Relevant Audience

Relevant Audience - Trustable and Transparent Data Partner

With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.

Custom Audiences for Your Unique Needs (FI market)

Unlock the power of precision targeting with our custom audiences. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed specially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.

Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkannen@justtag.com

How to use Relevant Audience segments in Adform, and in Google Display & Video 360.

All Audience Segments

Regions...
Top Categories (1)
Sub Categories...
Showing 209 of 927 segments.
demographics
NameAudience
Demographics - Age - 18-24457in 45 days

Demographics - Age - 18-24

no
People between the age of 18 and 24 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 18-24
Segment ID: 8mgpnzzqb4f3
Demographics - Age - 18-24539in 31 days

Demographics - Age - 18-24

lv
Young Adults
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 18-24
Segment ID: 8mhg2k8piyww
Demographics - Age - 18-24799in 31 days

Demographics - Age - 18-24

dk
People between 18 and 20 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 18-24
Segment ID: 8mrsrk50lg1b
Demographics - Age - 18-2415 648in 31 days

Demographics - Age - 18-24

se
People between the age of 18 and 24 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 18-24
Segment ID: 8n2vvl7uxg8g
Demographics - Age - 18-242 490 819in 31 days

Demographics - Age - 18-24

fi
Young Adults. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 18-24
Segment ID: 8noz7exrnvhu
Demographics - Age - 25-3410 217in 31 days

Demographics - Age - 25-34

se
People between the age of 25 and 34 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 25-34
Segment ID: 8m5mkcqfamfl
Demographics - Age - 25-34749in 31 days

Demographics - Age - 25-34

dk
People between 25 and 34 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 25-34
Segment ID: 8mrsrk50lg1c
Demographics - Age - 25-34917in 45 days

Demographics - Age - 25-34

no
People between the age of 25 and 34 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 25-34
Segment ID: 8n2vvl7uxg8h
Demographics - Age - 25-34203 597in 31 days

Demographics - Age - 25-34

lv
About thirties
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 25-34
Segment ID: 8n3m9wsexcl4
Demographics - Age - 25-343 550 167in 31 days

Demographics - Age - 25-34

fi
About thirties. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 25-34
Segment ID: 8om8hzo9ln0l
Demographics - Age - 35-444 246in 31 days

Demographics - Age - 35-44

se
People between the age of 35 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 35-44
Segment ID: 8m5mkcqfamfm
Demographics - Age - 35-442 165in 45 days

Demographics - Age - 35-44

no
People between the age of 35 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 35-44
Segment ID: 8mgpnzzqb4f4
Demographics - Age - 35-441 155in 31 days

Demographics - Age - 35-44

dk
People between 35 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 35-44
Segment ID: 8mrsrk50lg1d
Demographics - Age - 35-44405 238in 31 days

Demographics - Age - 35-44

lv
About fourties
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 35-44
Segment ID: 8nepd4r66g2s
Demographics - Age - 35-443 758 688in 31 days

Demographics - Age - 35-44

fi
About fourties. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 35-44
Segment ID: 8noz7exrnvhv
Demographics - Age - 45-54947 220in 31 days

Demographics - Age - 45-54

se
People between the age of 45 and 54 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 45-54
Segment ID: 8mgpnzzqb4f5
Demographics - Age - 45-541 281in 31 days

Demographics - Age - 45-54

dk
People between 45 and 54 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 45-54
Segment ID: 8mrsrk50lg1e
Demographics - Age - 45-5414 321in 45 days

Demographics - Age - 45-54

no
People between the age of 45 and 54 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 45-54
Segment ID: 8n2vvl7uxg8i
Demographics - Age - 45-54955 056in 31 days

Demographics - Age - 45-54

lv
About fifties
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 45-54
Segment ID: 8n3m9wsexcl5
Demographics - Age - 45-542 783 131in 31 days

Demographics - Age - 45-54

fi
About fifties. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 45-54
Segment ID: 8ob5elhur0du
Demographics - Age - 55-643 485in 45 days

Demographics - Age - 55-64

no
People between the age of 55 and 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 55-64
Segment ID: 8m5mkcqfamfn
Demographics - Age - 55-642 708in 31 days

Demographics - Age - 55-64

dk
People between 55 and 64 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 55-64
Segment ID: 8n2vvl7uxg8j
Demographics - Age - 55-6413 092in 31 days

Demographics - Age - 55-64

se
People between the age of 55 and 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 55-64
Segment ID: 8n2vvl7uxg8k
Demographics - Age - 55-6482 292in 31 days

Demographics - Age - 55-64

lv
About sixty
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 55-64
Segment ID: 8nepd4r66g2t
Demographics - Age - 55-642 482 226in 31 days

Demographics - Age - 55-64

fi
About sixty. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 55-64
Segment ID: 8noz7exrnvhw
Demographics - Age - Men 18-44774in 31 days

Demographics - Age - Men 18-44

dk
Men between 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men 18-44
Segment ID: 8mgpox6wlfj6
Demographics - Age - Men 18-4411 825in 31 days

Demographics - Age - Men 18-44

se
Men between the age of 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Men 18-44
Segment ID: 8mgpox6wlfj7
Demographics - Age - Men 18-44723in 45 days

