642 423in 31 days

Demographics - Age - Over 64

lv
Elderly
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Over 64
Segment ID: 8mhg2k8piywz
Demographics - Age - Over 64379in 31 days

Demographics - Age - Over 64

dk
People over the of 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Over 64
Segment ID: 8mrsrk50lg1f
Demographics - Age - Over 6410 121in 31 days

Demographics - Age - Over 64

se
People above the age of 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Over 64
Segment ID: 8n2vvl7uxg8l
Demographics - Age - Over 641 465 319in 31 days

Demographics - Age - Over 64

fi
Elderly. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Over 64
Segment ID: 8ob5lzk59vgw
Demographics - Age - Women 18-44644in 31 days

Demographics - Age - Women 18-44

dk
Women between 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women 18-44
Segment ID: 8mgpnzzqb4f7
Demographics - Age - Women 18-441 852in 45 days

Demographics - Age - Women 18-44

no
Women between the age of 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women 18-44
Segment ID: 8n2vvl7uxg8m
Demographics - Age - Women 18-443 820in 31 days

Demographics - Age - Women 18-44

se
Women between the age of 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Women 18-44
Segment ID: 8n2vvwqjfdkb
Demographics - Age - Women 18-443 241 368in 31 days

Demographics - Age - Women 18-44

fi
Women under 44. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women 18-44
Segment ID: 8np0deyxnj7g
Demographics - Age - Women Over 4418 048in 31 days

Demographics - Age - Women Over 44

se
Women above the age of 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Women Over 44
Segment ID: 8mgpox6wlfj8
Demographics - Age - Women Over 449 565in 45 days

Demographics - Age - Women Over 44

no
Women above the age of 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women over 44
Segment ID: 8n2vvwqjfdkg
Demographics - Age - Women Over 44434 236in 31 days

Demographics - Age - Women Over 44

lv
Women who are older than 44
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Women Over 44
Segment ID: 8nesjgawu72w
Demographics - Age - Women Under 44266 914in 31 days

Demographics - Age - Women Under 44

lv
Women at age from 18 to 44.
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Women Under 44
Segment ID: 8n3pfzdn0vs2
Demographics - Age - Women over 353 403 646in 31 days

Demographics - Age - Women over 35

fi
Women aged over 35 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women over 35
Segment ID: 8n3esdmn4uxq
Demographics - Age - Women over 44722in 31 days

Demographics - Age - Women over 44

dk
Women above 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women over 44
Segment ID: 8n2vvwqjfdkf
Demographics - Age - Women over 441 920 292in 31 days

Demographics - Age - Women over 44

fi
Women aged above 44. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women over 44
Segment ID: 8ob6kdj4vaxs
Demographics - Education - Graduated Between 5-15 Years Ago68 620in 31 days

Demographics - Education - Graduated Between 5-15 Years Ago

fi
People who have graduated 5 to 15 years ago. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Graduated Between 5-15 Years Ago
Segment ID: 8npyna8ta1t9
Demographics - Education - Graduated More than 15 Years Ago385 857in 31 days

Demographics - Education - Graduated More than 15 Years Ago

fi
People who have graduated more than 15 years ago. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Graduated More than 15 Years Ago
Segment ID: 8nevijwq0s15
Demographics - Education - Graduation within Last 5 Years5 910in 31 days

Demographics - Education - Graduation within Last 5 Years

fi
People who have graduated from the university within last 5 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Graduation within Last 5 Years
Segment ID: 8oc4t4iddbsy
Demographics - Education - High school or Tertiary or Tech college35 473in 45 days

Demographics - Education - High school or Tertiary or Tech college

no
People with education from high school or tech college. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8mgpujoe9ika
Demographics - Education - High school or Tertiary or Tech college1 487 252in 31 days

Demographics - Education - High school or Tertiary or Tech college

se
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8n2w1n2oyc4h
Demographics - Education - High school or Tertiary or Tech college128 884in 31 days

Demographics - Education - High school or Tertiary or Tech college

lv
People with high school or tertiary or tech college education
Segment name in DSPs: Relevant Audience - LV - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8nepd4r66g2u
Demographics - Education - High school or Tertiary or Tech college2 393 484in 31 days

Demographics - Education - High school or Tertiary or Tech college

fi
People with high school or tertiary or tech college education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8noz7exrnvi0
Demographics - Education - Major is Economics/Business663 406in 31 days

