Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.

How to use Relevant Audience segments in Adform, and in Google Display & Video 360.

All Audience Segments

Regions (1)
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Showing 102 of 945 segments.
automotive
NameAudience
Automotive - Car Drivers885 464in 31 days

Automotive - Car Drivers

lv
People who own a car, leases a car or have access to a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Automotive - Car Drivers
Segment ID: 8msl90uzmbz0
Automotive - Car Enthusiasts385 922in 31 days

Automotive - Car Enthusiasts

lv
Audiences with an interest in motor sport and cars in general. Segment is based on online panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Automotive - Car Enthusiasts
Segment ID: 8n3n43oaszxp
Automotive - Car Owners728 921in 31 days

Automotive - Car Owners

lv
Car Owners.
Segment name in DSPs: Relevant Audience - LV - Automotive - Car Owners
Segment ID: 8n3m9wsexcle
Automotive - Does not Use a Car334 886in 31 days

Automotive - Does not Use a Car

lv
People who do not use a car . Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Automotive - Does not Use a Car
Segment ID: 8o16axqqax75
Automotive - Leased Cars22 761in 31 days

Automotive - Leased Cars

lv
People who use a leased car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Automotive - Leased Cars
Segment ID: 8n3ock1p4fmq
business & household finances
NameAudience
Business and Finance - B2B Decision Makers50 026in 31 days

Business and Finance - B2B Decision Makers

lv
B to B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers
Segment ID: 8msk0kjipniy
Business and Finance - B2B Decision Makers of IT18 554in 31 days

Business and Finance - B2B Decision Makers of IT

lv
B to B decision makers of IT purchases. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers of IT
Segment ID: 8n48ogt0atx0
Business and Finance - Interested in Business and Economy477 941in 31 days

Business and Finance - Interested in Business and Economy

lv
This audience follows closely business life. Segment modelling is based on online panelists' responses as well as on net browsing content.
Segment name in DSPs: Relevant Audience - LV - Business and Finance - Interested in Business and Economy
Segment ID: 8msk0kjipniv
Demographics - Employment - Own Business37 953in 31 days

Demographics - Employment - Own Business

lv
People who run their own business. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Own Business
Segment ID: 8nepd4r66g2n
Personal Finance - Equity Investor84 260in 31 days

Personal Finance - Equity Investor

lv
People who invest or trade in stocks. Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - LV - Personal Finance - Equity Investor
Segment ID: 8nq2zjo7lzfc
Personal Finance - Financial Products and Insurance260 120in 31 days

Personal Finance - Financial Products and Insurance

lv
People who are interested in financial products, stock trading or insurance. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Personal Finance - Financial Products and Insurance
Segment ID: 8o16x3tftnq9
buying intent
NameAudience
Intent - Children's Wear and Accessories24 487in 45 days

Intent - Children's Wear and Accessories

lv
Audience that browses shopping sites of children's clothes and accessories
Segment name in DSPs: Relevant Audience - LV - Intent - Children's Wear and Accessories
Segment ID: 8mhgej0ih60x
Intent - Consumer Electronics (Lookalike)290 298in 31 days

Intent - Consumer Electronics (Lookalike)

lv
Audience who is buying consumer electronics. Segment modelling is based on audience that browses shopping sites of cameras, telephones or electronics.
Segment name in DSPs: Relevant Audience - LV - Intent - Consumer Electronics (Lookalike)
Segment ID: 8o1kscr38zmx
Intent - Home Decoration and Accessories21 618in 45 days

Intent - Home Decoration and Accessories

lv
Audience that browses shopping sites of home decoration articles.
Segment name in DSPs: Relevant Audience - LV - Intent - Home Decoration and Accessories
Segment ID: 8neppbyrrxh9
Intent - Men's wear167in 45 days

Intent - Men's wear

lv
Audience that browses shopping sites of men's clothes and accessories.
Segment name in DSPs: Relevant Audience - LV - Intent - Men's wear
Segment ID: 8neppbyrrxh8
Intent - Women's wear38 672in 45 days

Intent - Women's wear

lv
Audience that browses shopping sites of women wear.
Segment name in DSPs: Relevant Audience - LV - Intent - Women's wear
Segment ID: 8n3mlpz7zevl
Shopping - Active Online ShoppersNEW!136 233in 31 days

