Relevant Audience - Trustable and Transparent Data Partner
With Segment Finder below, you can find taxonomy available for all of the clients in Adform DSP and Google Display & Video 360. You can filter segments by region, categories, and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.
Custom Audiences for Your Unique Needs (FI market)
Unlock the power of precision targeting with our custom audiences. Beyond our standard taxonomy, in Finland we offer tailor-made segments designed specially for your advertising campaigns. Collaborate with us to create bespoke audiences that perfectly align with your marketing goals and maximize your campaign's impact.
Sounds perfect? Please reach out to our Head of Sales in Finland Lauri: lauri.loikkannen@justtag.com
How to use Relevant Audience segments in Adform, and in Google Display & Video 360.
All Audience Segments
| automotive | |||||
| Name | Audience | ||||
|---|---|---|---|---|---|
 |  | Automotive - Audi | 8 718 | in 90 days | |
Automotive - AudiAudiences with an interest in this specific car make. Segment name in DSPs: Relevant Audience - DK - Automotive - Audi Segment ID: 8m5v63xkc2vz | |||||
| | Automotive - Car Drivers | 2 086 | in 31 days | |
Automotive - Car DriversPeople who own, lease or have a access to a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Automotive - Car Drivers Segment ID: 8np65irtne52 | |||||
| | Automotive - Car Enthusiasts | 102 045 | in 31 days | |
Automotive - Car EnthusiastsAudiences interested in cars, motorcycles or other automotive topics. Segment modeling is based on online panelists' responses as well as browsing behavior. Segment name in DSPs: Relevant Audience - DK - Automotive - Car Enthusiasts Segment ID: 8luqoybi1696 | |||||
| | Automotive - Car Owners | 1 576 | in 31 days | |
Automotive - Car OwnersCar owners. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners Segment ID: 8omfg4fmiju2 | |||||
| | Automotive - Car Owners - Compact Sedan/Stationwagon/Hatch | 230 | in 31 days | |
Automotive - Car Owners - Compact Sedan/Stationwagon/HatchCar owners of Compact Sedan/Stationwagon/Hatch -type of cars. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Compact Sedan/Stationwagon/Hatch Segment ID: 8o15kfzawr9j | |||||
| | Automotive - Car Owners - Mid Size | 158 | in 31 days | |
Automotive - Car Owners - Mid SizeCar owners of Mid Size -type of car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Mid Size Segment ID: 8nezddc0g670 | |||||
| | Automotive - Car Owners - Sub Compact | 253 | in 31 days | |
Automotive - Car Owners - Sub CompactCar owners of Sub Compact -type of car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Sub Compact Segment ID: 8nq2gycp5kyp | |||||
| | Automotive - Electric and Hybrid Vehicles | 49 045 | in 90 days | |
Automotive - Electric and Hybrid VehiclesPeople who are interested in electric or hybrid cars. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Automotive - Electric and Hybrid Vehicles Segment ID: 8o1260r5kbxv | |||||
| | Automotive - Family Cars | 845 | in 31 days | |
Automotive - Family CarsCar drivers with a family. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Automotive - Family Cars Segment ID: 8m62vtepihik | |||||
| | Automotive - Premium BrandsNEW! | 58 365 | in 45 days | |
Automotive - Premium BrandsAudiences with an interest in premium car brands (Audi, Tesla, Merzedes Benz, Volvo ). Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Automotive - Premium Brands Segment ID: 8o1lnd40kii2 | |||||
| | Automotive - Tesla | 49 037 | in 90 days | |
Automotive - TeslaAudiences with an interest in this specific car make. Segment name in DSPs: Relevant Audience - DK - Automotive - Tesla Segment ID: 8mgy9n1nob2c | |||||
| | Automotive - Volkswagen | 72 003 | in 90 days | |
Automotive - VolkswagenAudiences with an interest in this specific car make. Segment name in DSPs: Relevant Audience - DK - Automotive - Volkswagen Segment ID: 8lus2ldnkgub | |||||
| | Automotive - Volume BrandsNEW! | 84 401 | in 45 days | |
Automotive - Volume BrandsAudiences with an interest in volume car brands (Toyota, VW, Skoda, Ford, Opel, Nissan, Kia, Suzuki, Fiat, Citroen). Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Automotive - Volume Brands Segment ID: 8n4ccupytp8c | |||||
| business & household finances | |||||
| Name | Audience | ||||
|  | Business & Finance - B2B Decision Makers | 2 901 | in 31 days | |
Business & Finance - B2B Decision MakersB to B decision makers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers Segment ID: 8o0991xmmsqj | |||||
| | Business and Finance - Interested in Business | 40 902 | in 31 days | |
Business and Finance - Interested in BusinessAudiences interested in business, entrepreneurship and business technologies. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business Segment ID: 8o09sisbk216 | |||||
| | Business and Finance - Position in a Company - DirectorNEW! | 488 | in 31 days | |
Business and Finance - Position in a Company - DirectorB to B position is director. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Business and Finance - Position in a Company - Director Segment ID: 8nqdpht34hwp | |||||
| | Lifestyle - The Business Man | 3 556 | in 45 days | |
Lifestyle - The Business ManMen with their eye on their careers and the business world. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Man Segment ID: 8ljqahihk8k2 | |||||
| | Lifestyle - The Business Woman | 505 | in 45 days | |
Lifestyle - The Business WomanWomen with their eye on their careers and the business world. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Woman Segment ID: 8lutds00ww2b | |||||
|  | Lifestyle - The Urban professional | 783 | in 45 days | |
Lifestyle - The Urban professionalAudiences living in the major cities, interested in career and business. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Urban professional Segment ID: 8ljqahihk8k0 | |||||
|  | Personal Finance | 3 233 | in 31 days | |
Personal FinancePeople interested in personal finance (investments on stocks or funds or real estate). (Not available in Google). Segment modeling is based on online panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - DK - Personal Finance Segment ID: 8mgr3qwicdju | |||||
| | Personal Finance - Equity Investor | 796 | in 31 days | |
Personal Finance - Equity InvestorPeople who invest or trade in stocks. (Not available in Google). Segment modeling is based on online panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - DK - Personal Finance - Equity Investor Segment ID: 8mh9r0kcgbkc | |||||
| | Personal Finance - Life Insurance | 588 | in 31 days | |