Demographics - Education - Major is Economics/Business

fi
People whose major in their studies is economics or business. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Economics/Business
Segment ID: 8mspacma8v7l
Demographics - Education - Major is Humanities/Languages- Education104 321in 31 days

Demographics - Education - Major is Humanities/Languages- Education

fi
People whose major in their studies is humanities or languages. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Humanities/Languages
Segment ID: 8nevhfymdddu
Demographics - Education - Major is IT37 924in 31 days

Demographics - Education - Major is IT

fi
People whose major in their studies is IT. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is IT
Segment ID: 8n3sdvz6pmr1
Demographics - Education - Major is Medical17 010in 31 days

Demographics - Education - Major is Medical

fi
People whose major in their studies is medical. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Medical
Segment ID: 8nevhfymdddv
Demographics - Education - Major is Music / Arts6 820in 31 days

Demographics - Education - Major is Music / Arts

fi
People whose major in their studies is music or arts. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Music/Arts
Segment ID: 8nf4kntda918
Demographics - Education - Major is Nature Sciences/Engineering/Mathematics48 200in 31 days

Demographics - Education - Major is Nature Sciences/Engineering/Mathematics

fi
People whose major in their studies is mathematics, nature sciences or engineering. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Nature Sciences/Engineering/Mathematics
Segment ID: 8n3sdvz6pmr3
Demographics - Education - Major is Social Sciences15 965in 31 days

Demographics - Education - Major is Social Sciences

fi
People whose major in their studies is social sciences. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Social Sciences
Segment ID: 8mspacma8v7n
Demographics - Education - Primary or Secondary school189in 45 days

Demographics - Education - Primary or Secondary school

no
People with only Primary or Secondary school education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - Primary or Secondary School
Segment ID: 8m5mr17i4v9k
Demographics - Education - Primary or Secondary school240 560in 31 days

Demographics - Education - Primary or Secondary school

lv
People with primary or secondary school education
Segment name in DSPs: Relevant Audience - LV - Demographics - Education - Primary or Secondary School
Segment ID: 8mhg2k8piyx3
Demographics - Education - Primary or Secondary school1 003in 31 days

Demographics - Education - Primary or Secondary school

se
People with up to Primary or Secondary school education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - Primary or Secondary School
Segment ID: 8mrsy559avhw
Demographics - Education - Primary or Secondary school1 498 967in 31 days

Demographics - Education - Primary or Secondary school

fi
People with primary or secondary school education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Primary or Secondary school
Segment ID: 8noz7exrnvhx
Demographics - Education - University or Postgraduate11 595in 45 days

Demographics - Education - University or Postgraduate

no
People with University or Postgraduate education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - University or Postgraduate
Segment ID: 8m5mr17i4v9l
Demographics - Education - University or Postgraduate41 792in 31 days

Demographics - Education - University or Postgraduate

se
People with University or Postgraduate education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - University or Postgraduate
Segment ID: 8mrsy559avhx
Demographics - Education - University or Postgraduate169 865in 31 days

Demographics - Education - University or Postgraduate

lv
People with university or postgraduaten education
Segment name in DSPs: Relevant Audience - LV - Demographics - Education - University or Postgraduate
Segment ID: 8msj626az9a2
Demographics - Education - University or Postgraduate2 065 913in 31 days

Demographics - Education - University or Postgraduate

fi
People with university or postgraduate education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - University or Postgraduate
Segment ID: 8noz7exrnvi1
Demographics - Education - Will Graduate Within Next Years64 304in 31 days

Demographics - Education - Will Graduate Within Next Years

fi
People who will graduate from the university within next years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Will Graduate Within Next Years
Segment ID: 8oc4t4iddbt0
Demographics - Employment - Full-time work4 273 556in 31 days

Demographics - Employment - Full-time work

fi
Full-time employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Full-time work
Segment ID: 8mh943n3nyey
Demographics - Employment - Full-time work189 908in 31 days

Demographics - Employment - Full-time work

lv
Full-time employed.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Full-time work
Segment ID: 8nepd4r66g2m
Demographics - Employment - Own Business356 856in 31 days

Demographics - Employment - Own Business

fi
People who run their own business. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Own Business
Segment ID: 8n3fb6l8q182
Demographics - Employment - Own Business31 106in 31 days

Demographics - Employment - Own Business

lv
People who run their own business. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Own Business
Segment ID: 8nepd4r66g2n
Demographics - Employment - Part-time work1 116 461in 31 days

