Relevant Audience

Relevant Audience - Trustable and Transparent Data Partner

With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.

Custom Audiences for Your Unique Needs (FI market)

Unlock the power of precision targeting with our custom audiences. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed specially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.

Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkannen@justtag.com

How to use Relevant Audience segments in Adform, and in Google Display & Video 360.

All Audience Segments

Regions...
Top Categories (1)
Sub Categories...
Showing 56 of 927 segments.
automotive
NameAudience
Automotive - Interested in Machinery and Trucking1 099 234in 31 days

Automotive - Interested in Machinery and Trucking

fi
People or businesses who are interested in machinery or trucking. Segment is based on net browsing cocntent as well as modeling.
Segment name in DSPs: Relevant Audience - FI - Automotive - Interested in Machinery and Trucking
Segment ID: 8m5s4wpn6rsy
Automotive - Audi6 064in 90 days

Automotive - Audi

dk
Audiences with an interest in this specific car make.
Segment name in DSPs: Relevant Audience - DK - Automotive - Audi
Segment ID: 8m5v63xkc2vz
Automotive - Car Drivers1 246 354in 31 days

Automotive - Car Drivers

lv
People who own a car, leases a car or have access to a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Automotive - Car Drivers
Segment ID: 8msl90uzmbz0
Automotive - Car Drivers1 668in 31 days

Automotive - Car Drivers

dk
People who own, lease or have a access to a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Drivers
Segment ID: 8np65irtne52
Automotive - Car Drivers3 557 082in 31 days

Automotive - Car Drivers

fi
People who own a car, leases a car or have access to a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Drivers
Segment ID: 8o096w7ic2tu
Automotive - Car Drivers5 147in 45 days

Automotive - Car Drivers

no
Audience who has access to use a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Drivers
Segment ID: 8obch728tszx
Automotive - Car Drivers152 033in 31 days

Automotive - Car Drivers

se
Audiences with access to a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Drivers
Segment ID: 8omfkqoi2a8l
Automotive - Car Enthusiasts95 828in 31 days

Automotive - Car Enthusiasts

se
Audiences with an interest in motorsport and cars in general. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Enthusiasts
Segment ID: 8ljpazz4ivit
Automotive - Car Enthusiasts70 628in 31 days

Automotive - Car Enthusiasts

dk
Audiences interested in cars, motorcycles or other automotive topics. Segment modeling is based on online panelists' responses as well as browsing behavior.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Enthusiasts
Segment ID: 8luqoybi1696
Automotive - Car Enthusiasts328 751in 31 days

Automotive - Car Enthusiasts

lv
Audiences with an interest in motor sport and cars in general. Segment is based on online panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Automotive - Car Enthusiasts
Segment ID: 8n3n43oaszxp
Automotive - Car Enthusiasts8 232in 45 days

Automotive - Car Enthusiasts

no
Audiences with an interest in motorsport and cars in general. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Enthusiasts
Segment ID: 8nqciltqtcri
Automotive - Car Enthusiasts294 130in 31 days

Automotive - Car Enthusiasts

fi
This audience is highly interested in cars, motorbikes or motor racing and follows automotive news regularly. Segment is based on net browsing content and modeling based on browsing.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Enthusiasts
Segment ID: 8o02av8kt2j3
Automotive - Car Owners809 385in 31 days

Automotive - Car Owners

lv
Car Owners.
Segment name in DSPs: Relevant Audience - LV - Automotive - Car Owners
Segment ID: 8n3m9wsexcle
Automotive - Car Owners2 686in 45 days

Automotive - Car Owners

no
Audience with their own car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
Segment ID: 8np6a5mk1zia
Automotive - Car Owners201 457in 31 days

Automotive - Car Owners

se
Car owners.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Owners
Segment ID: 8obch728tszw
Automotive - Car Owners3 420 558in 31 days

Automotive - Car Owners

fi
Car Owners. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners
Segment ID: 8omfdy6mx20s
Automotive - Car Owners1 270in 31 days

Automotive - Car Owners

dk
Car owners. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners
Segment ID: 8omfg4fmiju2
Automotive - Car Owners - Compact Sedan/Stationwagon/Hatch157in 31 days

Automotive - Car Owners - Compact Sedan/Stationwagon/Hatch

dk
Car owners of Compact Sedan/Stationwagon/Hatch -type of cars. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Compact Sedan/Stationwagon/Hatch
Segment ID: 8o15kfzawr9j
Automotive - Car Owners - Cross Over291 828in 31 days