Personal Finance - Life InsurancePeople who are interested in life- or health insurance. (Not available in Google). Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Personal Finance - Life Insurance Segment ID: 8mscuixn9d0j | |||||
| | Personal Finance - Real Estate | 2 529 | in 31 days | |
Personal Finance - Real EstatePeople who have investment plans in real estate. Segment modeling is based on online panelists' responses and net browsing content. Segment name in DSPs: Relevant Audience - DK - Personal Finance - Real Estate Segment ID: 8mh9r0kcgbkd | |||||
| | Personal Finance - Retirement Saving Plan or Private Pension | 1 388 | in 31 days | |
Personal Finance - Retirement Saving Plan or Private PensionPeople who are interested in private pensions or retirement saving (under 64 years old). (Not available in Google). Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Personal Finance - Retirement Saving Plan or Private Pension Segment ID: 8nej1kreke3s | |||||
|  | Real Estate - Apartments | 3 217 | in 31 days | |
Real Estate - ApartmentsHouseholds who live in apartments (either owned or rented). Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments Segment ID: 8obccm2cwj09 | |||||
| | Real Estate - Home Owners | 3 914 | in 31 days | |
Real Estate - Home OwnersHome owners. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners Segment ID: 8np65irtne51 | |||||
| | Real Estate - Rented Flat or House | 2 675 | in 31 days | |
Real Estate - Rented Flat or HouseHouseholds living in rented premises. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat or House Segment ID: 8o0991xmmsqi | |||||
| | Real Estate - Town Houses and Farm Houses | 2 444 | in 31 days | |
Real Estate - Town Houses and Farm HousesHouseholds who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses Segment ID: 8obccm2cwj0a | |||||
|  | Travel - Purpose of Flight - BusinessNEW! | 261 | in 31 days | |
Travel - Purpose of Flight - BusinessBusiness travelers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Purpose of Flight - Business Segment ID: 8mh9r0kcgbks | |||||
| buying intent | |||||
| Name | Audience | ||||
|  | Shopping - Early AdoptersNEW! | 750 | in 31 days | |
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters Segment ID: 8o17wb0ojvhn | |||||
| demographics | |||||
| Name | Audience | ||||
|  | Demographics - Age - 18-24 | 868 | in 31 days | |
Demographics - Age - 18-24People between 18 and 20 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 18-24 Segment ID: 8mrsrk50lg1b | |||||
| | Demographics - Age - 25-34 | 753 | in 31 days | |
Demographics - Age - 25-34People between 25 and 34 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 25-34 Segment ID: 8mrsrk50lg1c | |||||
| | Demographics - Age - 35-44 | 1 438 | in 31 days | |
Demographics - Age - 35-44People between 35 and 44 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 35-44 Segment ID: 8mrsrk50lg1d | |||||
| | Demographics - Age - 45-54 | 1 404 | in 31 days | |
Demographics - Age - 45-54People between 45 and 54 years. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 45-54 Segment ID: 8mrsrk50lg1e | |||||
| | Demographics - Age - 55-64 | 3 594 | in 31 days | |
Demographics - Age - 55-64People between 55 and 64 years. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 55-64 Segment ID: 8n2vvl7uxg8j | |||||
| | Demographics - Age - Men 18-44 | 946 | in 31 days | |
Demographics - Age - Men 18-44Men between 18 and 44 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men 18-44 Segment ID: 8mgpox6wlfj6 | |||||
| | Demographics - Age - Men Over 44 | 2 521 | in 31 days | |
Demographics - Age - Men Over 44Men above 44 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men over 44 Segment ID: 8mrssd6kkpm7 | |||||
| | Demographics - Age - Over 64 | 414 | in 31 days | |
Demographics - Age - Over 64People over the of 64 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Over 64 Segment ID: 8mrsrk50lg1f | |||||
| | Demographics - Age - Women 18-44 | 646 | in 31 days | |
Demographics - Age - Women 18-44Women between 18 and 44 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women 18-44 Segment ID: 8mgpnzzqb4f7 | |||||
| | Demographics - Age - Women over 44 | 755 | in 31 days | |
Demographics - Age - Women over 44Women above 44 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women over 44 Segment ID: 8n2vvwqjfdkf | |||||
| | Demographics - Employment - Retired | 751 | in 31 days | |
Demographics - Employment - RetiredRetired people. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Retired Segment ID: 8o12mgd68h6b | |||||
| | Demographics - Employment - Studying | 682 | in 31 days | |
Demographics - Employment - StudyingStudents. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Studying Segment ID: 8n2vvwqjfdkk | |||||
| | Demographics - Employment - Working | 4 582 | in 31 days | |
Demographics - Employment - WorkingPeople who are currently employed. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Working Segment ID: 8mrswzjen6ud | |||||
| | Demographics - Family Type - Children's Age 13-17 | 1 427 | in 31 days | |
Demographics - Family Type - Children's Age 13-17Families with children aged 13-17 years. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 13-17 Segment ID: 8mh9r0kcgbk6 | |||||
| | Demographics - Family Type - Children's Age 3-6 | 1 039 | in 31 days | |
Demographics - Family Type - Children's Age 3-6Families with children aged 3 - 6 years. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 3-6 Segment ID: 8mh9r0kcgbk8 | |||||
| | Demographics - Family Type - Children's Age 7-12 | 1 919 | in 31 days | |
Demographics - Family Type - Children's Age 7-12Families with children aged 7 - 12. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 7-12 Segment ID: 8n3fy2yjbw11 | |||||
|  | Demographics - Family Type - Families with Children | 1 907 | in 31 days | |
Demographics - Family Type - Families with ChildrenFamilies with children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children Segment ID: 8m5mr17i4v9d | |||||
| | Demographics - Family Type - Families with Children - Boys | 1 733 | in 31 days | |
Demographics - Family Type - Families with Children - BoysFamilies with male children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys Segment ID: 8m5mpx2g06pt | |||||
| | Demographics - Family Type - Families with Children - Boys and Girls | 1 259 | in 31 days | |
Demographics - Family Type - Families with Children - Boys and GirlsFamilies with both girls and boys. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys and Girls Segment ID: 8m5mpx2g06pw | |||||
| | Demographics - Family Type - Families with Children - Girls | 2 063 | in 31 days | |
Demographics - Family Type - Families with Children - GirlsFamilies with girls. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Girls Segment ID: 8mrsxu60gnvm | |||||