Demographics - Employment - Part-time work

fi
Part-time employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Part-time work
Segment ID: 8n3fb6l8q181
Demographics - Employment - Part-time work88 676in 31 days

Demographics - Employment - Part-time work

lv
Part-time employed.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Part-time work
Segment ID: 8nepd4r66g2o
Demographics - Employment - Retired330 197in 31 days

Demographics - Employment - Retired

fi
Retired people. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Retired
Segment ID: 8mh943n3nyez
Demographics - Employment - Retired29 208in 31 days

Demographics - Employment - Retired

lv
Retired people
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Retired
Segment ID: 8nepd4r66g2q
Demographics - Employment - Retired678in 31 days

Demographics - Employment - Retired

dk
Retired people. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Retired
Segment ID: 8o12mgd68h6b
Demographics - Employment - Retired2 906in 31 days

Demographics - Employment - Retired

se
Retired people. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Retired
Segment ID: 8oc96l93d3bj
Demographics - Employment - Studying7 403in 31 days

Demographics - Employment - Studying

se
Students. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Studying
Segment ID: 8m5mldr0g9uf
Demographics - Employment - Studying630in 31 days

Demographics - Employment - Studying

dk
Students. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Studying
Segment ID: 8n2vvwqjfdkk
Demographics - Employment - Studying24 939in 31 days

Demographics - Employment - Studying

lv
Students
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Studying
Segment ID: 8n3m9wsexcl2
Demographics - Employment - Studying3 108 939in 31 days

Demographics - Employment - Studying

fi
Students. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Studying
Segment ID: 8om8pk0qwrha
Demographics - Employment - Working3 066in 45 days

Demographics - Employment - Working

no
People who are currently employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Working
Segment ID: 8m5mpx2g06pp
Demographics - Employment - Working4 217in 31 days

Demographics - Employment - Working

dk
People who are currently employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Working
Segment ID: 8mrswzjen6ud
Demographics - Employment - Working283 769in 31 days

Demographics - Employment - Working

lv
People who are at work
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Working
Segment ID: 8n3m9wsexcl3
Demographics - Employment - Working5 756 094in 31 days

Demographics - Employment - Working

fi
People who are at work, either full-time, part-time or self-employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Working
Segment ID: 8ob5lzk59vgv
Demographics - Employment – Studying121in 60 days

Demographics - Employment – Studying

no
Students. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Studying
Segment ID: 8mgpox6wlfjb
Demographics - Employment – Working204 216in 31 days

Demographics - Employment – Working

se
People who are currently employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Working
Segment ID: 8m5mpx2g06pr
Demographics - Family Type - Children's Age 13-171 319in 31 days

Demographics - Family Type - Children's Age 13-17

dk
Families with children aged 13-17 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 13-17
Segment ID: 8mh9r0kcgbk6
Demographics - Family Type - Children's Age 13-171 838 048in 31 days

Demographics - Family Type - Children's Age 13-17

fi
Households with children aged 13-17. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 13-17
Segment ID: 8n3fb6l8q187
Demographics - Family Type - Children's Age 13-17209 275in 31 days

Demographics - Family Type - Children's Age 13-17

lv
Households with children aged 13-17. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 13-17
Segment ID: 8nernjiro603
Demographics - Family Type - Children's Age 3-6947in 31 days

Demographics - Family Type - Children's Age 3-6

dk
Families with children aged 3 - 6 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 3-6
Segment ID: 8mh9r0kcgbk8
Demographics - Family Type - Children's Age 3-61 526 225in 31 days

Demographics - Family Type - Children's Age 3-6

fi
Households with children aged 3-6 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 3-6
Segment ID: 8msc7l6lxckg
Demographics - Family Type - Children's Age 3-632 382in 31 days

Demographics - Family Type - Children's Age 3-6

lv
Households with children aged 3-6 years. Segment modeling is based on netpanelists' responses. (not avaliable in Google).
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 3-6
Segment ID: 8mslggwzqz14
Demographics - Family Type - Children's Age 7-122 137 235in 31 days

Demographics - Family Type - Children's Age 7-12

fi
Households with children aged 7-12 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 7-12
Segment ID: 8mh943n3nyf9
Demographics - Family Type - Children's Age 7-12356 604in 31 days

