Relevant Audience

Relevant Audience - Trustable and Transparent Data Partner

With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.

Custom Audiences for Your Unique Needs (FI market)

Unlock the power of precision targeting with our custom audiences. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed specially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.

Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkannen@justtag.com

How to use Relevant Audience segments in Adform, and in Google Display & Video 360.

All Audience Segments

Regions...
Top Categories (1)
Sub Categories...
Showing 42 of 927 segments.
buying intent
NameAudience
Intent - Agriculture Products and Machinery461 934in 31 days

Intent - Agriculture Products and Machinery

fi
People who are interested in buying agricultural services, products or machinery. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Interest - Agriculture Products and Machinery
Segment ID: 8mgv8fv4umbs
Intent - Automotive194 612in 45 days

Intent - Automotive

fi
People who are interested in buying a car. Segment is based on Autot1.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive
Segment ID: 8ljlrfqo3dqu
Intent - Automotive - Premium Brands61 661in 45 days

Intent - Automotive - Premium Brands

fi
People searching premium cars from Auto1.fi sites
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Premium Brands
Segment ID: 8nei78pe3ofm
Intent - Automotive - Premium Brands (Lookalike)473 758in 31 days

Intent - Automotive - Premium Brands (Lookalike)

fi
Segment modeling is based on base group of people searching premium cars from Auto1.fi sites.
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Premium Brands (Lookalike)
Segment ID: 8nqfm06bou7n
Intent - Automotive - Volume Brands103 189in 45 days

Intent - Automotive - Volume Brands

fi
People searching volume car brands from Auto1.fi sites
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Volume Brands
Segment ID: 8mh8wwcuedr8
Intent - Automotive - Volume Brands (Lookalike)787 604in 31 days

Intent - Automotive - Volume Brands (Lookalike)

fi
Segment modelling is based on the base group of people searching volume car brands from Auto1.fi sites
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Volume Brands (Lookalike)
Segment ID: 8n49exzcvbny
Intent - Barbecues (Lookalike)24 967 413in 31 days

Intent - Barbecues (Lookalike)

fi
People who are interested in buying garden furniture of barbecues. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Barbecues (Lookalike)
Segment ID: 8mhbbd8xbygj
Intent - Boats and Fishing (Lookalike)2 152 221in 31 days

Intent - Boats and Fishing (Lookalike)

fi
People who are interested in buying a boat. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Boats and Fishing (Lookalike)
Segment ID: 8lup1b2ysp39
Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike)3 055 677in 31 days

Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike)

fi
People who are interested in tools and accessories for renovating. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike)
Segment ID: 8mgw4da9clkb
Intent - Car Accessories and Spare Parts (Lookalike)4 155 843in 31 days

Intent - Car Accessories and Spare Parts (Lookalike)

fi
People who are interested in buying car accessories or spare parts. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Car Accessories and Spare Parts (Lookalike)
Segment ID: 8mt75811gnzs
Intent - Children's Clothes and Shoes143 076in 45 days

Intent - Children's Clothes and Shoes

fi
People who are interested in buying children's clothes or shoes. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Children's Clothes and Shoes
Segment ID: 8m5s4wpn6rsg
Intent - Children's Wear and Accessories16 957in 45 days

Intent - Children's Wear and Accessories

lv
Audience that browses shopping sites of children's clothes and accessories
Segment name in DSPs: Relevant Audience - LV - Intent - Children's Wear and Accessories
Segment ID: 8mhgej0ih60x
Intent - Consumer Electronics (General)73 481in 45 days

Intent - Consumer Electronics (General)

fi
People who are interested in buying consumer electronics for entertainment. Segment is based on net browsing content.(Tekniikan maailma, Muropaketti).
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics (General)
Segment ID: 8lup1b2ysp3q
Intent - Consumer Electronics (Lookalike)222 891in 31 days

Intent - Consumer Electronics (Lookalike)

lv
Audience who is buying consumer electronics. Segment modelling is based on audience that browses shopping sites of cameras, telephones or electronics.
Segment name in DSPs: Relevant Audience - LV - Intent - Consumer Electronics (Lookalike)
Segment ID: 8o1kscr38zmx
Intent - Consumer Electronics - Audio and Music Device (Lookalike)24 967 670in 31 days

Intent - Consumer Electronics - Audio and Music Device (Lookalike)

fi
People who are interested in buying audio or music device. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Audio and Music Device (Lookalike)
Segment ID: 8n49exzcvbnx
Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike)1 553 760in 31 days

Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike)

fi
People who are interested in buying play consoles, controllers or games. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike)
Segment ID: 8nfe806gy2n4
Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike)24 967 606in 31 days

Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike)

fi
People wanting to buy consumer electronics, TVs, console games, play consoles or audio and music device.Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike)
Segment ID: 8n3mdtpzunj9
Intent - Consumer Electronics - Televisions (Lookalike)24 968 199in 31 days

Intent - Consumer Electronics - Televisions (Lookalike)

fi
People who are interested in buying televisions. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Televisions (Lookalike)
Segment ID: 8o1ipjtayx8f
Intent - Cottage Life (Lookalike)24 967 500in 31 days

Intent - Cottage Life (Lookalike)

fi
People who are interested in buying cottage related things (cottages, garden supplies, boats, fishing or hunting supplies or sauna materials). Segment is based on net browsing content and modelling based on browsing data.
Segment name in DSPs: Relevant Audience - FI - Intent - Cottage Life (Lookalike)
Segment ID: 8mseewg8dbua
Intent - Gardening and Garden Accessories (Lookalike)2 048 660in 31 days