| | Demographics - Family Type - Female with Children | 425 | in 31 days | |
Demographics - Family Type - Female with ChildrenWomen who have family with kids. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Female with Children Segment ID: 8n3hr6qrdfhi | |||||
| | Demographics - Family Type - Male with Children | 972 | in 31 days | |
Demographics - Family Type - Male with ChildrenMen with family and kids. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Male with Children Segment ID: 8mhbk2kuff58 | |||||
| | Demographics - Family Type - No Children | 5 225 | in 31 days | |
Demographics - Family Type - No ChildrenFamilies without children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - No Children Segment ID: 8mgptgxbnryp | |||||
|  | Demographics - Gender - Female | 3 207 | in 31 days | |
Demographics - Gender - FemaleFemales. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Female Segment ID: 8n2vvwqjfdki | |||||
| | Demographics - Gender - Male | 8 048 | in 31 days | |
Demographics - Gender - MaleMales. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Male Segment ID: 8m5mldr0g9ue | |||||
|  | Demographics - Household Income - Medium High (EUR 54 000 - 94 000) | 1 735 | in 31 days | |
Demographics - Household Income - Medium High (EUR 54 000 - 94 000)Households with an income between approx. DKK 400 000 - 699 999. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - Medium High (EUR 54 000 - 94 000) Segment ID: 8n2w1n2oyc4b | |||||
| | Demographics - Household Income - Medium Low (EUR 33 500 - 54 000) | 2 228 | in 31 days | |
Demographics - Household Income - Medium Low (EUR 33 500 - 54 000)Households with an income between approx. DKK 250 000-399 999. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - Medium Low (EUR 33 500 - 54 000) Segment ID: 8m5mr17i4v9f | |||||
| | Demographics - Household Income - Very High (Over EUR 94 000) | 2 030 | in 31 days | |
Demographics - Household Income - Very High (Over EUR 94 000)Households with an income above 700 000 DKK. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - Very High (Over EUR 94 000) Segment ID: 8mgpujoe9ik7 | |||||
| | Demographics - Household size - 1 person | 2 158 | in 31 days | |
Demographics - Household size - 1 personSingle person households. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 1 person Segment ID: 8mrsxu60gnvp | |||||
| | Demographics - Household size - 2-4 persons | 3 494 | in 31 days | |
Demographics - Household size - 2-4 persons2-4 person households. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 2-4 persons Segment ID: 8mrsxu60gnvr | |||||
| | Lifestage - The Pensioner | 1 036 | in 45 days | |
Lifestage - The PensionerAudiences above the age of 64 years old. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestage - The Pensioner Segment ID: 8mgxqsoi597t | |||||
| | Lifestage - The Student | 104 | in 45 days | |
Lifestage - The StudentAudiences who are young and studying - the typical university student. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestage - The Student Segment ID: 8mgxqsoi597u | |||||
| | Lifestage - Young parents | 469 | in 45 days | |
Lifestage - Young parentsAudiences below the age of 35 with at least one child. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestage - Young parents Segment ID: 8lurjrkfj98c | |||||
| | Real Estate - Apartments | 3 217 | in 31 days | |
Real Estate - ApartmentsHouseholds who live in apartments (either owned or rented). Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments Segment ID: 8obccm2cwj09 | |||||
| | Real Estate - Home Owners | 3 914 | in 31 days | |
Real Estate - Home OwnersHome owners. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners Segment ID: 8np65irtne51 | |||||
| | Real Estate - Rented Flat or House | 2 675 | in 31 days | |
Real Estate - Rented Flat or HouseHouseholds living in rented premises. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat or House Segment ID: 8o0991xmmsqi | |||||
| | Real Estate - Town Houses and Farm Houses | 2 444 | in 31 days | |
Real Estate - Town Houses and Farm HousesHouseholds who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses Segment ID: 8obccm2cwj0a | |||||
| family life & home | |||||
| Name | Audience | ||||
| | Demographics - Family Type - Children's Age 13-17 | 1 427 | in 31 days | |
Demographics - Family Type - Children's Age 13-17Families with children aged 13-17 years. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 13-17 Segment ID: 8mh9r0kcgbk6 | |||||
| | Demographics - Family Type - Children's Age 3-6 | 1 039 | in 31 days | |
Demographics - Family Type - Children's Age 3-6Families with children aged 3 - 6 years. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 3-6 Segment ID: 8mh9r0kcgbk8 | |||||
| | Demographics - Family Type - Children's Age 7-12 | 1 919 | in 31 days | |
Demographics - Family Type - Children's Age 7-12Families with children aged 7 - 12. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 7-12 Segment ID: 8n3fy2yjbw11 | |||||
| | Demographics - Family Type - Families with Children | 1 907 | in 31 days | |
Demographics - Family Type - Families with ChildrenFamilies with children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children Segment ID: 8m5mr17i4v9d | |||||
| | Demographics - Family Type - Families with Children - Boys | 1 733 | in 31 days | |
Demographics - Family Type - Families with Children - BoysFamilies with male children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys Segment ID: 8m5mpx2g06pt | |||||
| | Demographics - Family Type - Families with Children - Boys and Girls | 1 259 | in 31 days | |
Demographics - Family Type - Families with Children - Boys and GirlsFamilies with both girls and boys. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys and Girls Segment ID: 8m5mpx2g06pw | |||||
| | Demographics - Family Type - Families with Children - Girls | 2 063 | in 31 days | |
Demographics - Family Type - Families with Children - GirlsFamilies with girls. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Girls Segment ID: 8mrsxu60gnvm | |||||
| | Demographics - Family Type - Female with Children | 425 | in 31 days | |
Demographics - Family Type - Female with ChildrenWomen who have family with kids. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Female with Children Segment ID: 8n3hr6qrdfhi | |||||
| | Demographics - Family Type - Male with Children | 972 | in 31 days | |
Demographics - Family Type - Male with ChildrenMen with family and kids. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Male with Children Segment ID: 8mhbk2kuff58 | |||||
| | Demographics - Family Type - No Children | 5 225 | in 31 days | |