Demographics - Age - Men 18-44

no
Men between the age of 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men 18-44
Segment ID: 8mrssd6kkpm6
Demographics - Age - Men 18-441 912 898in 31 days

Demographics - Age - Men 18-44

fi
Men under 44. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men 18-44
Segment ID: 8np0deyxnj7h
Demographics - Age - Men Over 4412 504in 45 days

Demographics - Age - Men Over 44

no
Men above the age of 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men Over 44
Segment ID: 8mgpox6wlfj9
Demographics - Age - Men Over 441 883in 31 days

Demographics - Age - Men Over 44

dk
Men above 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men over 44
Segment ID: 8mrssd6kkpm7
Demographics - Age - Men Over 44833 817in 31 days

Demographics - Age - Men Over 44

se
Men above the age of 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Men over 44
Segment ID: 8n2vvwqjfdkh
Demographics - Age - Men Over 44482 322in 31 days

Demographics - Age - Men Over 44

lv
Men who are older than 44
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Men Over 44
Segment ID: 8nesjgawu72v
Demographics - Age - Men Under 44386 410in 31 days

Demographics - Age - Men Under 44

lv
Men at age from 18 to 44.
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Men Under 44
Segment ID: 8nesjgawu72t
Demographics - Age - Men over 353 381 472in 31 days

Demographics - Age - Men over 35

fi
Men over 35 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men over 35
Segment ID: 8mh6uey4pbij
Demographics - Age - Men over 442 760 150in 31 days

Demographics - Age - Men over 44

fi
Men over 44. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men over 44
Segment ID: 8o03gy89pxnk
Demographics - Age - Over 18NEW!16 509 853in 31 days

Demographics - Age - Over 18

fi
All age groups that are over 18 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Over 18
Segment ID: 8oykty3czdrh
Demographics - Age - Over 648 855in 45 days

Demographics - Age - Over 64

no
People above the age of 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Over 64
Segment ID: 8mgpnzzqb4f6
Demographics - Age - Over 642 572in 31 days

Demographics - Age - Over 64

lv
Elderly
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Over 64
Segment ID: 8mhg2k8piywz
Demographics - Age - Over 64315in 31 days

Demographics - Age - Over 64

dk
People over the of 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Over 64
Segment ID: 8mrsrk50lg1f
Demographics - Age - Over 6412 588in 31 days

Demographics - Age - Over 64

se
People above the age of 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Over 64
Segment ID: 8n2vvl7uxg8l
Demographics - Age - Over 641 464 659in 31 days

Demographics - Age - Over 64

fi
Elderly. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Over 64
Segment ID: 8ob5lzk59vgw
Demographics - Age - Women 18-44657in 31 days

Demographics - Age - Women 18-44

dk
Women between 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women 18-44
Segment ID: 8mgpnzzqb4f7
Demographics - Age - Women 18-44849in 45 days

Demographics - Age - Women 18-44

no
Women between the age of 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women 18-44
Segment ID: 8n2vvl7uxg8m
Demographics - Age - Women 18-4410 671in 31 days

Demographics - Age - Women 18-44

se
Women between the age of 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Women 18-44
Segment ID: 8n2vvwqjfdkb
Demographics - Age - Women 18-443 964 370in 31 days

Demographics - Age - Women 18-44

fi
Women under 44. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women 18-44
Segment ID: 8np0deyxnj7g
Demographics - Age - Women Over 4488 217in 31 days

Demographics - Age - Women Over 44

se
Women above the age of 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Women Over 44
Segment ID: 8mgpox6wlfj8
Demographics - Age - Women Over 447 723in 45 days

Demographics - Age - Women Over 44

no
Women above the age of 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women over 44
Segment ID: 8n2vvwqjfdkg
Demographics - Age - Women Over 44591 114in 31 days

Demographics - Age - Women Over 44

lv
Women who are older than 44
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Women Over 44
Segment ID: 8nesjgawu72w
Demographics - Age - Women Under 44215 979in 31 days

Demographics - Age - Women Under 44

lv
Women at age from 18 to 44.
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Women Under 44
Segment ID: 8n3pfzdn0vs2
Demographics - Age - Women over 353 836 527in 31 days

Demographics - Age - Women over 35

fi
Women aged over 35 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women over 35
Segment ID: 8n3esdmn4uxq
Demographics - Age - Women over 44701in 31 days

Demographics - Age - Women over 44

dk
Women above 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women over 44
Segment ID: 8n2vvwqjfdkf
Demographics - Age - Women over 441 699 023in 31 days

Demographics - Age - Women over 44

fi
Women aged above 44. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women over 44
Segment ID: 8ob6kdj4vaxs
Demographics - Education - Graduated Between 5-15 Years Ago57 098in 31 days

Demographics - Education - Graduated Between 5-15 Years Ago

fi
People who have graduated 5 to 15 years ago. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Graduated Between 5-15 Years Ago
Segment ID: 8npyna8ta1t9
Demographics - Education - Graduated More than 15 Years Ago148 797in 31 days

Demographics - Education - Graduated More than 15 Years Ago

fi
People who have graduated more than 15 years ago. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Graduated More than 15 Years Ago
Segment ID: 8nevijwq0s15
Demographics - Education - Graduation within Last 5 Years6 105in 31 days

