Relevant Audience - Trustable and Transparent Data Partner
With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.
Custom Audiences for Your Unique Needs (FI market)
Unlock the power of precision targeting with our custom audiences. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed specially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.
Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkannen@justtag.com
How to use Relevant Audience segments in Adform, and in Google Display & Video 360.
All Audience Segments
| automotive | |||||
| Name | Audience | ||||
|---|---|---|---|---|---|
 |  | Automotive - Interested in Machinery and Trucking | 1 102 383 | in 31 days | |
Automotive - Interested in Machinery and TruckingPeople or businesses who are interested in machinery or trucking. Segment is based on net browsing cocntent as well as modeling. Segment name in DSPs: Relevant Audience - FI - Automotive - Interested in Machinery and Trucking Segment ID: 8m5s4wpn6rsy | |||||
 | | Automotive - Audi | 8 783 | in 90 days | |
Automotive - AudiAudiences with an interest in this specific car make. Segment name in DSPs: Relevant Audience - DK - Automotive - Audi Segment ID: 8m5v63xkc2vz | |||||
 | | Automotive - Car Drivers | 1 392 523 | in 31 days | |
Automotive - Car DriversPeople who own a car, leases a car or have access to a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Automotive - Car Drivers Segment ID: 8msl90uzmbz0 | |||||
| | Automotive - Car Drivers | 2 089 | in 31 days | |
Automotive - Car DriversPeople who own, lease or have a access to a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Automotive - Car Drivers Segment ID: 8np65irtne52 | |||||
| | Automotive - Car Drivers | 3 137 346 | in 31 days | |
Automotive - Car DriversPeople who own a car, leases a car or have access to a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Car Drivers Segment ID: 8o096w7ic2tu | |||||
 | | Automotive - Car Drivers | 4 444 | in 45 days | |
Automotive - Car DriversAudience who has access to use a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - NO - Automotive - Car Drivers Segment ID: 8obch728tszx | |||||
 | | Automotive - Car Drivers | 129 969 | in 31 days | |
Automotive - Car DriversAudiences with access to a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Automotive - Car Drivers Segment ID: 8omfkqoi2a8l | |||||
| | Automotive - Car Enthusiasts | 85 509 | in 31 days | |
Automotive - Car EnthusiastsAudiences with an interest in motorsport and cars in general. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Automotive - Car Enthusiasts Segment ID: 8ljpazz4ivit | |||||
| | Automotive - Car Enthusiasts | 102 489 | in 31 days | |
Automotive - Car EnthusiastsAudiences interested in cars, motorcycles or other automotive topics. Segment modeling is based on online panelists' responses as well as browsing behavior. Segment name in DSPs: Relevant Audience - DK - Automotive - Car Enthusiasts Segment ID: 8luqoybi1696 | |||||
| | Automotive - Car Enthusiasts | 369 279 | in 31 days | |
Automotive - Car EnthusiastsAudiences with an interest in motor sport and cars in general. Segment is based on online panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Automotive - Car Enthusiasts Segment ID: 8n3n43oaszxp | |||||
| | Automotive - Car Enthusiasts | 8 600 | in 45 days | |
Automotive - Car EnthusiastsAudiences with an interest in motorsport and cars in general. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - NO - Automotive - Car Enthusiasts Segment ID: 8nqciltqtcri | |||||
| | Automotive - Car Enthusiasts | 307 078 | in 31 days | |
Automotive - Car EnthusiastsThis audience is highly interested in cars, motorbikes or motor racing and follows automotive news regularly. Segment is based on net browsing content and modeling based on browsing. Segment name in DSPs: Relevant Audience - FI - Automotive - Car Enthusiasts Segment ID: 8o02av8kt2j3 | |||||
| | Automotive - Car Owners | 928 517 | in 31 days | |
Automotive - Car OwnersCar Owners. Segment name in DSPs: Relevant Audience - LV - Automotive - Car Owners Segment ID: 8n3m9wsexcle | |||||
| | Automotive - Car Owners | 2 221 | in 45 days | |
Automotive - Car OwnersAudience with their own car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners Segment ID: 8np6a5mk1zia | |||||
| | Automotive - Car Owners | 169 321 | in 31 days | |
Automotive - Car OwnersCar owners. Segment name in DSPs: Relevant Audience - SE - Automotive - Car Owners Segment ID: 8obch728tszw | |||||
| | Automotive - Car Owners | 2 446 491 | in 31 days | |
Automotive - Car OwnersCar Owners. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners Segment ID: 8omfdy6mx20s | |||||
| | Automotive - Car Owners | 1 580 | in 31 days | |
Automotive - Car OwnersCar owners. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners Segment ID: 8omfg4fmiju2 | |||||
| | Automotive - Car Owners - Compact Sedan/Stationwagon/Hatch | 231 | in 31 days | |
Automotive - Car Owners - Compact Sedan/Stationwagon/HatchCar owners of Compact Sedan/Stationwagon/Hatch -type of cars. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Compact Sedan/Stationwagon/Hatch Segment ID: 8o15kfzawr9j | |||||