Intent - Gardening and Garden Accessories (Lookalike)

fi
People who are interested in buying garden accessories. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Gardening and Garden Accessories (Lookalike)
Segment ID: 8n4b4gyj565z
Intent - Home Decoration and Accessories19 754in 45 days

Intent - Home Decoration and Accessories

lv
Audience that browses shopping sites of home decoration articles.
Segment name in DSPs: Relevant Audience - LV - Intent - Home Decoration and Accessories
Segment ID: 8neppbyrrxh9
Intent - Interior Decorating and Furniture (Lookalike)1 839 170in 31 days

Intent - Interior Decorating and Furniture (Lookalike)

fi
People who are interested in buying interior decorating items or furniture. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture (Lookalike)
Segment ID: 8ljlxu9rccnv
Intent - Jewelry579in 45 days

Intent - Jewelry

fi
People who are interested in buying jewelry. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Jewelry
Segment ID: 8netvyqtntga
Intent - Men's wear126in 45 days

Intent - Men's wear

lv
Audience that browses shopping sites of men's clothes and accessories.
Segment name in DSPs: Relevant Audience - LV - Intent - Men's wear
Segment ID: 8neppbyrrxh8
Intent - Mobile Phone ContractNEW!769in 31 days

Intent - Mobile Phone Contract

se
People who are looking for a mobile contract. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Intent - Mobile Phone Contract
Segment ID: 8nfam0jirffh
Intent - Mobile Phone Subscriptions (Lookalike)NEW!4 596in 31 days

Intent - Mobile Phone Subscriptions (Lookalike)

fi
People who are interested in mobile phone subscriptions. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Mobile Phone Subscriptions (Lookalike)
Segment ID: 8o1ipjtaywf7
Intent - Parents of Young Children (Lookalike)2 271 079in 31 days

Intent - Parents of Young Children (Lookalike)

fi
People who are browsing babies', toddlers' or children's accessories or clothes. Segment modelling is based on net browsing data.
Segment name in DSPs: Relevant Audience - FI - Intent - Parents of Young Children (Lookalike)
Segment ID: 8m5tvrrze88j
Intent - Pets (Lookalike)1 205 052in 31 days

Intent - Pets (Lookalike)

fi
People who are interested in pets or buying pet supplies. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Pets (Lookalike)
Segment ID: 8o1ipjtayx5q
Intent - Smart Watches (Lookalike)NEW!25 130in 31 days

Intent - Smart Watches (Lookalike)

fi
People who are interested in buying smart watches. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Smart Watches (Lookalike)
Segment ID: 8nfcighhvfk2
Intent - Sport - Bicycles and Cycling (Lookalike)1 076 436in 31 days

Intent - Sport - Bicycles and Cycling (Lookalike)

fi
People who are interested in buying bicycles or cycling accessories. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Bicycles and Cycling (Lookalike)
Segment ID: 8mt75811gnzt
Intent - Sport - Golf90 167in 31 days

Intent - Sport - Golf

fi
People who are interested in buying golf equipment. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Golf
Segment ID: 8ljmqdk8czky
Intent - Sport - Outdoor Activities (Lookalike)2 804 921in 31 days

Intent - Sport - Outdoor Activities (Lookalike)

fi
People who are interested in buying equipment for outdoor activities. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Outdoor Activities (Lookalike)
Segment ID: 8mt75811gnzj
Intent - Sport - Sport Equipment (Lookalike)5 170 736in 31 days

Intent - Sport - Sport Equipment (Lookalike)

fi
People who are interested in buying fitness equipment (rowing machines, excercise bikes, cross trainers, treadmills etc.). Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Sport Equipment (Lookalike)
Segment ID: 8nqfm06bou7m
Intent - Travel Vehicles and Caravans (Lookalike)243 420in 31 days

Intent - Travel Vehicles and Caravans (Lookalike)

fi
People who are interested in buying travel vehicles or caravans. Segment modelling is based on Auto1 data.
Segment name in DSPs: Relevant Audience - FI - Intent - Travel Vehicles and Caravans (Lookalike)
Segment ID: 8o1kf26wjxj3
Intent - Women's Clothing (Lookalike)7 090 057in 31 days

Intent - Women's Clothing (Lookalike)

fi
People who are interested in buying women's clothing. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Women's Clothing (Lookalike)
Segment ID: 8n49exzcvbnu
Intent - Women's wear33 242in 45 days

Intent - Women's wear

lv
Audience that browses shopping sites of women wear.
Segment name in DSPs: Relevant Audience - LV - Intent - Women's wear
Segment ID: 8n3mlpz7zevl
Shopping - Active Online ShoppersNEW!108 401in 31 days

Shopping - Active Online Shoppers

lv
People who have visited online shopping sites at least two times within a month. Segment is based on browsing data.
Segment name in DSPs: Relevant Audience - LV - Shopping - Active Online Shoppers
Segment ID: 8o16axqqax74
Shopping - Early Adopters417 661in 31 days

Shopping - Early Adopters

lv
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters
Segment ID: 8nf1p5p6loat
Shopping - Early AdoptersNEW!60 088in 31 days

Shopping - Early Adopters

se
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Shopping - Early Adopters
Segment ID: 8nf1p5p6loau
Shopping - Early Adopters1 488 810in 31 days

Shopping - Early Adopters

fi
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Early Adopters
Segment ID: 8nq4srw2zixw
Shopping - Early AdoptersNEW!711in 31 days

Shopping - Early Adopters

dk
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters
Segment ID: 8o17wb0ojvhn
Shopping - Online Shoppers - Travel and Hotels109 926in 31 days

Shopping - Online Shoppers - Travel and Hotels

fi
People who book travel tickets or hotels online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Travel and Hotels
Segment ID: 8nqd9mpdhxa9