Demographics - Education - Graduation within Last 5 Years

fi
People who have graduated from the university within last 5 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Graduation within Last 5 Years
Segment ID: 8oc4t4iddbsy
Demographics - Education - High school or Tertiary or Tech college38 313in 45 days

Demographics - Education - High school or Tertiary or Tech college

no
People with education from high school or tech college. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8mgpujoe9ika
Demographics - Education - High school or Tertiary or Tech college1 582 271in 31 days

Demographics - Education - High school or Tertiary or Tech college

se
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8n2w1n2oyc4h
Demographics - Education - High school or Tertiary or Tech college133 490in 31 days

Demographics - Education - High school or Tertiary or Tech college

lv
People with high school or tertiary or tech college education
Segment name in DSPs: Relevant Audience - LV - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8nepd4r66g2u
Demographics - Education - High school or Tertiary or Tech college2 393 839in 31 days

Demographics - Education - High school or Tertiary or Tech college

fi
People with high school or tertiary or tech college education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8noz7exrnvi0
Demographics - Education - Major is Economics/Business515 996in 31 days

Demographics - Education - Major is Economics/Business

fi
People whose major in their studies is economics or business. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Economics/Business
Segment ID: 8mspacma8v7l
Demographics - Education - Major is Humanities/Languages- Education105 625in 31 days

Demographics - Education - Major is Humanities/Languages- Education

fi
People whose major in their studies is humanities or languages. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Humanities/Languages
Segment ID: 8nevhfymdddu
Demographics - Education - Major is IT38 009in 31 days

Demographics - Education - Major is IT

fi
People whose major in their studies is IT. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is IT
Segment ID: 8n3sdvz6pmr1
Demographics - Education - Major is Medical16 753in 31 days

Demographics - Education - Major is Medical

fi
People whose major in their studies is medical. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Medical
Segment ID: 8nevhfymdddv
Demographics - Education - Major is Music / Arts6 648in 31 days

Demographics - Education - Major is Music / Arts

fi
People whose major in their studies is music or arts. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Music/Arts
Segment ID: 8nf4kntda918
Demographics - Education - Major is Nature Sciences/Engineering/Mathematics48 596in 31 days

Demographics - Education - Major is Nature Sciences/Engineering/Mathematics

fi
People whose major in their studies is mathematics, nature sciences or engineering. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Nature Sciences/Engineering/Mathematics
Segment ID: 8n3sdvz6pmr3
Demographics - Education - Major is Social Sciences15 608in 31 days

Demographics - Education - Major is Social Sciences

fi
People whose major in their studies is social sciences. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Social Sciences
Segment ID: 8mspacma8v7n
Demographics - Education - Primary or Secondary school176in 45 days

Demographics - Education - Primary or Secondary school

no
People with only Primary or Secondary school education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - Primary or Secondary School
Segment ID: 8m5mr17i4v9k
Demographics - Education - Primary or Secondary school245 817in 31 days

Demographics - Education - Primary or Secondary school

lv
People with primary or secondary school education
Segment name in DSPs: Relevant Audience - LV - Demographics - Education - Primary or Secondary School
Segment ID: 8mhg2k8piyx3
Demographics - Education - Primary or Secondary school1 054in 31 days

Demographics - Education - Primary or Secondary school

se
People with up to Primary or Secondary school education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - Primary or Secondary School
Segment ID: 8mrsy559avhw
Demographics - Education - Primary or Secondary school1 497 750in 31 days

Demographics - Education - Primary or Secondary school

fi
People with primary or secondary school education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Primary or Secondary school
Segment ID: 8noz7exrnvhx
Demographics - Education - University or Postgraduate15 000in 45 days

Demographics - Education - University or Postgraduate

no
People with University or Postgraduate education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - University or Postgraduate
Segment ID: 8m5mr17i4v9l
Demographics - Education - University or Postgraduate62 806in 31 days

Demographics - Education - University or Postgraduate

se
People with University or Postgraduate education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - University or Postgraduate
Segment ID: 8mrsy559avhx
Demographics - Education - University or Postgraduate176 406in 31 days

Demographics - Education - University or Postgraduate

lv
People with university or postgraduaten education
Segment name in DSPs: Relevant Audience - LV - Demographics - Education - University or Postgraduate
Segment ID: 8msj626az9a2
Demographics - Education - University or Postgraduate1 645 689in 31 days

Demographics - Education - University or Postgraduate

fi
People with university or postgraduate education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - University or Postgraduate
Segment ID: 8noz7exrnvi1
Demographics - Education - Will Graduate Within Next Years62 893in 31 days

Demographics - Education - Will Graduate Within Next Years

fi
People who will graduate from the university within next years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Will Graduate Within Next Years
Segment ID: 8oc4t4iddbt0
Demographics - Employment - Full-time work4 769 125in 31 days

Demographics - Employment - Full-time work

fi
Full-time employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Full-time work
Segment ID: 8mh943n3nyey
Demographics - Employment - Full-time work192 815in 31 days

Demographics - Employment - Full-time work

lv
Full-time employed.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Full-time work
Segment ID: 8nepd4r66g2m
Demographics - Employment - Own Business350 711in 31 days

Demographics - Employment - Own Business

fi
People who run their own business. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Own Business
Segment ID: 8n3fb6l8q182
Demographics - Employment - Own Business31 670in 31 days