Demographics - Family Type - Children's Age 7-12

lv
Households with children aged 7-12 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 7-12
Segment ID: 8mslggwzqz15
Demographics - Family Type - Children's Age 7-121 762in 31 days

Demographics - Family Type - Children's Age 7-12

dk
Families with children aged 7 - 12. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 7-12
Segment ID: 8n3fy2yjbw11
Demographics - Family Type - Children's Age Under 2253 112in 31 days

Demographics - Family Type - Children's Age Under 2

fi
Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age Under 2
Segment ID: 8mh943n3nyf8
Demographics - Family Type - Children's Age Under 219 025in 31 days

Demographics - Family Type - Children's Age Under 2

lv
Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age Under 2
Segment ID: 8mslggwzqz16
Demographics - Family Type - Children's Age Under 219 023in 31 days

Demographics - Family Type - Children's Age Under 2

lv
Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: AdQuota custom segment 3
Segment ID: aavdeu1cccqw
Demographics - Family Type - Families with Children1 805in 31 days

Demographics - Family Type - Families with Children

dk
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children979 489in 31 days

Demographics - Family Type - Families with Children

se
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children
Segment ID: 8mgpujoe9ik2
Demographics - Family Type - Families with Children19 413in 45 days

Demographics - Family Type - Families with Children

no
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Demographics - Family Type - Families with Children498 327in 31 days

Demographics - Family Type - Families with Children

lv
Families with Children
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children
Segment ID: 8nepd4r66g2v
Demographics - Family Type - Families with Children2 125 023in 31 days

Demographics - Family Type - Families with Children

fi
Families with Children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children
Segment ID: 8ob6kdj4vaxt
Demographics - Family Type - Families with Children - Boys1 655in 31 days

Demographics - Family Type - Families with Children - Boys

dk
Families with male children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pt
Demographics - Family Type - Families with Children - Boys1 838in 45 days

Demographics - Family Type - Families with Children - Boys

no
Families with boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pu
Demographics - Family Type - Families with Children - Boys185 639in 31 days

Demographics - Family Type - Families with Children - Boys

se
Families with male children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pv
Demographics - Family Type - Families with Children - Boys279 980in 31 days

Demographics - Family Type - Families with Children - Boys

lv
Families with Boys
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Boys
Segment ID: 8mhg2k8piyx5
Demographics - Family Type - Families with Children - Boys637 021in 31 days

Demographics - Family Type - Families with Children - Boys

fi
Families with boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Boys
Segment ID: 8o02ify9fua7
Demographics - Family Type - Families with Children - Boys and Girls1 178in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

dk
Families with both girls and boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8m5mpx2g06pw
Demographics - Family Type - Families with Children - Boys and Girls3 481in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

se
Families with both male and female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8mgptgxbnryq
Demographics - Family Type - Families with Children - Boys and Girls977in 45 days

Demographics - Family Type - Families with Children - Boys and Girls

no
Families with both male and female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8mrsxu60gnvl
Demographics - Family Type - Families with Children - Boys and Girls173 563in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

lv
Families that have recognized to have both boys and girls
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8msj626az9a3
Demographics - Family Type - Families with Children - Boys and Girls549 518in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

fi
Families that have recognized to have both boys and girls. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8ob5lzk59vgx
Demographics - Family Type - Families with Children - Girls103 473in 31 days

Demographics - Family Type - Families with Children - Girls

lv
Families with Girls
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mhg2k8piyx6
Demographics - Family Type - Families with Children - Girls1 899in 31 days

Demographics - Family Type - Families with Children - Girls

dk
Families with girls. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvm
Demographics - Family Type - Families with Children - Girls239in 45 days

Demographics - Family Type - Families with Children - Girls

no
Families with female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvn
Demographics - Family Type - Families with Children - Girls15 737in 31 days

Demographics - Family Type - Families with Children - Girls

se
Families with female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvo
Demographics - Family Type - Families with Children - Girls938 484in 31 days

Demographics - Family Type - Families with Children - Girls

fi
Families with girls. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Girls
Segment ID: 8ob5lzk59vgy
Demographics - Family Type - Female with Children413in 31 days

Demographics - Family Type - Female with Children

dk
Women who have family with kids. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Female with Children
Segment ID: 8n3hr6qrdfhi
Demographics - Family Type - Male with Children910in 31 days

Demographics - Family Type - Male with Children

dk
Men with family and kids. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Male with Children
Segment ID: 8mhbk2kuff58
Demographics - Family Type - No Children44 670in 31 days