Shopping - Active Online Shoppers

lv
People who have visited online shopping sites at least two times within a month. Segment is based on browsing data.
Segment name in DSPs: Relevant Audience - LV - Shopping - Active Online Shoppers
Segment ID: 8o16axqqax74
Shopping - Early Adopters268 301in 31 days

Shopping - Early Adopters

lv
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters
Segment ID: 8nf1p5p6loat
demographics
NameAudience
Demographics - Age - 18-24614in 31 days

Demographics - Age - 18-24

lv
Young Adults
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 18-24
Segment ID: 8mhg2k8piyww
Demographics - Age - 25-34407 675in 31 days

Demographics - Age - 25-34

lv
About thirties
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 25-34
Segment ID: 8n3m9wsexcl4
Demographics - Age - 35-44639 263in 31 days

Demographics - Age - 35-44

lv
About fourties
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 35-44
Segment ID: 8nepd4r66g2s
Demographics - Age - 45-54637 125in 31 days

Demographics - Age - 45-54

lv
About fifties
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 45-54
Segment ID: 8n3m9wsexcl5
Demographics - Age - 55-6411 942in 31 days

Demographics - Age - 55-64

lv
About sixty
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 55-64
Segment ID: 8nepd4r66g2t
Demographics - Age - Men Over 44340 536in 31 days

Demographics - Age - Men Over 44

lv
Men who are older than 44
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Men Over 44
Segment ID: 8nesjgawu72v
Demographics - Age - Men Under 44573 284in 31 days

Demographics - Age - Men Under 44

lv
Men at age from 18 to 44.
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Men Under 44
Segment ID: 8nesjgawu72t
Demographics - Age - Over 643 390in 31 days

Demographics - Age - Over 64

lv
Elderly
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Over 64
Segment ID: 8mhg2k8piywz
Demographics - Age - Women Over 44334 053in 31 days

Demographics - Age - Women Over 44

lv
Women who are older than 44
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Women Over 44
Segment ID: 8nesjgawu72w
Demographics - Age - Women Under 44395 091in 31 days

Demographics - Age - Women Under 44

lv
Women at age from 18 to 44.
Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Women Under 44
Segment ID: 8n3pfzdn0vs2
Demographics - Education - High school or Tertiary or Tech college216 716in 31 days

Demographics - Education - High school or Tertiary or Tech college

lv
People with high school or tertiary or tech college education
Segment name in DSPs: Relevant Audience - LV - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8nepd4r66g2u
Demographics - Education - Primary or Secondary school642 624in 31 days

Demographics - Education - Primary or Secondary school

lv
People with primary or secondary school education
Segment name in DSPs: Relevant Audience - LV - Demographics - Education - Primary or Secondary School
Segment ID: 8mhg2k8piyx3
Demographics - Education - University or Postgraduate497 045in 31 days

Demographics - Education - University or Postgraduate

lv
People with university or postgraduaten education
Segment name in DSPs: Relevant Audience - LV - Demographics - Education - University or Postgraduate
Segment ID: 8msj626az9a2
Demographics - Employment - Full-time work242 671in 31 days

Demographics - Employment - Full-time work

lv
Full-time employed.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Full-time work
Segment ID: 8nepd4r66g2m
Demographics - Employment - Own Business37 953in 31 days

Demographics - Employment - Own Business

lv
People who run their own business. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Own Business
Segment ID: 8nepd4r66g2n
Demographics - Employment - Part-time work113 052in 31 days

Demographics - Employment - Part-time work

lv
Part-time employed.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Part-time work
Segment ID: 8nepd4r66g2o
Demographics - Employment - Retired200in 31 days

Demographics - Employment - Retired

lv
Retired people
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Retired
Segment ID: 8nepd4r66g2q
Demographics - Employment - Studying31 360in 31 days

Demographics - Employment - Studying

lv
Students
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Studying
Segment ID: 8n3m9wsexcl2
Demographics - Employment - Working362 474in 31 days

Demographics - Employment - Working

lv
People who are at work
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Working
Segment ID: 8n3m9wsexcl3
Demographics - Family Type - Children's Age 13-17274 836in 31 days