Automotive - Car Owners - Cross Over

fi
Car owners with a cross over type of a car. Segment modeling is based on nonline panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Cross Over
Segment ID: 8neietplq7cy
Automotive - Car Owners - Luxury/Prestige50 203in 31 days

Automotive - Car Owners - Luxury/Prestige

fi
Luxury/Prestige car owners. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Luxury/Prestige
Segment ID: 8neietplq7cz
Automotive - Car Owners - Mid Size1 167 261in 31 days

Automotive - Car Owners - Mid Size

fi
Car owners of a mid size car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Mid Size
Segment ID: 8n3fb6l8q189
Automotive - Car Owners - Mid Size111in 31 days

Automotive - Car Owners - Mid Size

dk
Car owners of Mid Size -type of car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Mid Size
Segment ID: 8nezddc0g670
Automotive - Car Owners - Motor Home or Camper Van17 641in 31 days

Automotive - Car Owners - Motor Home or Camper Van

fi
Car owners of motor home or camper van. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Motor Home or Camper Van
Segment ID: 8msc7l6lxcki
Automotive - Car Owners - Small/City Car41 640in 31 days

Automotive - Car Owners - Small/City Car

fi
Car owners of small or city cars. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Small/City Car
Segment ID: 8msc7l6lxckj
Automotive - Car Owners - Sports/Performance Car26 775in 31 days

Automotive - Car Owners - Sports/Performance Car

fi
Car owners of sport or performance cars. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Sports/Performance Car
Segment ID: 8n3fb6l8q18a
Automotive - Car Owners - Sub Compact182in 31 days

Automotive - Car Owners - Sub Compact

dk
Car owners of Sub Compact -type of car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Sub Compact
Segment ID: 8nq2gycp5kyp
Automotive - Car Owners - Used - More than 3 Years Old1 862 198in 31 days

Automotive - Car Owners - Used - More than 3 Years Old

fi
Car owners who have an old car which is more than 3 years old. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Used - More than 3 Years Old
Segment ID: 8mh943n3nyf0
Automotive - Car Owners - Vans/Minivans/Pick ups358 965in 31 days

Automotive - Car Owners - Vans/Minivans/Pick ups

fi
Car owners of van, minivan or pick up. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Vans/Minivans/Pick ups
Segment ID: 8neietplq7d1
Automotive - Car Tires394 137in 31 days

Automotive - Car Tires

fi
People who are browsing articles of car tires. Segment modeling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Tires
Segment ID: 8lusejm7pfqa
Automotive - Does not Use a CarNEW!2 896in 31 days

Automotive - Does not Use a Car

se
Households that do not drive a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Automotive - Does not Use a Car
Segment ID: 8mhva1upih5s
Automotive - Does not Use a CarNEW!697in 45 days

Automotive - Does not Use a Car

no
Households that do not drive a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Automotive - Does not Use a Car
Segment ID: 8n46bimgs300
Automotive - Does not Use a Car150 864in 31 days

Automotive - Does not Use a Car

lv
People who do not use a car . Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Automotive - Does not Use a Car
Segment ID: 8o16axqqax75
Automotive - Electric and Hybrid Vehicles114 602in 31 days

Automotive - Electric and Hybrid Vehicles

fi
People who are interested in electric or hybrid cars. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Electric and Hybrid Vehicles
Segment ID: 8ljo0rbie71a
Automotive - Electric and Hybrid Vehicles38 438in 90 days

Automotive - Electric and Hybrid Vehicles

dk
People who are interested in electric or hybrid cars. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Automotive - Electric and Hybrid Vehicles
Segment ID: 8o1260r5kbxv
Automotive - Family Cars642in 31 days

Automotive - Family Cars

dk
Car drivers with a family. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Family Cars
Segment ID: 8m62vtepihik
Automotive - Family Cars341 696in 31 days

Automotive - Family Cars

fi
Households who own a car or have an interest in family cars and have children. Segment is a combination of both net browsing content and segment modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Family Cars
Segment ID: 8mruvc2dpr25
Automotive - Gas Vehicles309 682in 31 days

Automotive - Gas Vehicles

fi
People who are interested in gas cars. Segment modelling is based on gas car site visitors.
Segment name in DSPs: Relevant Audience - FI - Automotive - Gas Vehicles
Segment ID: 8m5u94dosx9i
Automotive - Leased Cars15 766in 31 days

Automotive - Leased Cars

lv
People who use a leased car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Automotive - Leased Cars
Segment ID: 8n3ock1p4fmq
Automotive - Leased CarsNEW!108 007in 31 days