Demographics - Family Type - No Children

se
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - No Children
Segment ID: 8m5mpx2g06ps
Demographics - Family Type - No Children4 800in 31 days

Demographics - Family Type - No Children

dk
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - No Children
Segment ID: 8mgptgxbnryp
Demographics - Family Type - No Children394 080in 31 days

Demographics - Family Type - No Children

lv
Families with no children
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - No Children
Segment ID: 8msj626az9a4
Demographics - Family Type - No Children12 575in 45 days

Demographics - Family Type - No Children

no
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Segment ID: 8n2w0jfxbez6
Demographics - Family Type - No Children1 456 087in 31 days

Demographics - Family Type - No Children

fi
Families with no children. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - No Children
Segment ID: 8nozex5c85zg
Demographics - Family Type - Women with Children354 275in 31 days

Demographics - Family Type - Women with Children

lv
Women with Children. Segment modeling is based on online-panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Women with Children
Segment ID: 8n49exzcvap7
Demographics - Gender - Female912 483in 31 days

Demographics - Gender - Female

lv
Females in Latvia. Segment modelling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Gender - Female
Segment ID: 8msj626az9a0
Demographics - Gender - Female3 134in 31 days

Demographics - Gender - Female

dk
Females. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Female
Segment ID: 8n2vvwqjfdki
Demographics - Gender - Female7 090 050in 31 days

Demographics - Gender - Female

fi
Females in Finland. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Gender - Female
Segment ID: 8nozex5c85z9
Demographics - Gender - Male7 225in 31 days

Demographics - Gender - Male

dk
Males. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Male
Segment ID: 8m5mldr0g9ue
Demographics - Gender - Male47 156in 45 days

Demographics - Gender - Male

no
Males. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Male
Segment ID: 8mgpox6wlfja
Demographics - Gender - Male880 564in 31 days

Demographics - Gender - Male

lv
Males in Latvia. Segment modelling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Gender - Male
Segment ID: 8mhg2k8piyx0
Demographics - Gender - Male5 857 571in 31 days

Demographics - Gender - Male

fi
Males in Finland. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Gender - Male
Segment ID: 8ob5elhur0ds
Demographics - Gender – Female67 315in 31 days

Demographics - Gender – Female

se
Females. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Gender - Female
Segment ID: 8m5mldr0g9ud
Demographics - Gender – Female30 394in 45 days

Demographics - Gender – Female

no
Females. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Female
Segment ID: 8mrssd6kkpm8
Demographics - Gender – Male2 072 378in 31 days

Demographics - Gender – Male

se
Males. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Gender - Male
Segment ID: 8mrssd6kkpm9
Demographics - Household Income - High205 263in 31 days

Demographics - Household Income - High

lv
People whose household income is within range of 13 000 - 19 000 Euros Euros per year. (1100-1600€ per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Income - High
Segment ID: 8oca0mbczg1n
Demographics - Household Income - Medium255 801in 31 days

Demographics - Household Income - Medium

lv
Households whose income is within range of 9 000 - 13 000 € per year (750-1100 € per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Income - Medium
Segment ID: 8o16x3tftnp2
Demographics - Household Income - Medium High (45 000 - 70 000)3 285 330in 31 days

Demographics - Household Income - Medium High (45 000 - 70 000)

fi
Household within income range of 45 000 - 70 000. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Medium High (45 000 - 70 000)
Segment ID: 8o02av8kt2ix
Demographics - Household Income - Medium High (EUR 45.000 - 70.000)920in 45 days

Demographics - Household Income - Medium High (EUR 45.000 - 70.000)

no
Households with medium high income (between approx. NOK 420.000 - 655.000). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - Medium High (EUR 45.000 - 70.000)
Segment ID: 8mgpujoe9ik6
Demographics - Household Income - Medium High (EUR 47.501 - 66.700)50 186in 31 days

Demographics - Household Income - Medium High (EUR 47.501 - 66.700)

se
Households with an income between SEK 500.001 - 700.000. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - Medium High (EUR 47.501 - 66.700)
Segment ID: 8n2w1n2oyc4c
Demographics - Household Income - Medium High (EUR 54 000 - 94 000)1 618in 31 days