Demographics - Family Type - Children's Age 13-17

lv
Households with children aged 13-17. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 13-17
Segment ID: 8nernjiro603
Demographics - Family Type - Children's Age 3-643 058in 31 days

Demographics - Family Type - Children's Age 3-6

lv
Households with children aged 3-6 years. Segment modeling is based on netpanelists' responses. (not avaliable in Google).
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 3-6
Segment ID: 8mslggwzqz14
Demographics - Family Type - Children's Age 7-12718 425in 31 days

Demographics - Family Type - Children's Age 7-12

lv
Households with children aged 7-12 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 7-12
Segment ID: 8mslggwzqz15
Demographics - Family Type - Children's Age Under 222 811in 31 days

Demographics - Family Type - Children's Age Under 2

lv
Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age Under 2
Segment ID: 8mslggwzqz16
Demographics - Family Type - Children's Age Under 222 811in 31 days

Demographics - Family Type - Children's Age Under 2

lv
Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: AdQuota custom segment 3
Segment ID: aavdeu1cccqw
Demographics - Family Type - Families with Children1 162 333in 31 days

Demographics - Family Type - Families with Children

lv
Families with Children
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children
Segment ID: 8nepd4r66g2v
Demographics - Family Type - Families with Children - Boys875 232in 31 days

Demographics - Family Type - Families with Children - Boys

lv
Families with Boys
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Boys
Segment ID: 8mhg2k8piyx5
Demographics - Family Type - Families with Children - Boys and Girls272 638in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

lv
Families that have recognized to have both boys and girls
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8msj626az9a3
Demographics - Family Type - Families with Children - Girls158 668in 31 days

Demographics - Family Type - Families with Children - Girls

lv
Families with Girls
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mhg2k8piyx6
Demographics - Family Type - No Children648 483in 31 days

Demographics - Family Type - No Children

lv
Families with no children
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - No Children
Segment ID: 8msj626az9a4
Demographics - Family Type - Women with Children616 573in 31 days

Demographics - Family Type - Women with Children

lv
Women with Children. Segment modeling is based on online-panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Women with Children
Segment ID: 8n49exzcvap7
Demographics - Gender - Female758 114in 31 days

Demographics - Gender - Female

lv
Females in Latvia. Segment modelling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Gender - Female
Segment ID: 8msj626az9a0
Demographics - Gender - Male975 493in 31 days

Demographics - Gender - Male

lv
Males in Latvia. Segment modelling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Gender - Male
Segment ID: 8mhg2k8piyx0
Demographics - Household Income - High263 607in 31 days

Demographics - Household Income - High

lv
People whose household income is within range of 13 000 - 19 000 Euros Euros per year. (1100-1600€ per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Income - High
Segment ID: 8oca0mbczg1n
Demographics - Household Income - Medium522 545in 31 days

Demographics - Household Income - Medium

lv
Households whose income is within range of 9 000 - 13 000 € per year (750-1100 € per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Income - Medium
Segment ID: 8o16x3tftnp2
Demographics - Household income - Very High45 198in 45 days

Demographics - Household income - Very High

lv
Households whose income is more than 19 200 € per year. (more than 1600 € per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Household income - Very High
Segment ID: 8o16x3tftnp3
Demographics - Household size - 1 person92 380in 31 days

Demographics - Household size - 1 person

lv
People who live on their own
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 1 person
Segment ID: 8msj626az9a6
Demographics - Household size - 2-4 persons1 321 445in 31 days

Demographics - Household size - 2-4 persons

lv
Household size with 2-4 persons
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 2-4 persons
Segment ID: 8msj626az9a7
Demographics - Household size - 5 or more persons13 159in 31 days

Demographics - Household size - 5 or more persons

lv
Households of 5 or more persons
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 5 or more persons
Segment ID: 8nepd4r66g2y
Demographics - Language - Latvian SpeakersNEW!1 425 144in 31 days

Demographics - Language - Latvian Speakers

lv
Latvian speakers. You can target Latvian speakers or combine this with other targeting groups.
Segment name in DSPs: Relevant Audience - LV - Demographics - Language - Latvian Speakers
Segment ID: 8nez16hcfihx
Demographics - Language - Russian SpeakersNEW!632 511in 31 days