Demographics - Employment - Own Business

lv
People who run their own business. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Own Business
Segment ID: 8nepd4r66g2n
Demographics - Employment - Part-time work472 905in 31 days

Demographics - Employment - Part-time work

fi
Part-time employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Part-time work
Segment ID: 8n3fb6l8q181
Demographics - Employment - Part-time work91 367in 31 days

Demographics - Employment - Part-time work

lv
Part-time employed.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Part-time work
Segment ID: 8nepd4r66g2o
Demographics - Employment - Retired918 956in 31 days

Demographics - Employment - Retired

fi
Retired people. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Retired
Segment ID: 8mh943n3nyez
Demographics - Employment - Retired1 746in 31 days

Demographics - Employment - Retired

lv
Retired people
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Retired
Segment ID: 8nepd4r66g2q
Demographics - Employment - Retired576in 31 days

Demographics - Employment - Retired

dk
Retired people. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Retired
Segment ID: 8o12mgd68h6b
Demographics - Employment - Retired3 107in 31 days

Demographics - Employment - Retired

se
Retired people. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Retired
Segment ID: 8oc96l93d3bj
Demographics - Employment - Studying8 404in 31 days

Demographics - Employment - Studying

se
Students. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Studying
Segment ID: 8m5mldr0g9uf
Demographics - Employment - Studying554in 31 days

Demographics - Employment - Studying

dk
Students. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Studying
Segment ID: 8n2vvwqjfdkk
Demographics - Employment - Studying25 708in 31 days

Demographics - Employment - Studying

lv
Students
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Studying
Segment ID: 8n3m9wsexcl2
Demographics - Employment - Studying2 800 419in 31 days

Demographics - Employment - Studying

fi
Students. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Studying
Segment ID: 8om8pk0qwrha
Demographics - Employment - Working3 454in 45 days

Demographics - Employment - Working

no
People who are currently employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Working
Segment ID: 8m5mpx2g06pp
Demographics - Employment - Working3 610in 31 days

Demographics - Employment - Working

dk
People who are currently employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Working
Segment ID: 8mrswzjen6ud
Demographics - Employment - Working289 496in 31 days

Demographics - Employment - Working

lv
People who are at work
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Working
Segment ID: 8n3m9wsexcl3
Demographics - Employment - Working5 592 739in 31 days

Demographics - Employment - Working

fi
People who are at work, either full-time, part-time or self-employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Working
Segment ID: 8ob5lzk59vgv
Demographics - Employment – Studying130in 60 days

Demographics - Employment – Studying

no
Students. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Studying
Segment ID: 8mgpox6wlfjb
Demographics - Employment – Working229 497in 31 days

Demographics - Employment – Working

se
People who are currently employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Working
Segment ID: 8m5mpx2g06pr
Demographics - Family Type - Children's Age 13-171 006in 31 days

Demographics - Family Type - Children's Age 13-17

dk
Families with children aged 13-17 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 13-17
Segment ID: 8mh9r0kcgbk6
Demographics - Family Type - Children's Age 13-171 843 913in 31 days

Demographics - Family Type - Children's Age 13-17

fi
Households with children aged 13-17. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 13-17
Segment ID: 8n3fb6l8q187
Demographics - Family Type - Children's Age 13-17212 931in 31 days

Demographics - Family Type - Children's Age 13-17

lv
Households with children aged 13-17. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 13-17
Segment ID: 8nernjiro603
Demographics - Family Type - Children's Age 3-6739in 31 days

Demographics - Family Type - Children's Age 3-6

dk
Families with children aged 3 - 6 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 3-6
Segment ID: 8mh9r0kcgbk8
Demographics - Family Type - Children's Age 3-61 534 016in 31 days

Demographics - Family Type - Children's Age 3-6

fi
Households with children aged 3-6 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 3-6
Segment ID: 8msc7l6lxckg
Demographics - Family Type - Children's Age 3-633 270in 31 days

Demographics - Family Type - Children's Age 3-6

lv
Households with children aged 3-6 years. Segment modeling is based on netpanelists' responses. (not avaliable in Google).
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 3-6
Segment ID: 8mslggwzqz14
Demographics - Family Type - Children's Age 7-122 143 661in 31 days

Demographics - Family Type - Children's Age 7-12

fi
Households with children aged 7-12 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 7-12
Segment ID: 8mh943n3nyf9
Demographics - Family Type - Children's Age 7-12364 327in 31 days

Demographics - Family Type - Children's Age 7-12

lv
Households with children aged 7-12 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 7-12
Segment ID: 8mslggwzqz15
Demographics - Family Type - Children's Age 7-121 347in 31 days

Demographics - Family Type - Children's Age 7-12

dk
Families with children aged 7 - 12. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 7-12
Segment ID: 8n3fy2yjbw11
Demographics - Family Type - Children's Age Under 2266 092in 31 days

Demographics - Family Type - Children's Age Under 2

fi
Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age Under 2
Segment ID: 8mh943n3nyf8
Demographics - Family Type - Children's Age Under 219 665in 31 days

Demographics - Family Type - Children's Age Under 2

lv
Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age Under 2
Segment ID: 8mslggwzqz16
Demographics - Family Type - Children's Age Under 219 663in 31 days

