With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.
Unlock the power of precision targeting with our custom audiences. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed specially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.
Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkannen@justtag.com
How to use Relevant Audience segments in Adform, and in Google Display & Video 360.
buying intent | |||||
Name | Audience | ||||
---|---|---|---|---|---|
Intent - Agriculture Products and Machinery | 457 755 | in 31 days | |||
Intent - Agriculture Products and MachineryPeople who are interested in buying agricultural services, products or machinery. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Interest - Agriculture Products and Machinery Segment ID: 8mgv8fv4umbs | |||||
Intent - Automotive | 197 686 | in 45 days | |||
Intent - AutomotivePeople who are interested in buying a car. Segment is based on Autot1.fi -data. Segment name in DSPs: Relevant Audience - FI - Intent - Automotive Segment ID: 8ljlrfqo3dqu | |||||
Intent - Automotive - Premium Brands | 62 851 | in 45 days | |||
Intent - Automotive - Premium BrandsPeople searching premium cars from Auto1.fi sites Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Premium Brands Segment ID: 8nei78pe3ofm | |||||
Intent - Automotive - Premium Brands (Lookalike) | 470 134 | in 31 days | |||
Intent - Automotive - Premium Brands (Lookalike)Segment modeling is based on base group of people searching premium cars from Auto1.fi sites. Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Premium Brands (Lookalike) Segment ID: 8nqfm06bou7n | |||||
Intent - Automotive - Volume Brands | 105 071 | in 45 days | |||
Intent - Automotive - Volume BrandsPeople searching volume car brands from Auto1.fi sites Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Volume Brands Segment ID: 8mh8wwcuedr8 | |||||
Intent - Automotive - Volume Brands (Lookalike) | 781 333 | in 31 days | |||
Intent - Automotive - Volume Brands (Lookalike)Segment modelling is based on the base group of people searching volume car brands from Auto1.fi sites Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Volume Brands (Lookalike) Segment ID: 8n49exzcvbny | |||||
Intent - Barbecues (Lookalike) | 24 864 004 | in 31 days | |||
Intent - Barbecues (Lookalike)People who are interested in buying garden furniture of barbecues. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Barbecues (Lookalike) Segment ID: 8mhbbd8xbygj | |||||
Intent - Boats and Fishing (Lookalike) | 2 142 265 | in 31 days | |||
Intent - Boats and Fishing (Lookalike)People who are interested in buying a boat. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Boats and Fishing (Lookalike) Segment ID: 8lup1b2ysp39 | |||||
Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike) | 3 029 081 | in 31 days | |||
Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike)People who are interested in tools and accessories for renovating. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike) Segment ID: 8mgw4da9clkb | |||||
Intent - Car Accessories and Spare Parts (Lookalike) | 3 415 491 | in 31 days | |||
Intent - Car Accessories and Spare Parts (Lookalike)People who are interested in buying car accessories or spare parts. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Car Accessories and Spare Parts (Lookalike) Segment ID: 8mt75811gnzs | |||||
Intent - Children's Clothes and Shoes | 143 588 | in 45 days | |||
Intent - Children's Clothes and ShoesPeople who are interested in buying children's clothes or shoes. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Children's Clothes and Shoes Segment ID: 8m5s4wpn6rsg | |||||
Intent - Children's Wear and Accessories | 16 994 | in 45 days | |||
Intent - Children's Wear and AccessoriesAudience that browses shopping sites of children's clothes and accessories Segment name in DSPs: Relevant Audience - LV - Intent - Children's Wear and Accessories Segment ID: 8mhgej0ih60x | |||||
Intent - Consumer Electronics (General) | 67 899 | in 45 days | |||