Demographics - Language - Russian Speakers

lv
Russian speakers in Latvia. You can target Russian speakers or combine this with other targeting groups.
Segment name in DSPs: Relevant Audience - LV - Demographics - Language - Russian Speakers
Segment ID: 8nq24r5kshpz
Demographics - Personal Income - High102 661in 31 days

Demographics - Personal Income - High

lv
People whose personal income is within range of 9600 - 12 000 Euros Euros per year. (800-1000€ per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Personal Income - High
Segment ID: 8nq3tjfh1b8i
Demographics - Personal Income - Medium149 359in 31 days

Demographics - Personal Income - Medium

lv
People whose personal income is within range of 7200 - 9599 Euros Euros per year. (600-799€ per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Personal Income - Medium
Segment ID: 8oca0mbczfzp
Demographics - Personal Income - Very High133 895in 31 days

Demographics - Personal Income - Very High

lv
People whose personal income is more then 12 000 Euros Euros per year. (1000€ per month)
Segment name in DSPs: Relevant Audience - LV - Demographics - Personal Income - Very High
Segment ID: 8o16x3tftnn3
Demographics - Region - Outside RigaNEW!339 922in 7 days

Demographics - Region - Outside Riga

lv
People living outside of Riga region.
Segment name in DSPs: Relevant Audience - LV - Demographics - Region - Outside Riga
Segment ID: 8nq6tl8mrb9i
Demographics - Region - RigaNEW!588 987in 7 days

Demographics - Region - Riga

lv
Audience living in Riga region
Segment name in DSPs: Relevant Audience - LV - Demographics - Region - Riga
Segment ID: 8nf3q1xx4n15
family life & home
NameAudience
Demographics - Family Type - Children's Age 13-17274 836in 31 days

Demographics - Family Type - Children's Age 13-17

lv
Households with children aged 13-17. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 13-17
Segment ID: 8nernjiro603
Demographics - Family Type - Children's Age 3-643 058in 31 days

Demographics - Family Type - Children's Age 3-6

lv
Households with children aged 3-6 years. Segment modeling is based on netpanelists' responses. (not avaliable in Google).
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 3-6
Segment ID: 8mslggwzqz14
Demographics - Family Type - Children's Age 7-12718 425in 31 days

Demographics - Family Type - Children's Age 7-12

lv
Households with children aged 7-12 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 7-12
Segment ID: 8mslggwzqz15
Demographics - Family Type - Children's Age Under 222 811in 31 days

Demographics - Family Type - Children's Age Under 2

lv
Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age Under 2
Segment ID: 8mslggwzqz16
Demographics - Family Type - Children's Age Under 222 811in 31 days

Demographics - Family Type - Children's Age Under 2

lv
Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: AdQuota custom segment 3
Segment ID: aavdeu1cccqw
Demographics - Family Type - Families with Children1 162 333in 31 days

Demographics - Family Type - Families with Children

lv
Families with Children
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children
Segment ID: 8nepd4r66g2v
Demographics - Family Type - Families with Children - Boys875 232in 31 days

Demographics - Family Type - Families with Children - Boys

lv
Families with Boys
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Boys
Segment ID: 8mhg2k8piyx5
Demographics - Family Type - Families with Children - Boys and Girls272 638in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

lv
Families that have recognized to have both boys and girls
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8msj626az9a3
Demographics - Family Type - Families with Children - Girls158 668in 31 days

Demographics - Family Type - Families with Children - Girls

lv
Families with Girls
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mhg2k8piyx6
Demographics - Family Type - No Children648 483in 31 days

Demographics - Family Type - No Children

lv
Families with no children
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - No Children
Segment ID: 8msj626az9a4
Demographics - Family Type - Women with Children616 573in 31 days

Demographics - Family Type - Women with Children

lv
Women with Children. Segment modeling is based on online-panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Women with Children
Segment ID: 8n49exzcvap7
Demographics - Household size - 1 person92 380in 31 days

Demographics - Household size - 1 person

lv
People who live on their own
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 1 person
Segment ID: 8msj626az9a6
Demographics - Household size - 2-4 persons1 321 445in 31 days

Demographics - Household size - 2-4 persons

lv
Household size with 2-4 persons
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 2-4 persons
Segment ID: 8msj626az9a7
Demographics - Household size - 5 or more persons13 159in 31 days