Demographics - Family Type - No ChildrenFamilies without children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - No Children Segment ID: 8mgptgxbnryp | |||||
| | Demographics - Household size - 1 person | 2 158 | in 31 days | |
Demographics - Household size - 1 personSingle person households. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 1 person Segment ID: 8mrsxu60gnvp | |||||
| | Demographics - Household size - 2-4 persons | 3 494 | in 31 days | |
Demographics - Household size - 2-4 persons2-4 person households. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 2-4 persons Segment ID: 8mrsxu60gnvr | |||||
| | Family and Relationships - Marriage and Civil Unions | 4 985 | in 31 days | |
Family and Relationships - Marriage and Civil UnionsAudiences interested in marriage, marriage planning and celebrations. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Marriage and Civil Unions Segment ID: 8np6o3eog0cl | |||||
|  | Family and Relationships - Parenting | 2 585 | in 31 days | |
Family and Relationships - ParentingPeople interested in family and parenting. Segment modeling is based on online panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Parenting Segment ID: 8mrsyz4x29jz | |||||
| | Family and Relationships - Pregnancy | 853 | in 31 days | |
Family and Relationships - PregnancyPeople interested in pregnancy related topics. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google). Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Pregnancy and babies Segment ID: 8n2wwca19ecl | |||||
| | Family and Relationships - Single life | 1 908 | in 31 days | |
Family and Relationships - Single lifeAudiences living the single life. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Single life Segment ID: 8mgt8nasv3eu | |||||
|  | Food and Drink | 32 251 | in 31 days | |
Food and DrinkPeople interested in food and drink. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Food and Drink Segment ID: 8mrsy559avi6 | |||||
| | Food and Drink - BeerNEW! | 4 401 | in 31 days | |
Food and Drink - BeerBeer drinkers. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Food and Drink - Beer Segment ID: 8oc7ep4dyatd | |||||
| | Food and Drink - Champagne and Sparkling WineNEW! | 1 661 | in 31 days | |
Food and Drink - Champagne and Sparkling WineChampagne and sparkling wine lovers. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Food and Drink - Champagne and Sparkling Wine Segment ID: 8nq17mnirftq | |||||
| | Food and Drink - Dessert Wine or LiqeurNEW! | 994 | in 31 days | |
Food and Drink - Dessert Wine or LiqeurThe audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Food and Drink - Dessert Wine or Liqeur Segment ID: 8oc7ep4dyatc | |||||
| | Food and Drink - Fast Food Lovers | 427 | in 31 days | |
Food and Drink - Fast Food LoversPeople who eat snack foods weekly. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers Segment ID: 8npzccjbgm0v | |||||
| | Food and Drink - Wine | 8 012 | in 31 days | |
Food and Drink - WinePeople with an interest in wine. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine Segment ID: 8mgqqcpndrrn | |||||
| | Home and Garden | 8 232 | in 31 days | |
Home and GardenPeople in Denmark interested in home and garden. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Home and Garden Segment ID: 8m5ofj1nk055 | |||||
| | Home and Garden - Gardening | 5 457 | in 31 days | |
Home and Garden - GardeningPeople interested in gardening. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Home and Garden - Gardening Segment ID: 8mgqpalgqy56 | |||||
| | Home and Garden - Home Improvement and DIY | 4 297 | in 31 days | |
Home and Garden - Home Improvement and DIYPeople interested in home improvements and Do-It-Yourself solutions. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Improvement and DIY Segment ID: 8n2xd6p11ec2 | |||||
| | Home and Garden - Interior Decorating | 4 886 | in 31 days | |
Home and Garden - Interior DecoratingPeople with an interest in interior design. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating Segment ID: 8m5mrwqvtoyh | |||||
| | Lifestage - Young parents | 469 | in 45 days | |
Lifestage - Young parentsAudiences below the age of 35 with at least one child. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestage - Young parents Segment ID: 8lurjrkfj98c | |||||
| | Lifestyle - The Foodie | 49 958 | in 45 days | |
Lifestyle - The FoodieAudience highly interested in food and drinks, cooking or eating out. egment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Foodie Segment ID: 8ljooymxv9co | |||||
| | Lifestyle - The Home Maker | 14 299 | in 31 days | |
Lifestyle - The Home MakerAudiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker Segment ID: 8lutds00ww2a | |||||
|  | Pets | 4 823 | in 31 days | |
PetsAudiences interested in pets. Segment is based on net browsing content as well as modeling based on online panelists' responses Segment name in DSPs: Relevant Audience - DK - Pets Segment ID: 8lus1cami4wp | |||||
| | Pets - Cats | 2 399 | in 31 days | |
Pets - CatsAudiences interested in cats. Segment modeling is based on net panelists' responses as well as site content browsing. Segment name in DSPs: Relevant Audience - DK - Pets - Cats Segment ID: 8mgy8f2brqh9 | |||||
| | Pets - Dogs | 2 768 | in 31 days | |
Pets - DogsAudiences interested in dogs. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Pets - Dogs Segment ID: 8m5v4v19ngqd | |||||
| | Real Estate - Apartments | 3 217 | in 31 days | |
Real Estate - ApartmentsHouseholds who live in apartments (either owned or rented). Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments Segment ID: 8obccm2cwj09 | |||||
| | Real Estate - Home Owners | 3 914 | in 31 days | |
Real Estate - Home OwnersHome owners. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners Segment ID: 8np65irtne51 | |||||
| | Real Estate - Rented Flat or House | 2 675 | in 31 days | |
Real Estate - Rented Flat or HouseHouseholds living in rented premises. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat or House Segment ID: 8o0991xmmsqi | |||||
| | Real Estate - Town Houses and Farm Houses | 2 444 | in 31 days | |
Real Estate - Town Houses and Farm HousesHouseholds who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses Segment ID: 8obccm2cwj0a | |||||
| interests & entertainment | |||||
| Name | Audience | ||||
|  | Content Channel - Active Mobile Users | 8 286 | in 31 days | |
Content Channel - Active Mobile UsersPeople who browse with mobile devices daily. Segment name in DSPs: Relevant Audience - DK - Content Channel - Active Mobile Users Segment ID: 8m64s6r6hd1s | |||||
|  | Content Channel - Social Media and Blogs | 5 781 | in 31 days | |