Demographics - Family Type - Children's Age Under 2

lv
Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: AdQuota custom segment 3
Segment ID: aavdeu1cccqw
Demographics - Family Type - Families with Children1 715in 31 days

Demographics - Family Type - Families with Children

dk
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children798 972in 31 days

Demographics - Family Type - Families with Children

se
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children
Segment ID: 8mgpujoe9ik2
Demographics - Family Type - Families with Children19 334in 45 days

Demographics - Family Type - Families with Children

no
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Demographics - Family Type - Families with Children518 007in 31 days

Demographics - Family Type - Families with Children

lv
Families with Children
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children
Segment ID: 8nepd4r66g2v
Demographics - Family Type - Families with Children2 345 612in 31 days

Demographics - Family Type - Families with Children

fi
Families with Children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children
Segment ID: 8ob6kdj4vaxt
Demographics - Family Type - Families with Children - Boys1 508in 31 days

Demographics - Family Type - Families with Children - Boys

dk
Families with male children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pt
Demographics - Family Type - Families with Children - Boys2 156in 45 days

Demographics - Family Type - Families with Children - Boys

no
Families with boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pu
Demographics - Family Type - Families with Children - Boys187 026in 31 days

Demographics - Family Type - Families with Children - Boys

se
Families with male children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pv
Demographics - Family Type - Families with Children - Boys287 522in 31 days

Demographics - Family Type - Families with Children - Boys

lv
Families with Boys
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Boys
Segment ID: 8mhg2k8piyx5
Demographics - Family Type - Families with Children - Boys776 081in 31 days

Demographics - Family Type - Families with Children - Boys

fi
Families with boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Boys
Segment ID: 8o02ify9fua7
Demographics - Family Type - Families with Children - Boys and Girls1 097in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

dk
Families with both girls and boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8m5mpx2g06pw
Demographics - Family Type - Families with Children - Boys and Girls3 679in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

se
Families with both male and female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8mgptgxbnryq
Demographics - Family Type - Families with Children - Boys and Girls958in 45 days

Demographics - Family Type - Families with Children - Boys and Girls

no
Families with both male and female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8mrsxu60gnvl
Demographics - Family Type - Families with Children - Boys and Girls177 549in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

lv
Families that have recognized to have both boys and girls
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8msj626az9a3
Demographics - Family Type - Families with Children - Boys and Girls703 930in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

fi
Families that have recognized to have both boys and girls. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8ob5lzk59vgx
Demographics - Family Type - Families with Children - Girls106 714in 31 days

Demographics - Family Type - Families with Children - Girls

lv
Families with Girls
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mhg2k8piyx6
Demographics - Family Type - Families with Children - Girls1 584in 31 days

Demographics - Family Type - Families with Children - Girls

dk
Families with girls. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvm
Demographics - Family Type - Families with Children - Girls277in 45 days

Demographics - Family Type - Families with Children - Girls

no
Families with female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvn
Demographics - Family Type - Families with Children - Girls17 927in 31 days

Demographics - Family Type - Families with Children - Girls

se
Families with female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvo
Demographics - Family Type - Families with Children - Girls865 602in 31 days

Demographics - Family Type - Families with Children - Girls

fi
Families with girls. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Girls
Segment ID: 8ob5lzk59vgy
Demographics - Family Type - Female with Children441in 31 days

Demographics - Family Type - Female with Children

dk
Women who have family with kids. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Female with Children
Segment ID: 8n3hr6qrdfhi
Demographics - Family Type - Male with Children834in 31 days

Demographics - Family Type - Male with Children

dk
Men with family and kids. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Male with Children
Segment ID: 8mhbk2kuff58
Demographics - Family Type - No Children572 481in 31 days

Demographics - Family Type - No Children

se
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - No Children
Segment ID: 8m5mpx2g06ps
Demographics - Family Type - No Children3 881in 31 days

Demographics - Family Type - No Children

dk
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - No Children
Segment ID: 8mgptgxbnryp
Demographics - Family Type - No Children414 901in 31 days

Demographics - Family Type - No Children

lv
Families with no children
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - No Children
Segment ID: 8msj626az9a4
Demographics - Family Type - No Children27 706in 45 days

Demographics - Family Type - No Children

no
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Segment ID: 8n2w0jfxbez6
Demographics - Family Type - No Children1 822 787in 31 days

Demographics - Family Type - No Children

fi
Families with no children. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - No Children
Segment ID: 8nozex5c85zg
Demographics - Family Type - Women with Children327 607in 31 days

Demographics - Family Type - Women with Children

lv
Women with Children. Segment modeling is based on online-panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Women with Children
Segment ID: 8n49exzcvap7
Demographics - Gender - Female814 656in 31 days

Demographics - Gender - Female

lv
Females in Latvia. Segment modelling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Gender - Female
Segment ID: 8msj626az9a0
Demographics - Gender - Female3 098in 31 days

Demographics - Gender - Female

dk
Females. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Female
Segment ID: 8n2vvwqjfdki
Demographics - Gender - Female7 147 449in 31 days

Demographics - Gender - Female

fi
Females in Finland. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Gender - Female
Segment ID: 8nozex5c85z9
Demographics - Gender - Male5 902in 31 days