Demographics - Household size - 5 or more persons

lv
Households of 5 or more persons
Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 5 or more persons
Segment ID: 8nepd4r66g2y
Family and Relationships - Parenting1 162 118in 31 days

Family and Relationships - Parenting

lv
People in a stage of life of family and parenting
Segment name in DSPs: Relevant Audience - LV - Family and Relationships - Parenting
Segment ID: 8mhg2k8piyxa
Family and Relationships - Pregnancy and Babies38 406in 31 days

Family and Relationships - Pregnancy and Babies

lv
Families interested in having a child, are pregnant or have a baby. Segment modelling is based on net browsing content as well as online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - LV - Family and Relationships - Pregnancy and Babies
Segment ID: 8n3ok16zqkau
Food and Drink411 659in 31 days

Food and Drink

lv
People who love food and drink. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Food and Drink
Segment ID: 8msj626az9ab
Home and Garden - Gardening447 405in 31 days

Home and Garden - Gardening

lv
People interested in gardening
Segment name in DSPs: Relevant Audience - LV - Home and Garden - Gardening
Segment ID: 8mhg2k8piyxb
Home and Garden - Interior Decorating355 521in 31 days

Home and Garden - Interior Decorating

lv
People who are interested in redecorating their homes
Segment name in DSPs: Relevant Audience - LV - Home and Garden - Interior Decorating
Segment ID: 8msj626az9ac
Intent - Children's Wear and Accessories24 487in 45 days

Intent - Children's Wear and Accessories

lv
Audience that browses shopping sites of children's clothes and accessories
Segment name in DSPs: Relevant Audience - LV - Intent - Children's Wear and Accessories
Segment ID: 8mhgej0ih60x
Intent - Home Decoration and Accessories21 618in 45 days

Intent - Home Decoration and Accessories

lv
Audience that browses shopping sites of home decoration articles.
Segment name in DSPs: Relevant Audience - LV - Intent - Home Decoration and Accessories
Segment ID: 8neppbyrrxh9
Pets - CatsNEW!467 748in 31 days

Pets - Cats

lv
Audiences interested in cats. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - LV - Pets - Cats
Segment ID: 8n49exzcvan8
Pets - DogsNEW!616 325in 31 days

Pets - Dogs

lv
Audiences interested in dogs. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - LV - Pets - Dogs
Segment ID: 8o1ipjtayw92
Real Estate - Apartments549 435in 31 days

Real Estate - Apartments

lv
Households who live in apartments, either own or rented.
Segment name in DSPs: Relevant Audience - LV - Real Estate - Apartments
Segment ID: 8msj626az9a8
Real Estate - Home Owners390 793in 31 days

Real Estate - Home Owners

lv
Home owners (either house or apartment).
Segment name in DSPs: Relevant Audience - LV - Real Estate - Home Owners
Segment ID: 8nepd4r66g2z
Real Estate - Rented Flat or House1 113 462in 31 days

Real Estate - Rented Flat or House

lv
Households living in rented properties.
Segment name in DSPs: Relevant Audience - LV - Real Estate - Rented Flat or House
Segment ID: 8msj626az9aa
Real Estate - Town Houses and Farm Houses125 348in 31 days

Real Estate - Town Houses and Farm Houses

lv
People living in town houses or farm houses - either own or rented.
Segment name in DSPs: Relevant Audience - LV - Real Estate - Town Houses and Farm Houses
Segment ID: 8n3m9wsexclb
interests & entertainment
NameAudience
Content Channel - Social Media and Blogs612 234in 31 days

Content Channel - Social Media and Blogs

lv
Blog followers. Segment modeling is based on net browsing behavior.
Segment name in DSPs: Relevant Audience - LV - Content Channel - Social Media and Blogs
Segment ID: 8nevyxt5v1pw
Fine Art - Theater, Opera, Arts and Culture209 070in 31 days

Fine Art - Theater, Opera, Arts and Culture

lv interest
People who are enthusiastic of art museums, theater, classical music and culture. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - LV - Fine Art - Theater Opera Art and Culture
Segment ID: 8n3n43oaszxq
Healthy Living - Nutrition and Wellness403 408in 31 days