| | Automotive - Car Owners - Cross Over | 241 399 | in 31 days | |
Automotive - Car Owners - Cross OverCar owners with a cross over type of a car. Segment modeling is based on nonline panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Cross Over Segment ID: 8neietplq7cy | |||||
| | Automotive - Car Owners - Luxury/Prestige | 45 617 | in 31 days | |
Automotive - Car Owners - Luxury/PrestigeLuxury/Prestige car owners. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Luxury/Prestige Segment ID: 8neietplq7cz | |||||
| | Automotive - Car Owners - Mid Size | 1 079 379 | in 31 days | |
Automotive - Car Owners - Mid SizeCar owners of a mid size car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Mid Size Segment ID: 8n3fb6l8q189 | |||||
| | Automotive - Car Owners - Mid Size | 159 | in 31 days | |
Automotive - Car Owners - Mid SizeCar owners of Mid Size -type of car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Mid Size Segment ID: 8nezddc0g670 | |||||
| | Automotive - Car Owners - Motor Home or Camper Van | 17 165 | in 31 days | |
Automotive - Car Owners - Motor Home or Camper VanCar owners of motor home or camper van. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Motor Home or Camper Van Segment ID: 8msc7l6lxcki | |||||
| | Automotive - Car Owners - Small/City Car | 38 412 | in 31 days | |
Automotive - Car Owners - Small/City CarCar owners of small or city cars. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Small/City Car Segment ID: 8msc7l6lxckj | |||||
| | Automotive - Car Owners - Sports/Performance Car | 24 551 | in 31 days | |
Automotive - Car Owners - Sports/Performance CarCar owners of sport or performance cars. Segment modeling is based on netpanelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Sports/Performance Car Segment ID: 8n3fb6l8q18a | |||||
| | Automotive - Car Owners - Sub Compact | 253 | in 31 days | |
Automotive - Car Owners - Sub CompactCar owners of Sub Compact -type of car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Sub Compact Segment ID: 8nq2gycp5kyp | |||||
| | Automotive - Car Owners - Used - More than 3 Years Old | 1 117 293 | in 31 days | |
Automotive - Car Owners - Used - More than 3 Years OldCar owners who have an old car which is more than 3 years old. Segment modeling is based on netpanelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Used - More than 3 Years Old Segment ID: 8mh943n3nyf0 | |||||
| | Automotive - Car Owners - Vans/Minivans/Pick ups | 295 537 | in 31 days | |
Automotive - Car Owners - Vans/Minivans/Pick upsCar owners of van, minivan or pick up. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Vans/Minivans/Pick ups Segment ID: 8neietplq7d1 | |||||
| | Automotive - Car Tires | 421 410 | in 31 days | |
Automotive - Car TiresPeople who are browsing articles of car tires. Segment modeling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Automotive - Car Tires Segment ID: 8lusejm7pfqa | |||||
| | Automotive - Does not Use a CarNEW! | 2 716 | in 31 days | |
Automotive - Does not Use a CarHouseholds that do not drive a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Automotive - Does not Use a Car Segment ID: 8mhva1upih5s | |||||
| | Automotive - Does not Use a CarNEW! | 762 | in 45 days | |
Automotive - Does not Use a CarHouseholds that do not drive a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - NO - Automotive - Does not Use a Car Segment ID: 8n46bimgs300 | |||||
| | Automotive - Does not Use a Car | 191 012 | in 31 days | |
Automotive - Does not Use a CarPeople who do not use a car . Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Automotive - Does not Use a Car Segment ID: 8o16axqqax75 | |||||
| | Automotive - Electric and Hybrid Vehicles | 160 366 | in 31 days | |
Automotive - Electric and Hybrid VehiclesPeople who are interested in electric or hybrid cars. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Electric and Hybrid Vehicles Segment ID: 8ljo0rbie71a | |||||
| | Automotive - Electric and Hybrid Vehicles | 49 082 | in 90 days | |
Automotive - Electric and Hybrid VehiclesPeople who are interested in electric or hybrid cars. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Automotive - Electric and Hybrid Vehicles Segment ID: 8o1260r5kbxv | |||||
| | Automotive - Family Cars | 847 | in 31 days | |
Automotive - Family CarsCar drivers with a family. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Automotive - Family Cars Segment ID: 8m62vtepihik | |||||
| | Automotive - Family Cars | 833 456 | in 31 days | |
Automotive - Family CarsHouseholds who own a car or have an interest in family cars and have children. Segment is a combination of both net browsing content and segment modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Family Cars Segment ID: 8mruvc2dpr25 | |||||
| | Automotive - Gas Vehicles | 306 262 | in 31 days | |
Automotive - Gas VehiclesPeople who are interested in gas cars. Segment modelling is based on gas car site visitors. Segment name in DSPs: Relevant Audience - FI - Automotive - Gas Vehicles Segment ID: 8m5u94dosx9i | |||||
| | Automotive - Leased Cars | 15 515 | in 31 days | |