Demographics - Household Income - Medium High (EUR 54 000 - 94 000)

dk
Households with an income between approx. DKK 400 000 - 699 999. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - Medium High (EUR 54 000 - 94 000)
Segment ID: 8n2w1n2oyc4b
Demographics - Household Income - Medium Low4 128 854in 31 days

Demographics - Household Income - Medium Low

fi
People whose household income is within range of 20 000 - 45 000. Segment modeling is based on online panelists' responses. This is a similar segment than the 20 000 - 45 000 income range segment and only available in Google.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Medium
Segment ID: 8nqafndkfxp3
Demographics - Household Income - Medium Low (20 000 - 45 000)4 128 854in 31 days

Demographics - Household Income - Medium Low (20 000 - 45 000)

fi
People whose household income is within range of 20 000 - 45 000. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Medium Low (20 000 - 45 000)
Segment ID: 8o02av8kt2iw
Demographics - Household Income - Medium Low (EUR 20.000 - 45.000)716in 45 days

Demographics - Household Income - Medium Low (EUR 20.000 - 45.000)

no
Households with a medium low monthly income (between approx. NOK 190.000 - 420.000). Segment modeling is based on online panelists' responses. (Segment is not available in Google).
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - Medium Low (EUR 20.000 - 45.000)
Segment ID: 8m5mr17i4v9g
Demographics - Household Income - Medium Low (EUR 28.501- 47.500)33 694in 31 days

Demographics - Household Income - Medium Low (EUR 28.501- 47.500)

se
Households with an income between SEK 300.001 - 500.000. The segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - Medium Low (EUR 28.501- 47.500)
Segment ID: 8mrsy559avht
Demographics - Household Income - Medium Low (EUR 33 500 - 54 000)2 029in 31 days

Demographics - Household Income - Medium Low (EUR 33 500 - 54 000)

dk
Households with an income between approx. DKK 250 000-399 999. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - Medium Low (EUR 33 500 - 54 000)
Segment ID: 8m5mr17i4v9f
Demographics - Household Income - Very High (Over EUR 94 000)1 805in 31 days

Demographics - Household Income - Very High (Over EUR 94 000)

dk
Households with an income above 700 000 DKK. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - Very High (Over EUR 94 000)
Segment ID: 8mgpujoe9ik7
Demographics - Household Income - Very High (over 70 000)1 716 988in 31 days

Demographics - Household Income - Very High (over 70 000)

fi
Households whose income is over 70 000. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Very High (over 70 000)
Segment ID: 8noz7exrnvi2
Demographics - Household Income - Very High (over EUR 66.700)143 639in 31 days

Demographics - Household Income - Very High (over EUR 66.700)

se
Households with an income over SEK 700.000. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - Very High (over EUR 66.700)
Segment ID: 8mrsy559avhu
Demographics - Household Income - Very High (over EUR 70.000)3 033in 45 days

Demographics - Household Income - Very High (over EUR 70.000)

no
Households with high monthly income (above approx. NOK 655.000). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - Very High (over EUR 70.000)
Segment ID: 8n2w1n2oyc4d
Demographics - Household income - Very High67 123in 45 days

Demographics - Household income - Very High

lv
Households whose income is more than 19 200 € per year. (more than 1600 € per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Household income - Very High
Segment ID: 8o16x3tftnp3
Demographics - Household size - 1 person724in 45 days

Demographics - Household size - 1 person

no
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Segment ID: 8mgpub3eojqx
Demographics - Household size - 1 person1 968in 31 days

Demographics - Household size - 1 person

dk
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 1 person
Segment ID: 8mrsxu60gnvp
Demographics - Household size - 1 person2 647in 31 days

Demographics - Household size - 1 person

se
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 1 person
Segment ID: 8mrsxu60gnvq
Demographics - Household size - 1 person65 267in 31 days

Demographics - Household size - 1 person

lv
People who live on their own
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 1 person
Segment ID: 8msj626az9a6
Demographics - Household size - 1 person4 062 772in 31 days

Demographics - Household size - 1 person

fi
People who live on their own. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 1 person
Segment ID: 8o02ify9fua6
Demographics - Household size - 2 persons4 416 850in 31 days

Demographics - Household size - 2 persons

fi
Household size of 2 persons. Segment modeling is based on nline panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 2 persons
Segment ID: 8om8pk0qwrhb
Demographics - Household size - 2-4 persons169 836in 31 days

Demographics - Household size - 2-4 persons

se
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 2-4 persons
Segment ID: 8mgpub3eojqy
Demographics - Household size - 2-4 persons3 228in 31 days