Content Channel - Social Media and BlogsPeople following blogs and interested in social media. Segment is based on net browsing content as well as modeling based on browsing content. Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs Segment ID: 8mrttv97v7lv | |||||
|  | Events and Attractions - Art Theater and Culture | 667 | in 31 days | |
Events and Attractions - Art Theater and CulturePeople with an interest in the arts, theater and culture. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Art Theater and Culture Segment ID: 8mrtfc2tv8p4 | |||||
| | Events and Attractions - Movies | 2 327 | in 31 days | |
Events and Attractions - MoviesPeople who regularly follow articles of movies. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Movies Segment ID: 8luwwr2nrbyn | |||||
| | Events and Attractions - Weddings | 4 953 | in 31 days | |
Events and Attractions - WeddingsPeople browsing sites or articles of weddings. Segment is based on net browsing content Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weddings Segment ID: 8mh7f6gp5dtj | |||||
| | Events and Attractions - Weekends and Nightlife | 3 095 | in 31 days | |
Events and Attractions - Weekends and NightlifePeople interested in active weekend- and nightlife. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weekends and Nightlife Segment ID: 8n2w2in79p25 | |||||
| | Food and Drink - Fast Food Lovers | 427 | in 31 days | |
Food and Drink - Fast Food LoversPeople who eat snack foods weekly. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers Segment ID: 8npzccjbgm0v | |||||
|  | Healthy Living - Fitness and Exercise | 2 243 | in 31 days | |
Healthy Living - Fitness and ExercisePeople interested physical exercise. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Exercise Segment ID: 8m5nlqq67ucg | |||||
| | Healthy Living - Fitness and Fashion | 50 | in 31 days | |
Healthy Living - Fitness and FashionPeople who are active in fitness and who pay also attention to style and fashion. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Fashion Segment ID: 8mh7f6gp5dtk | |||||
| | Healthy Living - Smokers | 1 741 | in 31 days | |
Healthy Living - SmokersAudiences who are smokers. Segment modeling is based on online panelists' responses. (Not available in Google). Segment name in DSPs: Relevant Audience - DK - Healthy Living - Smokers Segment ID: 8obcw25widoi | |||||
| | Hobbies and Interests - Boaters | 1 801 | in 31 days | |
Hobbies and Interests - BoatersAudiences interested in boats and sailing. Segment is based on net browsing content as well as modeling based on browsing of boat sites. Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Boaters Segment ID: 8mgytbxsoak3 | |||||
| | Hobbies and Interests - Books and Literature | 1 586 | in 31 days | |
Hobbies and Interests - Books and LiteraturePeople who are interested in books and literature related articles and sites. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Books and Literature Segment ID: 8ljy4o741g7y | |||||
| | Hobbies and Interests - Handcrafts | 12 698 | in 31 days | |
Hobbies and Interests - HandcraftsThis audience follows sites and blogs of handcrafts. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts Segment ID: 8n3kapxdf1rj | |||||
| | Lifestyle - Entertainment Lover | 3 736 | in 45 days | |
Lifestyle - Entertainment LoverThe ones who love social life and entertainment events. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - Entertainment Lover Segment ID: 8mgzkv8w0lp8 | |||||
| | Lifestyle - The Adventurer | 10 175 | in 45 days | |
Lifestyle - The AdventurerAudience who like to travel and be active and experience the outdoors. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Adventurer Segment ID: 8m5un8l0fnen | |||||
| | Lifestyle - The Business Man | 3 556 | in 45 days | |
Lifestyle - The Business ManMen with their eye on their careers and the business world. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Man Segment ID: 8ljqahihk8k2 | |||||
| | Lifestyle - The Business Woman | 505 | in 45 days | |
Lifestyle - The Business WomanWomen with their eye on their careers and the business world. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Woman Segment ID: 8lutds00ww2b | |||||
|  | Lifestyle - The Classy Lady | 23 | in 45 days | |
Lifestyle - The Classy LadyFemale audiences above 34 years old with an interest in style and fashion. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Classy Lady Segment ID: 8m5whb1b77qk | |||||
| | Lifestyle - The Creative Mind | 66 698 | in 45 days | |
Lifestyle - The Creative MindAudiences with interests in creative endevours like art, theather, photography, design and decorating. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Creative Mind Segment ID: 8m5un8l0fneh | |||||
| | Lifestyle - The Foodie | 49 958 | in 45 days | |
Lifestyle - The FoodieAudience highly interested in food and drinks, cooking or eating out. egment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Foodie Segment ID: 8ljooymxv9co | |||||
| | Lifestyle - The Home Maker | 14 299 | in 31 days | |
Lifestyle - The Home MakerAudiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker Segment ID: 8lutds00ww2a | |||||
| | Lifestyle - The Pleasure Seeker with High Income | 1 531 | in 45 days | |
Lifestyle - The Pleasure Seeker with High IncomeAudience with money who like to enjoy the good things in life like food, traveling and experiencing new things. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Pleasure Seeker with High Income Segment ID: 8lurjrkfj98a | |||||
| | Lifestyle - The Sporty Guy | 1 601 | in 45 days | |
Lifestyle - The Sporty GuyMen who are into eating healthy and staying fit. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Guy Segment ID: 8ljqahihk8k3 | |||||
| | Lifestyle - The Sporty Woman | 483 | in 45 days | |
Lifestyle - The Sporty WomanWomen who are into eating healthy and staying fit. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Woman Segment ID: 8ljog995yx30 | |||||
| | Lifestyle - The Techie | 150 974 | in 45 days | |
Lifestyle - The TechieAudiences with a high level of interest in technology, gadgets, gaming and computing. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Techie Segment ID: 8mgxqsoi597q | |||||
| | Lifestyle - The Urban professional | 783 | in 45 days | |
Lifestyle - The Urban professionalAudiences living in the major cities, interested in career and business. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Urban professional Segment ID: 8ljqahihk8k0 | |||||
|  | Music and Audio - Music | 465 | in 31 days | |
Music and Audio - MusicThe ones that love to listen music, go to gigs or create music. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Music and Audio - Music Segment ID: 8mgpvgge4f5y | |||||
|  | News and Politics | 1 548 | in 31 days | |