Healthy Living - Nutrition and Wellness

lv
People who are interested in their well being and fitness and follow related sites regularly. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - LV - Healthy Living - Nutrition and Wellness
Segment ID: 8mhgx2v4p9rl
Healthy Living - Organic and Sustainable LifeNEW!337 970in 31 days

Healthy Living - Organic and Sustainable Life

lv
Audience who is interested in sustainable lifestyle.
Segment name in DSPs: Relevant Audience - LV - Healthy Living - Organic and Sustainable Life
Segment ID: 8n44xw7o91le
Hobbies and Interests - Books and Literature1 366 959in 31 days

Hobbies and Interests - Books and Literature

lv
People who are interested in books and literature. Segment modelling is based on net panelists' responses or is on net browsing content.
Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Books and Literature
Segment ID: 8nes9isvh125
Hobbies and Interests - Fishing243 615in 31 days

Hobbies and Interests - Fishing

lv
People who are regularly browsing articles about fishing. Segment modelling is based on netpanelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Fishing
Segment ID: 8netvyqtntg4
Hobbies and Interests - Handcrafts205 514in 31 days

Hobbies and Interests - Handcrafts

lv
People whose hobby is handcrafts, such as knitting, crocheting, felting etc. Segment modelling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Handcrafts
Segment ID: 8msmtxvbt2b5
Hobbies and Interests - Science and Discovery182 006in 31 days

Hobbies and Interests - Science and Discovery

lv
People who are particularly interested in science and discovery. Segment modelling is based on browsing behavior.
Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Science and Discovery
Segment ID: 8nes9isvh123
Lifestyle - Entertainment LoverNEW!964 799in 31 days

Lifestyle - Entertainment Lover

lv
The ones who love social life and entertainment events. Combination of entertainment segments.
Segment name in DSPs: Relevant Audience - LV - Lifestyle - Entertainment Lover
Segment ID: 8n41e4ap7ym9
Music and Audio148 112in 31 days

Music and Audio

lv
Music lovers, the ones that love to listen music, go to gigs or even create music. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Music and Audio
Segment ID: 8mslggwzqz1a
News and Politics788 636in 31 days

News and Politics

lv
People who actively follow news and politics. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - News and Politics
Segment ID: 8msk0kjipnis
Pop Culture - Celebrities and Pop Culture639 101in 31 days

Pop Culture - Celebrities and Pop Culture

lv
Reach the ones that love pop, entertainment and stars. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Pop Culture - Celebrities and Pop Culture
Segment ID: 8msj626az9ad
Pop Culture - Films and Pop Art672 572in 31 days

Pop Culture - Films and Pop Art

lv
People who follow popular art and films. Segment modeling is based on net browsing behavior.
Segment name in DSPs: Relevant Audience - LV - Pop Culture - Films and Pop Art
Segment ID: 8o1260r5kby4
Shopping - Early Adopters268 301in 31 days

Shopping - Early Adopters

lv
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters
Segment ID: 8nf1p5p6loat
Sports - Active Outdoors and Nature498 881in 31 days

Sports - Active Outdoors and Nature

lv
People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Sports - Active Outdoors and Nature
Segment ID: 8n3ok16zqkaz
Sports - Basketball Fans192 081in 31 days

Sports - Basketball Fans

lv
People who are interested in basket ball and follow basketball related news, sites or articles regularly. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - LV - Sports - Basketball Fans
Segment ID: 8n3qsg3gb9tk
Sports - CyclingNEW!403 416in 31 days

Sports - Cycling

lv
People whose hobby is cycling. Segment is based on browsing content and modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Sports - Cycling
Segment ID: 8n4bhpbcpcb5
Sports - Football Fans235 336in 31 days

Sports - Football Fans

lv
Latvian dedicated Football fans who follow browse for football sites and news regularly.
Segment name in DSPs: Relevant Audience - LV - Sports - Football Fans
Segment ID: 8mhjfokjit7m
Sports - Ice Hockey Fans120 458in 31 days

Sports - Ice Hockey Fans

lv
Latvian dedicated ice hockey fans. Segment modelling is based on regular ice hockey site browsers.
Segment name in DSPs: Relevant Audience - LV - Sports - Ice Hockey Fans
Segment ID: 8msm2gil86as
Sports - JoggingNEW!247 121in 31 days