Demographics - Gender - Male

dk
Males. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Male
Segment ID: 8m5mldr0g9ue
Demographics - Gender - Male22 847in 45 days

Demographics - Gender - Male

no
Males. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Male
Segment ID: 8mgpox6wlfja
Demographics - Gender - Male874 602in 31 days

Demographics - Gender - Male

lv
Males in Latvia. Segment modelling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Gender - Male
Segment ID: 8mhg2k8piyx0
Demographics - Gender - Male6 197 185in 31 days

Demographics - Gender - Male

fi
Males in Finland. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Gender - Male
Segment ID: 8ob5elhur0ds
Demographics - Gender – Female964 930in 31 days

Demographics - Gender – Female

se
Females. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Gender - Female
Segment ID: 8m5mldr0g9ud
Demographics - Gender – Female56 183in 45 days

Demographics - Gender – Female

no
Females. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Female
Segment ID: 8mrssd6kkpm8
Demographics - Gender – Male976 833in 31 days

Demographics - Gender – Male

se
Males. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Gender - Male
Segment ID: 8mrssd6kkpm9
Demographics - Household Income - High211 719in 31 days

Demographics - Household Income - High

lv
People whose household income is within range of 13 000 - 19 000 Euros Euros per year. (1100-1600€ per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Income - High
Segment ID: 8oca0mbczg1n
Demographics - Household Income - Medium270 970in 31 days

Demographics - Household Income - Medium

lv
Households whose income is within range of 9 000 - 13 000 € per year (750-1100 € per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Income - Medium
Segment ID: 8o16x3tftnp2
Demographics - Household Income - Medium High (45 000 - 70 000)2 950 804in 31 days

Demographics - Household Income - Medium High (45 000 - 70 000)

fi
Household within income range of 45 000 - 70 000. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Medium High (45 000 - 70 000)
Segment ID: 8o02av8kt2ix
Demographics - Household Income - Medium High (EUR 45.000 - 70.000)1 040in 45 days

Demographics - Household Income - Medium High (EUR 45.000 - 70.000)

no
Households with medium high income (between approx. NOK 420.000 - 655.000). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - Medium High (EUR 45.000 - 70.000)
Segment ID: 8mgpujoe9ik6
Demographics - Household Income - Medium High (EUR 47.501 - 66.700)56 816in 31 days

Demographics - Household Income - Medium High (EUR 47.501 - 66.700)

se
Households with an income between SEK 500.001 - 700.000. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - Medium High (EUR 47.501 - 66.700)
Segment ID: 8n2w1n2oyc4c
Demographics - Household Income - Medium High (EUR 54 000 - 94 000)1 370in 31 days

Demographics - Household Income - Medium High (EUR 54 000 - 94 000)

dk
Households with an income between approx. DKK 400 000 - 699 999. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - Medium High (EUR 54 000 - 94 000)
Segment ID: 8n2w1n2oyc4b
Demographics - Household Income - Medium Low3 713 469in 31 days

Demographics - Household Income - Medium Low

fi
People whose household income is within range of 20 000 - 45 000. Segment modeling is based on online panelists' responses. This is a similar segment than the 20 000 - 45 000 income range segment and only available in Google.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Medium
Segment ID: 8nqafndkfxp3
Demographics - Household Income - Medium Low (20 000 - 45 000)3 713 469in 31 days

Demographics - Household Income - Medium Low (20 000 - 45 000)

fi
People whose household income is within range of 20 000 - 45 000. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Medium Low (20 000 - 45 000)
Segment ID: 8o02av8kt2iw
Demographics - Household Income - Medium Low (EUR 20.000 - 45.000)809in 45 days

Demographics - Household Income - Medium Low (EUR 20.000 - 45.000)

no
Households with a medium low monthly income (between approx. NOK 190.000 - 420.000). Segment modeling is based on online panelists' responses. (Segment is not available in Google).
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - Medium Low (EUR 20.000 - 45.000)
Segment ID: 8m5mr17i4v9g
Demographics - Household Income - Medium Low (EUR 28.501- 47.500)38 165in 31 days

Demographics - Household Income - Medium Low (EUR 28.501- 47.500)

se
Households with an income between SEK 300.001 - 500.000. The segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - Medium Low (EUR 28.501- 47.500)
Segment ID: 8mrsy559avht
Demographics - Household Income - Medium Low (EUR 33 500 - 54 000)1 682in 31 days

Demographics - Household Income - Medium Low (EUR 33 500 - 54 000)

dk
Households with an income between approx. DKK 250 000-399 999. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - Medium Low (EUR 33 500 - 54 000)
Segment ID: 8m5mr17i4v9f
Demographics - Household Income - Very High (Over EUR 94 000)1 395in 31 days

Demographics - Household Income - Very High (Over EUR 94 000)

dk
Households with an income above 700 000 DKK. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - Very High (Over EUR 94 000)
Segment ID: 8mgpujoe9ik7
Demographics - Household Income - Very High (over 70 000)2 311 226in 31 days

Demographics - Household Income - Very High (over 70 000)

fi
Households whose income is over 70 000. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Very High (over 70 000)
Segment ID: 8noz7exrnvi2
Demographics - Household Income - Very High (over EUR 66.700)160 705in 31 days