Automotive - Leased CarsPeople who use a leased car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Automotive - Leased Cars Segment ID: 8n3ock1p4fmq | |||||
| | Automotive - Leased CarsNEW! | 92 529 | in 31 days | |
Automotive - Leased CarsPeople who have a leased car. Segment modelling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Automotive - Leased Cars Segment ID: 8nf4sduzpofk | |||||
| | Automotive - Leased Cars | 25 181 | in 31 days | |
Automotive - Leased CarsPeople who use a leased car. Segment modeling is based on netpanelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Leased Cars Segment ID: 8omfdy6mx20u | |||||
| | Automotive - Motorcycle Owners | 91 593 | in 31 days | |
Automotive - Motorcycle OwnersMotorcyclists. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Motorcycle Owners Segment ID: 8neietplq7cq | |||||
| | Automotive - Number of Cars in Household - NoneNEW! | 397 693 | in 31 days | |
Automotive - Number of Cars in Household - NoneHouseholds that have not a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Number of Cars in Household - None Segment ID: 8o17wb0ojvip | |||||
| | Automotive - Number of Cars in Household - OneNEW! | 1 856 605 | in 31 days | |
Automotive - Number of Cars in Household - OneHouseholds with one car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Number of Cars in Household - One Segment ID: 8nq4srw2zixh | |||||
| | Automotive - Number of Cars in Household - Two or MoreNEW! | 1 280 869 | in 31 days | |
Automotive - Number of Cars in Household - Two or MoreHouseholds with two or more cars. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Number of Cars in Household - Two or More Segment ID: 8o17wb0ojvir | |||||
| | Automotive - Premium BrandsNEW! | 58 445 | in 45 days | |
Automotive - Premium BrandsAudiences with an interest in premium car brands (Audi, Tesla, Merzedes Benz, Volvo ). Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Automotive - Premium Brands Segment ID: 8o1lnd40kii2 | |||||
| | Automotive - Tesla | 49 043 | in 90 days | |
Automotive - TeslaAudiences with an interest in this specific car make. Segment name in DSPs: Relevant Audience - DK - Automotive - Tesla Segment ID: 8mgy9n1nob2c | |||||
| | Automotive - Trucking and Vans | 378 559 | in 31 days | |
Automotive - Trucking and VansSegment is based on site visitors and modelling is based on visitors of Koneviesti site. Segment name in DSPs: Relevant Audience - FI - Automotive - Trucking and Vans Segment ID: 8lur48m8nloh | |||||
| | Automotive - Volkswagen | 72 049 | in 90 days | |
Automotive - VolkswagenAudiences with an interest in this specific car make. Segment name in DSPs: Relevant Audience - DK - Automotive - Volkswagen Segment ID: 8lus2ldnkgub | |||||
| | Automotive - Volume BrandsNEW! | 84 550 | in 45 days | |
Automotive - Volume BrandsAudiences with an interest in volume car brands (Toyota, VW, Skoda, Ford, Opel, Nissan, Kia, Suzuki, Fiat, Citroen). Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Automotive - Volume Brands Segment ID: 8n4ccupytp8c | |||||
| | Intent - Automotive | 197 662 | in 45 days | |
Intent - AutomotivePeople who are interested in buying a car. Segment is based on Autot1.fi -data. Segment name in DSPs: Relevant Audience - FI - Intent - Automotive Segment ID: 8ljlrfqo3dqu | |||||
| | Intent - Automotive - Premium Brands | 62 862 | in 45 days | |
Intent - Automotive - Premium BrandsPeople searching premium cars from Auto1.fi sites Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Premium Brands Segment ID: 8nei78pe3ofm | |||||
| | Intent - Automotive - Premium Brands (Lookalike) | 470 048 | in 31 days | |
Intent - Automotive - Premium Brands (Lookalike)Segment modeling is based on base group of people searching premium cars from Auto1.fi sites. Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Premium Brands (Lookalike) Segment ID: 8nqfm06bou7n | |||||
| | Intent - Automotive - Volume Brands | 105 046 | in 45 days | |
Intent - Automotive - Volume BrandsPeople searching volume car brands from Auto1.fi sites Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Volume Brands Segment ID: 8mh8wwcuedr8 | |||||
| | Intent - Automotive - Volume Brands (Lookalike) | 781 178 | in 31 days | |
Intent - Automotive - Volume Brands (Lookalike)Segment modelling is based on the base group of people searching volume car brands from Auto1.fi sites Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Volume Brands (Lookalike) Segment ID: 8n49exzcvbny | |||||
| | Intent - Car Accessories and Spare Parts (Lookalike) | 3 395 510 | in 31 days | |
Intent - Car Accessories and Spare Parts (Lookalike)People who are interested in buying car accessories or spare parts. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Car Accessories and Spare Parts (Lookalike) Segment ID: 8mt75811gnzs | |||||
| | Intent - Travel Vehicles and Caravans (Lookalike) | 210 672 | in 31 days | |
Intent - Travel Vehicles and Caravans (Lookalike)People who are interested in buying travel vehicles or caravans. Segment modelling is based on Auto1 data. Segment name in DSPs: Relevant Audience - FI - Intent - Travel Vehicles and Caravans (Lookalike) Segment ID: 8o1kf26wjxj3 | |||||