Sports - Jogging

lv
People who do running or jogging as a hobby. Segment modelling is based on online panelists' reponses.
Segment name in DSPs: Relevant Audience - LV - Sports - Jogging
Segment ID: 8nqhos7e5069
Sports - Sport Followers693 596in 31 days

Sports - Sport Followers

lv
People who are highly interested in sports and follow sport sites regularly. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Sports - Sport Followers
Segment ID: 8n3mnorzo93h
Sports - Training Activity - High (3-6 h a week)605 045in 31 days

Sports - Training Activity - High (3-6 h a week)

lv
People who do sports from 3 to 6 hours a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - High (3-6 h a week)
Segment ID: 8o17wb0ojvih
Sports - Training Activity - Minor (1-2 h a week)44 357in 31 days

Sports - Training Activity - Minor (1-2 h a week)

lv
People who do sports 1-2 hours a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - Minor (1-2 h a week)
Segment ID: 8ocazr7yngty
Sports - Training Activity - None435 287in 31 days

Sports - Training Activity - None

lv
People who do sports less than 1 hour a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - None
Segment ID: 8nq4srw2ziyx
Sports - Training Activity - Very High (more than 7 h a week)6 156in 31 days

Sports - Training Activity - Very High (more than 7 h a week)

lv
People who do sports more than 7 hours a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - Very High (more than 7 h a week)
Segment ID: 8ocazr7yngtx
Style and Fashion General175 488in 31 days

Style and Fashion General

lv
This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Style and Fashion General
Segment ID: 8mslggwzqz1c
Technology and Computing - Cameras and Photography1 244 757in 31 days

Technology and Computing - Cameras and Photography

lv
People who are interested in photography and cameras. Segment modelling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Technology and Computing - Cameras and Photography
Segment ID: 8n3ok16zqkb1
Technology and Computing - Computing and Consumer Electronics534 322in 31 days

Technology and Computing - Computing and Consumer Electronics

lv
Audience who follows the field of gadgets, home electronics and information technology. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Technology and Computing - Computing and Consumer Electronics
Segment ID: 8msj626az9ae
Video Gaming - PC and Console Games328 507in 31 days

Video Gaming - PC and Console Games

lv interest
People who play console games, casual online games and are keen on game technonogy
Segment name in DSPs: Relevant Audience - LV - Video Gaming - PC and Console Games
Segment ID: 8n3m9wsexcld
new & seasonal
NameAudience
Business and Finance - B2B Decision Makers50 026in 31 days

Business and Finance - B2B Decision Makers

lv
B to B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers
Segment ID: 8msk0kjipniy
Business and Finance - B2B Decision Makers of IT18 554in 31 days

Business and Finance - B2B Decision Makers of IT

lv
B to B decision makers of IT purchases. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers of IT
Segment ID: 8n48ogt0atx0
Content Channel - Social Media and Blogs612 234in 31 days

Content Channel - Social Media and Blogs

lv
Blog followers. Segment modeling is based on net browsing behavior.
Segment name in DSPs: Relevant Audience - LV - Content Channel - Social Media and Blogs
Segment ID: 8nevyxt5v1pw
Demographics - Employment - Own Business37 953in 31 days

Demographics - Employment - Own Business

lv
People who run their own business. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Own Business
Segment ID: 8nepd4r66g2n
Intent - Consumer Electronics (Lookalike)290 298in 31 days

Intent - Consumer Electronics (Lookalike)

lv
Audience who is buying consumer electronics. Segment modelling is based on audience that browses shopping sites of cameras, telephones or electronics.
Segment name in DSPs: Relevant Audience - LV - Intent - Consumer Electronics (Lookalike)
Segment ID: 8o1kscr38zmx
Personal Finance - Equity Investor84 260in 31 days

Personal Finance - Equity Investor

lv
People who invest or trade in stocks. Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - LV - Personal Finance - Equity Investor
Segment ID: 8nq2zjo7lzfc
Personal Finance - Financial Products and Insurance260 120in 31 days

Personal Finance - Financial Products and Insurance

lv
People who are interested in financial products, stock trading or insurance. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Personal Finance - Financial Products and Insurance
Segment ID: 8o16x3tftnq9
Shopping - Active Online ShoppersNEW!136 233in 31 days