Demographics - Household size - 2-4 persons

dk
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 2-4 persons
Segment ID: 8mrsxu60gnvr
Demographics - Household size - 2-4 persons480 927in 31 days

Demographics - Household size - 2-4 persons

lv
Household size with 2-4 persons
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 2-4 persons
Segment ID: 8msj626az9a7
Demographics - Household size - 2-4 persons4 856in 45 days

Demographics - Household size - 2-4 persons

no
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Segment ID: 8n2w1du8xi8x
Demographics - Household size - 3 or 4 persons2 035 387in 31 days

Demographics - Household size - 3 or 4 persons

fi
Household size with 3-4 persons. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 3 or 4 persons
Segment ID: 8o12mgd68h6d
Demographics - Household size - 5 or more persons72 721in 31 days

Demographics - Household size - 5 or more persons

se
Households with 5 or more persons. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 5 or more persons
Segment ID: 8mrsy021vaxt
Demographics - Household size - 5 or more persons9 619in 31 days

Demographics - Household size - 5 or more persons

lv
Households of 5 or more persons
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 5 or more persons
Segment ID: 8nepd4r66g2y
Demographics - Household size - 5 or more persons599 909in 31 days

Demographics - Household size - 5 or more persons

fi
Households of 5 or more persons. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 5 or more persons
Segment ID: 8nozex5c85zf
Demographics - Language - Latvian SpeakersNEW!1 304 133in 31 days

Demographics - Language - Latvian Speakers

lv
Latvian speakers. You can target Latvian speakers or combine this with other targeting groups.
Segment name in DSPs: Relevant Audience - LV - Demographics - Language - Latvian Speakers
Segment ID: 8nez16hcfihx
Demographics - Language - Russian SpeakersNEW!541 930in 31 days

Demographics - Language - Russian Speakers

lv
Russian speakers in Latvia. You can target Russian speakers or combine this with other targeting groups.
Segment name in DSPs: Relevant Audience - LV - Demographics - Language - Russian Speakers
Segment ID: 8nq24r5kshpz
Demographics - Personal Income - High80 202in 31 days

Demographics - Personal Income - High

lv
People whose personal income is within range of 9600 - 12 000 Euros Euros per year. (800-1000€ per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Personal Income - High
Segment ID: 8nq3tjfh1b8i
Demographics - Personal Income - Medium121 300in 31 days

Demographics - Personal Income - Medium

lv
People whose personal income is within range of 7200 - 9599 Euros Euros per year. (600-799€ per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Personal Income - Medium
Segment ID: 8oca0mbczfzp
Demographics - Personal Income - Very High90 684in 31 days

Demographics - Personal Income - Very High

lv
People whose personal income is more then 12 000 Euros Euros per year. (1000€ per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Personal Income - Very High
Segment ID: 8o16x3tftnn3
Demographics - Region - Outside RigaNEW!146 822in 7 days

Demographics - Region - Outside Riga

lv
People living outside of Riga region.
Segment name in DSPs: Relevant Audience - LV - Demographics - Region - Outside Riga
Segment ID: 8nq6tl8mrb9i
Demographics - Region - RigaNEW!506 710in 7 days

Demographics - Region - Riga

lv
Audience living in Riga region
Segment name in DSPs: Relevant Audience - LV - Demographics - Region - Riga
Segment ID: 8nf3q1xx4n15
Lifestage - The Pensioner940in 45 days

Lifestage - The Pensioner

dk
Audiences above the age of 64 years old. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestage - The Pensioner
Segment ID: 8mgxqsoi597t
Lifestage - The Student109in 45 days

Lifestage - The Student

dk
Audiences who are young and studying - the typical university student. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestage - The Student
Segment ID: 8mgxqsoi597u
Lifestage - Young parents464in 45 days

Lifestage - Young parents

dk
Audiences below the age of 35 with at least one child. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestage - Young parents
Segment ID: 8lurjrkfj98c
Real Estate - Apartments5 639 960in 31 days

Real Estate - Apartments

fi
Households who live in apartments, either own or rented. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Apartments
Segment ID: 8o0991xmmsq2
Real Estate - Apartments919 617in 31 days

Real Estate - Apartments

se
People who live in an apartment (either own or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Apartments
Segment ID: 8o09donjwxa1
Real Estate - Apartments2 890in 31 days