Automotive - Leased Cars

se
People who have a leased car. Segment modelling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Automotive - Leased Cars
Segment ID: 8nf4sduzpofk
Automotive - Leased Cars25 959in 31 days

Automotive - Leased Cars

fi
People who use a leased car. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Leased Cars
Segment ID: 8omfdy6mx20u
Automotive - Motorcycle Owners98 524in 31 days

Automotive - Motorcycle Owners

fi
Motorcyclists. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Motorcycle Owners
Segment ID: 8neietplq7cq
Automotive - Number of Cars in Household - NoneNEW!518 290in 31 days

Automotive - Number of Cars in Household - None

fi
Households that have not a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Number of Cars in Household - None
Segment ID: 8o17wb0ojvip
Automotive - Number of Cars in Household - OneNEW!2 113 719in 31 days

Automotive - Number of Cars in Household - One

fi
Households with one car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Number of Cars in Household - One
Segment ID: 8nq4srw2zixh
Automotive - Number of Cars in Household - Two or MoreNEW!1 443 369in 31 days

Automotive - Number of Cars in Household - Two or More

fi
Households with two or more cars. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Number of Cars in Household - Two or More
Segment ID: 8o17wb0ojvir
Automotive - Premium BrandsNEW!45 320in 45 days

Automotive - Premium Brands

dk
Audiences with an interest in premium car brands (Audi, Tesla, Merzedes Benz, Volvo ). Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Automotive - Premium Brands
Segment ID: 8o1lnd40kii2
Automotive - Tesla38 446in 90 days

Automotive - Tesla

dk
Audiences with an interest in this specific car make.
Segment name in DSPs: Relevant Audience - DK - Automotive - Tesla
Segment ID: 8mgy9n1nob2c
Automotive - Trucking and Vans395 053in 31 days

Automotive - Trucking and Vans

fi
Segment is based on site visitors and modelling is based on visitors of Koneviesti site.
Segment name in DSPs: Relevant Audience - FI - Automotive - Trucking and Vans
Segment ID: 8lur48m8nloh
Automotive - Volkswagen46 349in 90 days

Automotive - Volkswagen

dk
Audiences with an interest in this specific car make.
Segment name in DSPs: Relevant Audience - DK - Automotive - Volkswagen
Segment ID: 8lus2ldnkgub
Automotive - Volume BrandsNEW!58 314in 45 days

Automotive - Volume Brands

dk
Audiences with an interest in volume car brands (Toyota, VW, Skoda, Ford, Opel, Nissan, Kia, Suzuki, Fiat, Citroen). Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Automotive - Volume Brands
Segment ID: 8n4ccupytp8c
Intent - Automotive187 033in 45 days

Intent - Automotive

fi
People who are interested in buying a car. Segment is based on Autot1.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive
Segment ID: 8ljlrfqo3dqu
Intent - Automotive - Premium Brands58 290in 45 days

Intent - Automotive - Premium Brands

fi
People searching premium cars from Auto1.fi sites
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Premium Brands
Segment ID: 8nei78pe3ofm
Intent - Automotive - Premium Brands (Lookalike)474 324in 31 days

Intent - Automotive - Premium Brands (Lookalike)

fi
Segment modeling is based on base group of people searching premium cars from Auto1.fi sites.
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Premium Brands (Lookalike)
Segment ID: 8nqfm06bou7n
Intent - Automotive - Volume Brands98 420in 45 days

Intent - Automotive - Volume Brands

fi
People searching volume car brands from Auto1.fi sites
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Volume Brands
Segment ID: 8mh8wwcuedr8
Intent - Automotive - Volume Brands (Lookalike)790 504in 31 days

Intent - Automotive - Volume Brands (Lookalike)

fi
Segment modelling is based on the base group of people searching volume car brands from Auto1.fi sites
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Volume Brands (Lookalike)
Segment ID: 8n49exzcvbny
Intent - Car Accessories and Spare Parts (Lookalike)3 801 403in 31 days

Intent - Car Accessories and Spare Parts (Lookalike)

fi
People who are interested in buying car accessories or spare parts. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Car Accessories and Spare Parts (Lookalike)
Segment ID: 8mt75811gnzs
Intent - Travel Vehicles and Caravans (Lookalike)285 623in 31 days

Intent - Travel Vehicles and Caravans (Lookalike)

fi
People who are interested in buying travel vehicles or caravans. Segment modelling is based on Auto1 data.
Segment name in DSPs: Relevant Audience - FI - Intent - Travel Vehicles and Caravans (Lookalike)
Segment ID: 8o1kf26wjxj3