Intent - Consumer Electronics (General)People who are interested in buying consumer electronics for entertainment. Segment is based on net browsing content.(Tekniikan maailma, Muropaketti). Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics (General) Segment ID: 8lup1b2ysp3q | |||||
Intent - Consumer Electronics (Lookalike) | 222 767 | in 31 days | |||
Intent - Consumer Electronics (Lookalike)Audience who is buying consumer electronics. Segment modelling is based on audience that browses shopping sites of cameras, telephones or electronics. Segment name in DSPs: Relevant Audience - LV - Intent - Consumer Electronics (Lookalike) Segment ID: 8o1kscr38zmx | |||||
Intent - Consumer Electronics - Audio and Music Device (Lookalike) | 24 862 941 | in 31 days | |||
Intent - Consumer Electronics - Audio and Music Device (Lookalike)People who are interested in buying audio or music device. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Audio and Music Device (Lookalike) Segment ID: 8n49exzcvbnx | |||||
Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike) | 1 517 952 | in 31 days | |||
Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike)People who are interested in buying play consoles, controllers or games. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike) Segment ID: 8nfe806gy2n4 | |||||
Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike) | 24 863 017 | in 31 days | |||
Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike)People wanting to buy consumer electronics, TVs, console games, play consoles or audio and music device.Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike) Segment ID: 8n3mdtpzunj9 | |||||
Intent - Consumer Electronics - Televisions (Lookalike) | 24 861 471 | in 31 days | |||
Intent - Consumer Electronics - Televisions (Lookalike)People who are interested in buying televisions. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Televisions (Lookalike) Segment ID: 8o1ipjtayx8f | |||||
Intent - Cottage Life (Lookalike) | 24 863 587 | in 31 days | |||
Intent - Cottage Life (Lookalike)People who are interested in buying cottage related things (cottages, garden supplies, boats, fishing or hunting supplies or sauna materials). Segment is based on net browsing content and modelling based on browsing data. Segment name in DSPs: Relevant Audience - FI - Intent - Cottage Life (Lookalike) Segment ID: 8mseewg8dbua | |||||
Intent - Gardening and Garden Accessories (Lookalike) | 2 165 788 | in 31 days | |||
Intent - Gardening and Garden Accessories (Lookalike)People who are interested in buying garden accessories. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Gardening and Garden Accessories (Lookalike) Segment ID: 8n4b4gyj565z | |||||
Intent - Home Decoration and Accessories | 19 759 | in 45 days | |||
Intent - Home Decoration and AccessoriesAudience that browses shopping sites of home decoration articles. Segment name in DSPs: Relevant Audience - LV - Intent - Home Decoration and Accessories Segment ID: 8neppbyrrxh9 | |||||
Intent - Interior Decorating and Furniture (Lookalike) | 1 826 430 | in 31 days | |||
Intent - Interior Decorating and Furniture (Lookalike)People who are interested in buying interior decorating items or furniture. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture (Lookalike) Segment ID: 8ljlxu9rccnv | |||||
Intent - Jewelry | 579 | in 45 days | |||
Intent - JewelryPeople who are interested in buying jewelry. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Jewelry Segment ID: 8netvyqtntga | |||||
Intent - Men's wear | 125 | in 45 days | |||
Intent - Men's wearAudience that browses shopping sites of men's clothes and accessories. Segment name in DSPs: Relevant Audience - LV - Intent - Men's wear Segment ID: 8neppbyrrxh8 | |||||
Intent - Mobile Phone ContractNEW! | 777 | in 31 days | |||
Intent - Mobile Phone ContractPeople who are looking for a mobile contract. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Intent - Mobile Phone Contract Segment ID: 8nfam0jirffh | |||||
Intent - Mobile Phone Subscriptions (Lookalike)NEW! | 10 091 | in 31 days | |||
Intent - Mobile Phone Subscriptions (Lookalike)People who are interested in mobile phone subscriptions. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Mobile Phone Subscriptions (Lookalike) Segment ID: 8o1ipjtaywf7 | |||||