News and PoliticsPeople who actively follow news and politics. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - News and Politics Segment ID: 8oc9hu1f5i4a | |||||
| | Pop Culture - Celebrities and Pop Culture | 3 618 | in 31 days | |
Pop Culture - Celebrities and Pop CulturePeople interested in celebrities and pop culture. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Pop Culture - Celebrities and Pop Culture Segment ID: 8mrsyz4x29k2 | |||||
| | Pop Culture - Films | 2 235 | in 31 days | |
Pop Culture - FilmsPeople who are interested in movies. Segment modeling is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Pop Culture - Films Segment ID: 8nffig3logr0 | |||||
| | Shopping - Early AdoptersNEW! | 750 | in 31 days | |
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters Segment ID: 8o17wb0ojvhn | |||||
|  | Sports - Active Outdoors and Nature | 3 017 | in 31 days | |
Sports - Active Outdoors and NaturePeople interested in being active outdoors and nature activities. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature Segment ID: 8n2w2in79p1x | |||||
| | Sports - CyclingNEW! | 1 762 | in 31 days | |
Sports - CyclingPeople whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses.. Segment name in DSPs: Relevant Audience - DK - Sports - Cycling Segment ID: 8nf03wfq93b1 | |||||
| | Sports - Football Fans | 1 357 | in 31 days | |
Sports - Football FansPeople following football. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Sports - Football Fans Segment ID: 8n2wgw26nhea | |||||
| | Sports - Golf PlayersNEW! | 342 | in 31 days | |
Sports - Golf PlayersWith this audience you reach Golf players. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Sports - Golf Players Segment ID: 8nf3mn4cjmeo | |||||
| | Sports - Sport Followers | 5 020 | in 31 days | |
Sports - Sport FollowersPeople following sport. 'Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Sports - Sport Followers Segment ID: 8m5mr17i4v9r | |||||
| | Style and Fashion - Fitness and Fashion | 50 | in 31 days | |
Style and Fashion - Fitness and FashionPeople who are active in fitness and who pay also attention to style and fashion. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Fitness and Fashion Segment ID: 8mh7f6gp5dtl | |||||
| | Style and Fashion - Style and Trend Setters | 3 089 | in 31 days | |
Style and Fashion - Style and Trend SettersAudience at the forefront of fashion and style. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters Segment ID: 8mgpvgge4f5w | |||||
| | Technology and Computing | 149 734 | in 31 days | |
Technology and ComputingPeople with and interest in technology, computing and gadgets. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Technology and Computing Segment ID: 8mgpujoe9ikh | |||||
| | Technology and Computing - Cameras and photography | 1 726 | in 31 days | |
Technology and Computing - Cameras and photographyAudiences interested in photography and photographic equipment. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Cameras and Photography Segment ID: 8obccm2cwj0f | |||||
| | Technology and Computing - Mobile | 146 694 | in 45 days | |
Technology and Computing - MobilePeople interested in mobile technology and providers. Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile Segment ID: 8mrteevb0mdu | |||||
| | Technology and Computing - Streaming and VOD ServicesNEW! | 1 028 | in 31 days | |
Technology and Computing - Streaming and VOD ServicesPeople who browse and follow articles of video on demand and streaming services. Segment is based on net browsing content as well as modeling based on browsing behavior. Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services Segment ID: 8msgj8p4nzui | |||||
| | Travel - Type of Holiday - All Inclusive Resort | 2 783 | in 31 days | |
Travel - Type of Holiday - All Inclusive ResortPeople who are interested in travelling to all inclusive resorts. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - All Inclusive Resort Segment ID: 8mscuixn9d0h | |||||
| | Travel - Type of Holiday - Camping/Caravanning | 1 843 | in 31 days | |
Travel - Type of Holiday - Camping/CaravanningPeople who are interested in camping or caravanning on their holiday. Segment modeling is based on net panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Camping/Caravanning Segment ID: 8n3fy2yjbw15 | |||||
| | Travel - Type of Holiday - Charter/Package | 3 381 | in 31 days | |
Travel - Type of Holiday - Charter/PackagePeople who are interested in package holidays. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Charter/Package Segment ID: 8mscuixn9d0i | |||||
| | Travel - Type of Holiday - City Break | 742 | in 45 days | |
Travel - Type of Holiday - City BreakPeople interested in travelling to European cities. Segment is based on site content browsing. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - City Break Segment ID: 8mgqpalgqy58 | |||||
| | Travel - Type of Holiday - Golf Holiday | 153 | in 45 days | |
Travel - Type of Holiday - Golf HolidayPeople who are specifically interested in golf destinations when travelling Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Golf Holiday Segment ID: 8n3fy2yjbw17 | |||||
| | Travel - Type of Holiday - Long Weekend Getaways | 6 026 | in 31 days | |
Travel - Type of Holiday - Long Weekend GetawaysPeople who are interested in long weekend getaways. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Long Weekend Getaways Segment ID: 8n3fy2yjbw16 | |||||
| | Travel - Type of Holiday - Nature | 1 910 | in 31 days | |
Travel - Type of Holiday - NaturePeople who like nature destinations when travelling. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature Segment ID: 8nej1kreke3r | |||||
| | Travel - Type of Holiday - Shopping Excursions | 2 646 | in 31 days | |
Travel - Type of Holiday - Shopping ExcursionsPeople who are interested in shopping excursions when traveling. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Shopping Excursions Segment ID: 8nej1kreke3p | |||||
| | Travel - Type of Holiday - Ski/Snowboard Winter Outings | 1 107 | in 31 days | |
Travel - Type of Holiday - Ski/Snowboard Winter OutingsPeople who are interested in skiing holidays. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Ski/Snowboard Winter Outings Segment ID: 8n3fy2yjbw14 | |||||
| | Video Gaming - PC and Console Games | 662 | in 31 days | |
Video Gaming - PC and Console GamesPeople interested in video and computer games. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Video Gaming - PC and Console Games Segment ID: 8n2w1n2oyc4s | |||||
| new & seasonal | |||||
| Name | Audience | ||||
| | Business & Finance - B2B Decision Makers | 2 901 | in 31 days | |