Shopping - Active Online Shoppers

lv
People who have visited online shopping sites at least two times within a month. Segment is based on browsing data.
Segment name in DSPs: Relevant Audience - LV - Shopping - Active Online Shoppers
Segment ID: 8o16axqqax74
Shopping - Early Adopters268 301in 31 days

Shopping - Early Adopters

lv
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters
Segment ID: 8nf1p5p6loat
Sports - Active Outdoors and Nature498 881in 31 days

Sports - Active Outdoors and Nature

lv
People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Sports - Active Outdoors and Nature
Segment ID: 8n3ok16zqkaz
Style and Fashion General175 488in 31 days

Style and Fashion General

lv
This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Style and Fashion General
Segment ID: 8mslggwzqz1c
sports & health
NameAudience
Healthy Living - Nutrition and Wellness403 408in 31 days

Healthy Living - Nutrition and Wellness

lv
People who are interested in their well being and fitness and follow related sites regularly. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - LV - Healthy Living - Nutrition and Wellness
Segment ID: 8mhgx2v4p9rl
Healthy Living - Organic and Sustainable LifeNEW!337 970in 31 days

Healthy Living - Organic and Sustainable Life

lv
Audience who is interested in sustainable lifestyle.
Segment name in DSPs: Relevant Audience - LV - Healthy Living - Organic and Sustainable Life
Segment ID: 8n44xw7o91le
Sports - Active Outdoors and Nature498 881in 31 days

Sports - Active Outdoors and Nature

lv
People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Sports - Active Outdoors and Nature
Segment ID: 8n3ok16zqkaz
Sports - Basketball Fans192 081in 31 days

Sports - Basketball Fans

lv
People who are interested in basket ball and follow basketball related news, sites or articles regularly. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - LV - Sports - Basketball Fans
Segment ID: 8n3qsg3gb9tk
Sports - CyclingNEW!403 416in 31 days

Sports - Cycling

lv
People whose hobby is cycling. Segment is based on browsing content and modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Sports - Cycling
Segment ID: 8n4bhpbcpcb5
Sports - Football Fans235 336in 31 days

Sports - Football Fans

lv
Latvian dedicated Football fans who follow browse for football sites and news regularly.
Segment name in DSPs: Relevant Audience - LV - Sports - Football Fans
Segment ID: 8mhjfokjit7m
Sports - Ice Hockey Fans120 458in 31 days

Sports - Ice Hockey Fans

lv
Latvian dedicated ice hockey fans. Segment modelling is based on regular ice hockey site browsers.
Segment name in DSPs: Relevant Audience - LV - Sports - Ice Hockey Fans
Segment ID: 8msm2gil86as
Sports - JoggingNEW!247 121in 31 days

Sports - Jogging

lv
People who do running or jogging as a hobby. Segment modelling is based on online panelists' reponses.
Segment name in DSPs: Relevant Audience - LV - Sports - Jogging
Segment ID: 8nqhos7e5069
Sports - Sport Followers693 596in 31 days

Sports - Sport Followers

lv
People who are highly interested in sports and follow sport sites regularly. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Sports - Sport Followers
Segment ID: 8n3mnorzo93h
Sports - Training Activity - High (3-6 h a week)605 045in 31 days

Sports - Training Activity - High (3-6 h a week)

lv
People who do sports from 3 to 6 hours a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - High (3-6 h a week)
Segment ID: 8o17wb0ojvih
Sports - Training Activity - Minor (1-2 h a week)44 357in 31 days

Sports - Training Activity - Minor (1-2 h a week)

lv
People who do sports 1-2 hours a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - Minor (1-2 h a week)
Segment ID: 8ocazr7yngty
Sports - Training Activity - None435 287in 31 days

Sports - Training Activity - None

lv
People who do sports less than 1 hour a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - None
Segment ID: 8nq4srw2ziyx
Sports - Training Activity - Very High (more than 7 h a week)6 156in 31 days

Sports - Training Activity - Very High (more than 7 h a week)

lv
People who do sports more than 7 hours a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - Very High (more than 7 h a week)
Segment ID: 8ocazr7yngtx
travel
NameAudience
Travel - Travel Enthusiasts328 050in 31 days

Travel - Travel Enthusiasts

lv
People keen on travelling in general. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Travel - Travel Enthusiasts
Segment ID: 8nepd4r66g31