Demographics - Household Income - Very High (over EUR 66.700)

se
Households with an income over SEK 700.000. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - Very High (over EUR 66.700)
Segment ID: 8mrsy559avhu
Demographics - Household Income - Very High (over EUR 70.000)3 252in 45 days

Demographics - Household Income - Very High (over EUR 70.000)

no
Households with high monthly income (above approx. NOK 655.000). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - Very High (over EUR 70.000)
Segment ID: 8n2w1n2oyc4d
Demographics - Household income - Very High78 050in 45 days

Demographics - Household income - Very High

lv
Households whose income is more than 19 200 € per year. (more than 1600 € per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Household income - Very High
Segment ID: 8o16x3tftnp3
Demographics - Household size - 1 person740in 45 days

Demographics - Household size - 1 person

no
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Segment ID: 8mgpub3eojqx
Demographics - Household size - 1 person1 634in 31 days

Demographics - Household size - 1 person

dk
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 1 person
Segment ID: 8mrsxu60gnvp
Demographics - Household size - 1 person2 804in 31 days

Demographics - Household size - 1 person

se
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 1 person
Segment ID: 8mrsxu60gnvq
Demographics - Household size - 1 person66 992in 31 days

Demographics - Household size - 1 person

lv
People who live on their own
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 1 person
Segment ID: 8msj626az9a6
Demographics - Household size - 1 person4 300 160in 31 days

Demographics - Household size - 1 person

fi
People who live on their own. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 1 person
Segment ID: 8o02ify9fua6
Demographics - Household size - 2 persons4 096 023in 31 days

Demographics - Household size - 2 persons

fi
Household size of 2 persons. Segment modeling is based on nline panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 2 persons
Segment ID: 8om8pk0qwrhb
Demographics - Household size - 2-4 persons191 179in 31 days

Demographics - Household size - 2-4 persons

se
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 2-4 persons
Segment ID: 8mgpub3eojqy
Demographics - Household size - 2-4 persons2 870in 31 days

Demographics - Household size - 2-4 persons

dk
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 2-4 persons
Segment ID: 8mrsxu60gnvr
Demographics - Household size - 2-4 persons495 623in 31 days

Demographics - Household size - 2-4 persons

lv
Household size with 2-4 persons
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 2-4 persons
Segment ID: 8msj626az9a7
Demographics - Household size - 2-4 persons5 033in 45 days

Demographics - Household size - 2-4 persons

no
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Segment ID: 8n2w1du8xi8x
Demographics - Household size - 3 or 4 persons2 082 733in 31 days

Demographics - Household size - 3 or 4 persons

fi
Household size with 3-4 persons. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 3 or 4 persons
Segment ID: 8o12mgd68h6d
Demographics - Household size - 5 or more persons81 304in 31 days

Demographics - Household size - 5 or more persons

se
Households with 5 or more persons. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 5 or more persons
Segment ID: 8mrsy021vaxt
Demographics - Household size - 5 or more persons9 967in 31 days

Demographics - Household size - 5 or more persons

lv
Households of 5 or more persons
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 5 or more persons
Segment ID: 8nepd4r66g2y
Demographics - Household size - 5 or more persons597 847in 31 days

Demographics - Household size - 5 or more persons

fi
Households of 5 or more persons. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 5 or more persons
Segment ID: 8nozex5c85zf
Demographics - Language - Latvian SpeakersNEW!1 311 874in 31 days

Demographics - Language - Latvian Speakers

lv
Latvian speakers. You can target Latvian speakers or combine this with other targeting groups.
Segment name in DSPs: Relevant Audience - LV - Demographics - Language - Latvian Speakers
Segment ID: 8nez16hcfihx
Demographics - Language - Russian SpeakersNEW!600 107in 31 days

Demographics - Language - Russian Speakers

lv
Russian speakers in Latvia. You can target Russian speakers or combine this with other targeting groups.
Segment name in DSPs: Relevant Audience - LV - Demographics - Language - Russian Speakers
Segment ID: 8nq24r5kshpz
Demographics - Personal Income - High82 013in 31 days

Demographics - Personal Income - High

lv
People whose personal income is within range of 9600 - 12 000 Euros Euros per year. (800-1000€ per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Personal Income - High
Segment ID: 8nq3tjfh1b8i
Demographics - Personal Income - Medium125 251in 31 days

Demographics - Personal Income - Medium

lv
People whose personal income is within range of 7200 - 9599 Euros Euros per year. (600-799€ per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Personal Income - Medium
Segment ID: 8oca0mbczfzp
Demographics - Personal Income - Very High93 716in 31 days

Demographics - Personal Income - Very High

lv
People whose personal income is more then 12 000 Euros Euros per year. (1000€ per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Personal Income - Very High
Segment ID: 8o16x3tftnn3
Demographics - Region - Outside RigaNEW!178 624in 7 days

Demographics - Region - Outside Riga

lv
People living outside of Riga region.
Segment name in DSPs: Relevant Audience - LV - Demographics - Region - Outside Riga
Segment ID: 8nq6tl8mrb9i
Demographics - Region - RigaNEW!644 288in 7 days

Demographics - Region - Riga

lv
Audience living in Riga region
Segment name in DSPs: Relevant Audience - LV - Demographics - Region - Riga
Segment ID: 8nf3q1xx4n15
Lifestage - The Pensioner775in 45 days