Business & Finance - B2B Decision MakersB to B decision makers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers Segment ID: 8o0991xmmsqj | |||||
| | Business and Finance - Interested in Business | 40 902 | in 31 days | |
Business and Finance - Interested in BusinessAudiences interested in business, entrepreneurship and business technologies. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business Segment ID: 8o09sisbk216 | |||||
| | Business and Finance - Position in a Company - DirectorNEW! | 488 | in 31 days | |
Business and Finance - Position in a Company - DirectorB to B position is director. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Business and Finance - Position in a Company - Director Segment ID: 8nqdpht34hwp | |||||
| | Content Channel - Social Media and Blogs | 5 781 | in 31 days | |
Content Channel - Social Media and BlogsPeople following blogs and interested in social media. Segment is based on net browsing content as well as modeling based on browsing content. Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs Segment ID: 8mrttv97v7lv | |||||
| | Demographics - Family Type - Families with Children | 1 907 | in 31 days | |
Demographics - Family Type - Families with ChildrenFamilies with children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children Segment ID: 8m5mr17i4v9d | |||||
| | Food and Drink - BeerNEW! | 4 401 | in 31 days | |
Food and Drink - BeerBeer drinkers. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Food and Drink - Beer Segment ID: 8oc7ep4dyatd | |||||
| | Food and Drink - Champagne and Sparkling WineNEW! | 1 661 | in 31 days | |
Food and Drink - Champagne and Sparkling WineChampagne and sparkling wine lovers. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Food and Drink - Champagne and Sparkling Wine Segment ID: 8nq17mnirftq | |||||
| | Food and Drink - Dessert Wine or LiqeurNEW! | 994 | in 31 days | |
Food and Drink - Dessert Wine or LiqeurThe audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Food and Drink - Dessert Wine or Liqeur Segment ID: 8oc7ep4dyatc | |||||
| | Food and Drink - Fast Food Lovers | 427 | in 31 days | |
Food and Drink - Fast Food LoversPeople who eat snack foods weekly. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers Segment ID: 8npzccjbgm0v | |||||
| | Food and Drink - Wine | 8 012 | in 31 days | |
Food and Drink - WinePeople with an interest in wine. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine Segment ID: 8mgqqcpndrrn | |||||
| | Hobbies and Interests - Boaters | 1 801 | in 31 days | |
Hobbies and Interests - BoatersAudiences interested in boats and sailing. Segment is based on net browsing content as well as modeling based on browsing of boat sites. Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Boaters Segment ID: 8mgytbxsoak3 | |||||
| | Hobbies and Interests - Handcrafts | 12 698 | in 31 days | |
Hobbies and Interests - HandcraftsThis audience follows sites and blogs of handcrafts. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts Segment ID: 8n3kapxdf1rj | |||||
| | Home and Garden - Home Improvement and DIY | 4 297 | in 31 days | |
Home and Garden - Home Improvement and DIYPeople interested in home improvements and Do-It-Yourself solutions. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Improvement and DIY Segment ID: 8n2xd6p11ec2 | |||||
| | Home and Garden - Interior Decorating | 4 886 | in 31 days | |
Home and Garden - Interior DecoratingPeople with an interest in interior design. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating Segment ID: 8m5mrwqvtoyh | |||||
| | Lifestyle - The Home Maker | 14 299 | in 31 days | |
Lifestyle - The Home MakerAudiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker Segment ID: 8lutds00ww2a | |||||
| | Shopping - Early AdoptersNEW! | 750 | in 31 days | |
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters Segment ID: 8o17wb0ojvhn | |||||
| | Sports - Active Outdoors and Nature | 3 017 | in 31 days | |
Sports - Active Outdoors and NaturePeople interested in being active outdoors and nature activities. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature Segment ID: 8n2w2in79p1x | |||||
| | Sports - CyclingNEW! | 1 762 | in 31 days | |
Sports - CyclingPeople whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses.. Segment name in DSPs: Relevant Audience - DK - Sports - Cycling Segment ID: 8nf03wfq93b1 | |||||
| | Style and Fashion - Style and Trend Setters | 3 089 | in 31 days | |
Style and Fashion - Style and Trend SettersAudience at the forefront of fashion and style. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters Segment ID: 8mgpvgge4f5w | |||||
| | Technology and Computing - Mobile | 146 694 | in 45 days | |
Technology and Computing - MobilePeople interested in mobile technology and providers. Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile Segment ID: 8mrteevb0mdu | |||||
| | Technology and Computing - Streaming and VOD ServicesNEW! | 1 028 | in 31 days | |
Technology and Computing - Streaming and VOD ServicesPeople who browse and follow articles of video on demand and streaming services. Segment is based on net browsing content as well as modeling based on browsing behavior. Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services Segment ID: 8msgj8p4nzui | |||||
| | Travel - Type of Holiday - Nature | 1 910 | in 31 days | |
Travel - Type of Holiday - NaturePeople who like nature destinations when travelling. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature Segment ID: 8nej1kreke3r | |||||
| sports & health | |||||
| Name | Audience | ||||
| | Healthy Living - Contact Lenses | 385 | in 31 days | |
Healthy Living - Contact LensesPeople who use contact lenses. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Healthy Living - Contact Lenses Segment ID: 8nej1kreke3n | |||||
| | Healthy Living - Eye Glasses | 3 905 | in 31 days | |
Healthy Living - Eye GlassesPeople who wear eye glasses. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Healthy Living - Eye Glasses Segment ID: 8n3fy2yjbw12 | |||||
| | Healthy Living - Fitness and Exercise | 2 243 | in 31 days | |
Healthy Living - Fitness and ExercisePeople interested physical exercise. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Exercise Segment ID: 8m5nlqq67ucg | |||||
| | Healthy Living - Fitness and Fashion | 50 | in 31 days | |
Healthy Living - Fitness and FashionPeople who are active in fitness and who pay also attention to style and fashion. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Fashion Segment ID: 8mh7f6gp5dtk | |||||
| | Healthy Living - Nutrition and Wellness | 5 451 | in 31 days | |
Healthy Living - Nutrition and WellnessPeople interested in healthy living, dieting and health treatments. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Healthy Living - Nutrition and Wellness Segment ID: 8m5mrwqvtoys | |||||