Intent - Parents of Young Children (Lookalike) | 3 043 542 | in 31 days | |||
Intent - Parents of Young Children (Lookalike)People who are browsing babies', toddlers' or children's accessories or clothes. Segment modelling is based on net browsing data. Segment name in DSPs: Relevant Audience - FI - Intent - Parents of Young Children (Lookalike) Segment ID: 8m5tvrrze88j | |||||
Intent - Pets (Lookalike) | 1 178 991 | in 31 days | |||
Intent - Pets (Lookalike)People who are interested in pets or buying pet supplies. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Pets (Lookalike) Segment ID: 8o1ipjtayx5q | |||||
Intent - Smart Watches (Lookalike)NEW! | 24 430 | in 31 days | |||
Intent - Smart Watches (Lookalike)People who are interested in buying smart watches. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Smart Watches (Lookalike) Segment ID: 8nfcighhvfk2 | |||||
Intent - Sport - Bicycles and Cycling (Lookalike) | 1 069 656 | in 31 days | |||
Intent - Sport - Bicycles and Cycling (Lookalike)People who are interested in buying bicycles or cycling accessories. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Bicycles and Cycling (Lookalike) Segment ID: 8mt75811gnzt | |||||
Intent - Sport - Golf | 91 445 | in 31 days | |||
Intent - Sport - GolfPeople who are interested in buying golf equipment. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Golf Segment ID: 8ljmqdk8czky | |||||
Intent - Sport - Outdoor Activities (Lookalike) | 2 696 221 | in 31 days | |||
Intent - Sport - Outdoor Activities (Lookalike)People who are interested in buying equipment for outdoor activities. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Outdoor Activities (Lookalike) Segment ID: 8mt75811gnzj | |||||
Intent - Sport - Sport Equipment (Lookalike) | 5 372 276 | in 31 days | |||
Intent - Sport - Sport Equipment (Lookalike)People who are interested in buying fitness equipment (rowing machines, excercise bikes, cross trainers, treadmills etc.). Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Sport Equipment (Lookalike) Segment ID: 8nqfm06bou7m | |||||
Intent - Travel Vehicles and Caravans (Lookalike) | 210 675 | in 31 days | |||
Intent - Travel Vehicles and Caravans (Lookalike)People who are interested in buying travel vehicles or caravans. Segment modelling is based on Auto1 data. Segment name in DSPs: Relevant Audience - FI - Intent - Travel Vehicles and Caravans (Lookalike) Segment ID: 8o1kf26wjxj3 | |||||
Intent - Women's Clothing (Lookalike) | 7 189 719 | in 31 days | |||
Intent - Women's Clothing (Lookalike)People who are interested in buying women's clothing. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Women's Clothing (Lookalike) Segment ID: 8n49exzcvbnu | |||||
Intent - Women's wear | 32 863 | in 45 days | |||
Intent - Women's wearAudience that browses shopping sites of women wear. Segment name in DSPs: Relevant Audience - LV - Intent - Women's wear Segment ID: 8n3mlpz7zevl | |||||
Shopping - Active Online ShoppersNEW! | 111 938 | in 31 days | |||
Shopping - Active Online ShoppersPeople who have visited online shopping sites at least two times within a month. Segment is based on browsing data. Segment name in DSPs: Relevant Audience - LV - Shopping - Active Online Shoppers Segment ID: 8o16axqqax74 | |||||
Shopping - Early Adopters | 412 401 | in 31 days | |||
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters Segment ID: 8nf1p5p6loat | |||||
Shopping - Early AdoptersNEW! | 58 069 | in 31 days | |||
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Shopping - Early Adopters Segment ID: 8nf1p5p6loau | |||||
Shopping - Early Adopters | 1 466 064 | in 31 days | |||
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Shopping - Early Adopters Segment ID: 8nq4srw2zixw | |||||
Shopping - Early AdoptersNEW! | 747 | in 31 days | |||
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters Segment ID: 8o17wb0ojvhn | |||||
Shopping - Online Shoppers - Travel and Hotels | 108 949 | in 31 days | |||
Shopping - Online Shoppers - Travel and HotelsPeople who book travel tickets or hotels online. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Travel and Hotels Segment ID: 8nqd9mpdhxa9 | |||||