Real Estate - Apartments

dk
Households who live in apartments (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments
Segment ID: 8obccm2cwj09
Real Estate - Apartments20 303in 45 days

Real Estate - Apartments

no
Audiences living in apartments. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Segment ID: 8obch728tszu
Real Estate - Forest Owners310 144in 31 days

Real Estate - Forest Owners

fi
People who follow particularly forest -related sites. Segment is based on net browising content as well as modelling based on Viestimedia-sites.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Forest Owners
Segment ID: 8m5uw1rmv7hn
Real Estate - Home Owners3 561in 31 days

Real Estate - Home Owners

dk
Home owners. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners
Segment ID: 8np65irtne51
Real Estate - Home Owners1 933in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Real Estate - Home Owners3 721 152in 31 days

Real Estate - Home Owners

fi
Home owners (either house or apartment). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Home Owners
Segment ID: 8omfdy6mx20p
Real Estate - Home Owners77 049in 31 days

Real Estate - Home Owners

se
Households who live in the own apartment or house. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Home Owners
Segment ID: 8omfkqoi2a8j
Real Estate - Home Owners - Town Houses or Farm Houses538 569in 31 days

Real Estate - Home Owners - Town Houses or Farm Houses

fi
Town house or Farm house home owners Segment modeling is based on online panelists' responses. (omakotitaloasujat)
Segment name in DSPs: Relevant Audience - FI - Real Estate - Home Owners - Town Houses or Farm Houses
Segment ID: 8o1285e8v94f
Real Estate - Interested in Selling or Buying Home590 898in 31 days

Real Estate - Interested in Selling or Buying Home

fi
People who are browsing sites or articles of buying or selling homes. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Interested in Selling or Buying Home
Segment ID: 8mhe3no5icwf
Real Estate - Moving288 539in 15 days

Real Estate - Moving

fi
People who are moving. The segment modelling is based on visitors of movers' checklist site.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Moving
Segment ID: 8ljqmfmz8aiv
Real Estate - Rented Flat or House2 471in 31 days

Real Estate - Rented Flat or House

dk
Households living in rented premises. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat or House
Segment ID: 8o0991xmmsqi
Real Estate - Rented Flat or House73 954in 31 days

Real Estate - Rented Flat or House

se
Households who live in a rented apartment or house.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Rented Flat or House
Segment ID: 8o09donjwxa4
Real Estate - Rented Flat or House3 761 027in 31 days

Real Estate - Rented Flat or House

fi
Households living in rented properties. Segment modeling is based ononline panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Rented Flat or House
Segment ID: 8obcafblh3qh
Real Estate - Rented Flat or House2 009in 45 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Segment ID: 8omfkqoi2a8k
Real Estate - Summer Cottages424 745in 31 days

Real Estate - Summer Cottages

fi
People who regularly browse sites or articles of summer cottages. Segment modeling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Summer Cottages
Segment ID: 8mgynwdbyp6h
Real Estate - Town Houses and Farm Houses1 071 018in 31 days

Real Estate - Town Houses and Farm Houses

fi
People living in town houses or farm houses - either own or rented. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Town Houses and Farm Houses
Segment ID: 8o0991xmmsq1
Real Estate - Town Houses and Farm Houses2 296in 31 days

Real Estate - Town Houses and Farm Houses

dk
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses
Segment ID: 8obccm2cwj0a
Real Estate - Town Houses and Farm Houses18 336in 45 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
Segment ID: 8omfkqoi2a8h
Real Estate - Town Houses and Farm Houses914 253in 31 days

Real Estate - Town Houses and Farm Houses

se
Households who live in a town house or in a farm house (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Town Houses and Farm Houses
Segment ID: 8omfkqoi2a8i
Sports - Sport Followers with High or Medium Income780 861in 31 days

Sports - Sport Followers with High or Medium Income

fi
People who love to follow sport media, popular teams and athletes and whose household income is minimum of 45000 euros. Based is a combination of segments.
Segment name in DSPs: Relevant Audience - FI - Sports - Sport Followers with Medium or High Income
Segment ID: 8lur28ytjap8
Travel - World Travelers with High Income246 891in 31 days

Travel - World Travelers with High Income

fi
Travel enthusiasts with high household income (over 70 000). Segment is a combination of both net browsing content and segment modeling based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - World Travelers with High Income
Segment ID: 8mh3jnwmw2a9