Lifestage - The Pensioner

dk
Audiences above the age of 64 years old. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestage - The Pensioner
Segment ID: 8mgxqsoi597t
Lifestage - The Student107in 45 days

Lifestage - The Student

dk
Audiences who are young and studying - the typical university student. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestage - The Student
Segment ID: 8mgxqsoi597u
Lifestage - Young parents483in 45 days

Lifestage - Young parents

dk
Audiences below the age of 35 with at least one child. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestage - Young parents
Segment ID: 8lurjrkfj98c
Real Estate - Apartments5 823 787in 31 days

Real Estate - Apartments

fi
Households who live in apartments, either own or rented. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Apartments
Segment ID: 8o0991xmmsq2
Real Estate - Apartments975 211in 31 days

Real Estate - Apartments

se
People who live in an apartment (either own or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Apartments
Segment ID: 8o09donjwxa1
Real Estate - Apartments2 415in 31 days

Real Estate - Apartments

dk
Households who live in apartments (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments
Segment ID: 8obccm2cwj09
Real Estate - Apartments21 939in 45 days

Real Estate - Apartments

no
Audiences living in apartments. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Segment ID: 8obch728tszu
Real Estate - Forest Owners311 850in 31 days

Real Estate - Forest Owners

fi
People who follow particularly forest -related sites. Segment is based on net browising content as well as modelling based on Viestimedia-sites.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Forest Owners
Segment ID: 8m5uw1rmv7hn
Real Estate - Home Owners2 940in 31 days

Real Estate - Home Owners

dk
Home owners. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners
Segment ID: 8np65irtne51
Real Estate - Home Owners2 034in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Real Estate - Home Owners3 642 847in 31 days

Real Estate - Home Owners

fi
Home owners (either house or apartment). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Home Owners
Segment ID: 8omfdy6mx20p
Real Estate - Home Owners85 811in 31 days

Real Estate - Home Owners

se
Households who live in the own apartment or house. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Home Owners
Segment ID: 8omfkqoi2a8j
Real Estate - Home Owners - Town Houses or Farm Houses340 294in 31 days

Real Estate - Home Owners - Town Houses or Farm Houses

fi
Town house or Farm house home owners Segment modeling is based on online panelists' responses. (omakotitaloasujat)
Segment name in DSPs: Relevant Audience - FI - Real Estate - Home Owners - Town Houses or Farm Houses
Segment ID: 8o1285e8v94f
Real Estate - Interested in Selling or Buying Home346 564in 31 days

Real Estate - Interested in Selling or Buying Home

fi
People who are browsing sites or articles of buying or selling homes. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Interested in Selling or Buying Home
Segment ID: 8mhe3no5icwf
Real Estate - Moving278 227in 15 days

Real Estate - Moving

fi
People who are moving. The segment modelling is based on visitors of movers' checklist site.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Moving
Segment ID: 8ljqmfmz8aiv
Real Estate - Rented Flat or House2 237in 31 days

Real Estate - Rented Flat or House

dk
Households living in rented premises. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat or House
Segment ID: 8o0991xmmsqi
Real Estate - Rented Flat or House83 690in 31 days

Real Estate - Rented Flat or House

se
Households who live in a rented apartment or house.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Rented Flat or House
Segment ID: 8o09donjwxa4
Real Estate - Rented Flat or House3 704 281in 31 days

Real Estate - Rented Flat or House

fi
Households living in rented properties. Segment modeling is based ononline panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Rented Flat or House
Segment ID: 8obcafblh3qh
Real Estate - Rented Flat or House2 112in 45 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Segment ID: 8omfkqoi2a8k
Real Estate - Summer Cottages466 967in 31 days

Real Estate - Summer Cottages

fi
People who regularly browse sites or articles of summer cottages. Segment modeling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Summer Cottages
Segment ID: 8mgynwdbyp6h
Real Estate - Town Houses and Farm Houses1 775 316in 31 days

Real Estate - Town Houses and Farm Houses

fi
People living in town houses or farm houses - either own or rented. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Town Houses and Farm Houses
Segment ID: 8o0991xmmsq1
Real Estate - Town Houses and Farm Houses1 972in 31 days

Real Estate - Town Houses and Farm Houses

dk
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses
Segment ID: 8obccm2cwj0a
Real Estate - Town Houses and Farm Houses19 501in 45 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
Segment ID: 8omfkqoi2a8h
Real Estate - Town Houses and Farm Houses970 576in 31 days

Real Estate - Town Houses and Farm Houses

se
Households who live in a town house or in a farm house (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Town Houses and Farm Houses
Segment ID: 8omfkqoi2a8i
Sports - Sport Followers with High or Medium Income815 199in 31 days

Sports - Sport Followers with High or Medium Income

fi
People who love to follow sport media, popular teams and athletes and whose household income is minimum of 45000 euros. Based is a combination of segments.
Segment name in DSPs: Relevant Audience - FI - Sports - Sport Followers with Medium or High Income
Segment ID: 8lur28ytjap8
Travel - World Travelers with High Income363 927in 31 days

Travel - World Travelers with High Income

fi
Travel enthusiasts with high household income (over 70 000). Segment is a combination of both net browsing content and segment modeling based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - World Travelers with High Income
Segment ID: 8mh3jnwmw2a9