| | Healthy Living - Smokers | 1 741 | in 31 days | |
Healthy Living - SmokersAudiences who are smokers. Segment modeling is based on online panelists' responses. (Not available in Google). Segment name in DSPs: Relevant Audience - DK - Healthy Living - Smokers Segment ID: 8obcw25widoi | |||||
| | Healthy Living - Weightloss | 1 132 | in 31 days | |
Healthy Living - WeightlossPeople interested in losing weight. Segment is based on net browsing content as well as modeling based on browsing content. Segment name in DSPs: Relevant Audience - DK - Healthy Living - Weightloss Segment ID: 8m5nmtlz6zei | |||||
| | Lifestyle - The Sporty Guy | 1 601 | in 45 days | |
Lifestyle - The Sporty GuyMen who are into eating healthy and staying fit. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Guy Segment ID: 8ljqahihk8k3 | |||||
| | Lifestyle - The Sporty Woman | 483 | in 45 days | |
Lifestyle - The Sporty WomanWomen who are into eating healthy and staying fit. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Woman Segment ID: 8ljog995yx30 | |||||
| | Sports - Active Outdoors and Nature | 3 017 | in 31 days | |
Sports - Active Outdoors and NaturePeople interested in being active outdoors and nature activities. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature Segment ID: 8n2w2in79p1x | |||||
| | Sports - CyclingNEW! | 1 762 | in 31 days | |
Sports - CyclingPeople whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses.. Segment name in DSPs: Relevant Audience - DK - Sports - Cycling Segment ID: 8nf03wfq93b1 | |||||
| | Sports - Football Fans | 1 357 | in 31 days | |
Sports - Football FansPeople following football. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Sports - Football Fans Segment ID: 8n2wgw26nhea | |||||
| | Sports - Golf PlayersNEW! | 342 | in 31 days | |
Sports - Golf PlayersWith this audience you reach Golf players. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Sports - Golf Players Segment ID: 8nf3mn4cjmeo | |||||
| | Sports - Sport Followers | 5 020 | in 31 days | |
Sports - Sport FollowersPeople following sport. 'Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Sports - Sport Followers Segment ID: 8m5mr17i4v9r | |||||
| travel | |||||
| Name | Audience | ||||
| | Lifestyle - The Adventurer | 10 175 | in 45 days | |
Lifestyle - The AdventurerAudience who like to travel and be active and experience the outdoors. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Adventurer Segment ID: 8m5un8l0fnen | |||||
| | Travel - Interested in Finland | 3 851 | in 60 days | |
Travel - Interested in FinlandPeople who follow topics of Finnish tourist attractions and typical Finnish culture and food. Segment is based on net browsing content Segment name in DSPs: Relevant Audience - DK - Travel - Interested in Finland Segment ID: 8m61awq51ixh | |||||
| | Travel - Purpose of Flight - BusinessNEW! | 261 | in 31 days | |
Travel - Purpose of Flight - BusinessBusiness travelers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Purpose of Flight - Business Segment ID: 8mh9r0kcgbks | |||||
| | Travel - Travel Enthusiasts | 8 434 | in 31 days | |
Travel - Travel EnthusiastsPeople searching for travel destinations or browsing traveling sites. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Travel - Travel Enthusiasts Segment ID: 8m5mk4vj221m | |||||
| | Travel - Travel Enthusiasts with High Income | 1 234 | in 31 days | |
Travel - Travel Enthusiasts with High IncomeTravel enthusiasts with high household income (over Eur 54 000 / DKK 400 000). Segment is a combination of modeled segments based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Travel Enthusiasts with High Income Segment ID: 8lju92a9fpgu | |||||
| | Travel - Type of Holiday - All Inclusive Resort | 2 783 | in 31 days | |
Travel - Type of Holiday - All Inclusive ResortPeople who are interested in travelling to all inclusive resorts. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - All Inclusive Resort Segment ID: 8mscuixn9d0h | |||||
| | Travel - Type of Holiday - Beach Travel | 3 852 | in 31 days | |
Travel - Type of Holiday - Beach TravelPeople searching for travels to sunny beaches. Segment modeling is based on net panelists' responses as well as site content browsing. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Beach Travel Segment ID: 8m5mkcqfamfe | |||||
| | Travel - Type of Holiday - Camping/Caravanning | 1 843 | in 31 days | |
Travel - Type of Holiday - Camping/CaravanningPeople who are interested in camping or caravanning on their holiday. Segment modeling is based on net panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Camping/Caravanning Segment ID: 8n3fy2yjbw15 | |||||
| | Travel - Type of Holiday - Charter/Package | 3 381 | in 31 days | |
Travel - Type of Holiday - Charter/PackagePeople who are interested in package holidays. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Charter/Package Segment ID: 8mscuixn9d0i | |||||
| | Travel - Type of Holiday - City Break | 742 | in 45 days | |
Travel - Type of Holiday - City BreakPeople interested in travelling to European cities. Segment is based on site content browsing. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - City Break Segment ID: 8mgqpalgqy58 | |||||
| | Travel - Type of Holiday - Golf Holiday | 153 | in 45 days | |
Travel - Type of Holiday - Golf HolidayPeople who are specifically interested in golf destinations when travelling Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Golf Holiday Segment ID: 8n3fy2yjbw17 | |||||
| | Travel - Type of Holiday - Long Weekend Getaways | 6 026 | in 31 days | |
Travel - Type of Holiday - Long Weekend GetawaysPeople who are interested in long weekend getaways. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Long Weekend Getaways Segment ID: 8n3fy2yjbw16 | |||||
| | Travel - Type of Holiday - Nature | 1 910 | in 31 days | |
Travel - Type of Holiday - NaturePeople who like nature destinations when travelling. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature Segment ID: 8nej1kreke3r | |||||
| | Travel - Type of Holiday - Shopping Excursions | 2 646 | in 31 days | |
Travel - Type of Holiday - Shopping ExcursionsPeople who are interested in shopping excursions when traveling. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Shopping Excursions Segment ID: 8nej1kreke3p | |||||
| | Travel - Type of Holiday - Ski/Snowboard Winter Outings | 1 107 | in 31 days | |
Travel - Type of Holiday - Ski/Snowboard Winter OutingsPeople who are interested in skiing holidays. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Ski/Snowboard Winter Outings Segment ID: 8n3fy2yjbw14 | |||||